The Numbers behind this Record-Breaking Black Friday
Black Friday came and went and to those of you who purchased something you like for a great price – congratulations! For those of you who prefer to sit back and analyze the commotion, you’re going to like this article. Sales this year surpassed 3 billion dollars, which is a lot more than previous years. Here’s how it happened:
First of all, let’s look at the sales. The last estimate from Adobe, which was tracking sales on Friday, was that consumers spent 3.34 billion dollars on the last work day of last week. That’s over 20 percent higher than it was last year. Why did people spend so much? Some numbers point to mobile phones being behind that trend. For the first time, more than 1 billion in sales were made through mobile devices.
However, mobile seems to be a weak buyer – Over 50 percent of the visits came from such devices rather than desktop, but only 1.9 percent of mobile visits lead to a purchase. On tablets it was 3.7 percent and on desktop it was 4. So while a lot of people were looking at the goods from their mobile phones, purchase from a desktop was far more likely. And if you’re an iOS user, as in own a Mac, iPhone or iPad, you spent 8 dollars more on average.
Adobe says the election in the US has had a negative impact on e-commerce sales and that this record Black Friday is a sign that the trend is going back. They expect retailers to profit even more on Cyber Monday and estimate 3.36 billion dollars in sales, which would be slightly more than those last Friday.
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