Last Friday 13th January 2017 took place the annual Micro Biz Matters Day. If you haven’t heard about this before, this is an initiative from Tony Robinson (@TonyRobinsonOBE) and Tina Boden (@microBizGirl) that aims to help small businesses in the UK and worldwide to grow their business. It takes place every year and the #MicroBizMattersDay 2017 was again a great success, trending on Twitter most of the day.
In today’s hyper-competitive global market it can be easy to forget about the one thing that matters most – not your fancy website, LinkedIn profile or even your Google page rank. Word-of-mouth is more important and more effective than any of those. When a potential client gets referred to you by someone they trust, the likelihood of you getting that job or project skyrockets.
People often talk about how their freelancing business is something that is fueled by passion. Following your passions and turning them into a career can make you happier, more motivated and, without a doubt, more successful. Does all that sound a bit too vague?
User experience design, or UX design as it’s more commonly known, is about producing the most optimal experience for the users of your website. But it’s not just about making your website aesthetically pleasing, it’s about having empathy for your users and making the site easy to use. In a nutshell, user experience is about problem solving and how the user feels when using a product or website. The secret to creating a great user experience is to not make your users think too much about what they are doing; this idea should come naturally to them.
Freelancing is definitely not niche anymore. More than a third of the workforce in the US alone is freelancing – a trend that keeps going up. In most corporations and companies, nobody will bat an eye at the idea of getting some external help. So it’s safe to say that 2017 can definitely be your best year. It’s up to you if it does. Here are four strategies, essential to success.
By 2020, one in two people working in the UK and US will be working freelance. So how do you stand out? One answer is using great typography to showcase who you are and what you do. After all, even in 2020 we will still be selling with words.
2017 is knocking on the door and we all secretly ask ourselves the same question: Is it stupid to have New Year’s resolutions? Most people just ignore them after a couple of months or even weeks, isn’t it just setting ourselves up for disappointment? Will anything change?
Are you a freelancer? Then you should be aware of the invaluable power of running your own personal web page. In order to attract a wider audience and motivate people to order your services, you need to build a strong and compelling online presence. How do you achieve that? How do you create a positive first impression and make people want to hire you? In this blog post, we will find out how to boost your freelance website conversion rates by means of the clever use of color psychology.
Wow… those last twelve months sure went by fast, right? As a freelancer, it’s easy to lose track of time. As the year comes to its end, we have the perfect opportunity to think about all that has happened and what we would like to happen in the future. The holidays and the typically reduced workload allow you to take a step back and think – here are five things you should focus on:
Yes, I know, clients are problematic. They don’t understand this or that, they aren’t tech savvy, they have UX solutions that you think are dangerous and can hurt people, and all of them want to build a new Google or Apple with $1k budget. And you can probably count dozens of situations when you ran into trouble, I’m guessing, just because of a client. But what have you done to limit the risk of getting into conflict with clients?
There are few things more satisfying than finding and giving the perfect present. And looking for gifts can be a bit tricky, especially if ideas elude you. To help you out, we gathered up the best things you can give to people who like nifty gadgets, new technologies or maybe just useful little devices. Tech is all around us nowadays and it can be extremely cool.
As the holiday season approaches, there are many marketing opportunities that present themselves to freelancers. And while throughout the rest of the year, marketing might be a pain, it can be surprisingly fun during the holidays. Injecting a bit of holiday spirit into your customer interactions helps you nurture your business relationships by spreading some of that end-of-the-year joyfulness. So, here are a few marketing ideas for the winter festivities:
Have you ever been really excited about a project, but then find yourself at a stand-still with your progress? Your original interest seems to fade and your motivation lost? As a freelancer, it’s crucial to finish the projects that you start and essential to find that motivation to meet your deadlines. Without it, you’ll lose credibility and potential new clients. So, how can you stay motivated?
So you have a new mobile application that you want to sell on the market. Congratulations! It’s a booming marketplace, you’re part of a very dynamic and often profitable environment. However, that does also mean there’s a lot of strong competition.
When I first started freelancing, I made plenty of mistakes. Blunders and missteps are to be expected in the first year or so, especially since you have to be your own boss. But remember: Working independently absolutely does not mean you shouldn’t seek out knowledge and advice from more experienced people in your field. Presumably, that’s why you’re here. Here are five mistakes I made as a freelancer that you can avoid:
A freelancer is defined through the people he or she works with. And while at the beginning, virtually any work that lets you pay the bills and you’re not embarrassed about is good work, this changes as your career progresses. As time goes on, you’ll want to refine your client base. This will give you a lot of benefits, both financially and morally. Valuable clients help your business grow financially and keep you happy as a result. So, what are they and how do you find them?
Delegating tasks makes a lot of sense as your freelancing business grows. There is a lot to do – and nobody can do it all by themselves. Delegating not only saves you time, but lets you spend it where it matters, namely the core strengths of your business. In this article, we discuss five areas where most freelancers should consider delegating tasks.
How many questions should you ask to your client? A lot. Before starting any design process or even before giving any quote you’ll need to ask your client questions and as I already said a lot of them. Well, maybe not a lot, but at least some precise questions to get a clear understanding of what your client needs or what he thinks he needs. And let me tell you this, you will need to clearly understand what your client “thinks” he needs. Having that in mind, you can then decide if you are going to deliver exactly what he wants or if you would like to present him some alternatives or ideas that you think could be better for him.