Description
Job Profile
Development and execution of Marketing campaigns to support the banks short to medium term objectives ensuring the highest quality of customer interaction and outcome
Customer Service
- Development and execute the marketing campaign plans across a range of direct communications, including; integrated campaign plans, campaign targets, test & learning frameworks and marketing communication briefs for agencies
- Define targeting criteria for campaigns ie what customer segments to be targeted via what channels and mediums
- Responsibility for effective marketing management and flawless execution of campaigns
- Effective management of external agencies to ensure delivery of high quality on brief marketing campaigns
- Accountability for the management, forecasting and reporting of the allocated marketing budget
- Accountable for undertaking evaluation/ROI analysis of marketing campaigns to drive greater efficiencies and increase performance for the bank
- Co-ordinate engagement with Analytics & Decision team to develop a contact framework for customers of the category, incorporating use of Next Best actions and other contact tools to maximise grow/retain outcomes
- To apply communications expertise to deliver impactful and effective communications activity for specific target groups
- Ensure that all marketing activity adheres to the principles of Treating Customers Fairly
People
- No people leadership
Control
- The highest quality of accuracy and attention to detail
- Escalate identified risk in accordance with internal governance and controls.
- Ensure there are no reputational risk implications as a result of activity within this role
- TCF - ensure all activity is consistent with the sprit and letter of TCF requirements.
Financials
- Manage specific elements of the marketing spend to an agreed budget
All bank employees should demonstrate the following behaviors:
I Care
I am Proactive
I Simplify
I am Professional
Experience:
- Relevant campaign management experience in a UK Retail Bank
- Previous experience of working effectively with external agencies on strategic projects
- Good interpersonal and communication skills
- Experience in building relationships with external and internal stakeholders and excellent stakeholder management
- Clear strength in planning, organising and project management
Other significant Role Requirements
- Educated to degree level or with equivalent professional experience
- Ability to manage budgets
- Comfortable working effectively in a Matrix environment
- Strong analytical and problem solving capability
- Strong customer and market insight capability
- High level of drive, energy and personal commitment to success
About Visa Europe
Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 37 countries across Europe.
Visa Europe works at the forefront of technology to create the services and infrastructure which enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees.
Since 2004, Visa Europe has been independent of Visa Inc. and incorporated in the UK, with an exclusive, irrevocable and perpetual licence in Europe. Both companies work in partnership to enable global Visa payments. As a dedicated European payment system Visa Europe is able to respond quickly to the specific market needs of European banks and their customers - cardholders and retailers - and to meet the European Commission's objective to create a true internal market for payments.