Description
Responsibilities:- This position is responsible for evaluating, planning, organizing, managing, and contributing to all social media channels in an effort to achieve corporate objectives while ensuring a consistent message and strengthening the company's position in the online community.
- This position also performs day-to-day activities including content updates and site maintenance for all company related Internet and Intranet sites consistent with the centralized management of all electronic communications and standards.
- This position uses content management, portal software and Adobe Creative Suite to manage and deploy the sites it operates.
- This job independently works with clients to enhance internal and external communications to meet business goals and improve company's image and profitability.
- Manage and execute all aspects of Social Media and Website development and maintenance, including:
- Develops and edits content for the social media landscape.
- Provides ongoing guidance to partner organizations (customer service, human resources, etc.) on how to use social media in support of daily operations and customer focused campaigns.
- Stays current with all social media industry developments and best practices.
- Manages social media campaigns against defined success metrics.
- Create, edit, manage and post online content.
- Adhere to the company digital user experience standards and guidelines - including usability, graphic design, branding, information architecture, navigation, content and functionality.
- Apply best practice principles of usability, graphic design, online customer self-service, communications, and marketing.
- Apply understanding of customer needs, business/functional requirements, company Web and Social Media standards and guidelines and IT (internal and external) capabilities in the design and development and/or implementation of Web technologies (social media applications, application widgets, etc.).
- Creates new site/service development, including assisting with requirements gathering, creating functional site prototypes, and testing.
- Collaborate with all business areas and other team members to produce compelling Web and Social Media content.
- Post multimedia files to the Web. Process, compress, and caption files for the company's online archives and external social media outlets.
- Monitor and respond to customer inquiries received via the Web
- Provide statistical information to ensure the most effective utilization of personnel, equipment and/or materials for business operations.
- Monitor and coordinate activities to support operational performance management - specifically company presence, in social media channels (eg, Facebook, Twitter, YouTube, LinkedIn, Blogs, etc.), maintain ongoing communication and report daily results.
- Maintain quality control and review at all stages of Web site production with client and Web team to ensure final product meets all defined standards
- Track, maintain, analyze and provide current information on the operation's business scorecard or key performance indicators (KPIs).
- Develops, executes and evaluates integrated online communications strategies and tactics to effectively communicate to customers and other stakeholders about energy related products, services or issues in the most efficient and cost-effective manner.
- Provides strategic online communication counsel to internal stakeholders, using all relevant communication tools (planning, research, tactic development and measurement).
- Creates and implements integrated communication strategies and targeted tactics to positively position the company within the community and support the company's brand and image to both external and internal audiences.
- Develop, organize and present detailed performance reports for both internal and external use.
- Researches and summarizes online news articles/coverage of company, proactively ensuring communication leadership is aware of all coverage about the company.
- Works collaboratively with others in Communications, to share best practices, provide support and ensure an enterprise-wide perspective
Minimum:
- Bachelor's degree, preferably in communications, marketing or business administration, plus 3-5 or more year's related job experience.
- At least 3 years experience performing website maintenance and/or developing websites, or the equivalent combination of formal education/training/experience.
- Minimum of two (2) years experience using social media tools for blogging, micro-blogging (Twitter), online social interaction (Facebook), online media sharing (YouTube), social media monitoring, and Web site analytics.
- General proficiency in standard software applications:
- Working knowledge of Microsoft Office SharePoint Services (MOSS)
- Microsoft Office (in particular Outlook, Word, PowerPoint, Excel, and Visio)
- Adobe Creative Suite 4 (or higher) (in particular: Photoshop, Flash, Dreamweaver, Acrobat)
- XHTML
- CSS
- JavaScript
- Web Traffic Reporting Tools (WebTrends and Google Analytics)
- Basic operating system functions: ability to map drives, ability to install applications, browser operation (Internet Explorer, Firefox, Safari, Chrome)
- Thorough understanding of all social media channels, tools, etiquette, best-practices, and metrics.
- Familiar with industry standard management tools and third-party services such as Jive, Cision, Radian6, Hootsuite, etc.
- Demonstrated superior writing and presentation skills.
- Demonstrated ability to handle a variety of complex communication projects simultaneously; on budget and on deadline.
- Demonstrated strategic thinking; ability to see the big picture and small details equally.
- General knowledge of the practices, procedures and principles of performance analysis (trending, root cause and gap analysis) benchmarking and audit compliance.
- Ability to analyze organizational data and problems, interpret and recommend alternative courses of action, and implement intervention strategies to attain performance targets.
- Ability to act with minimum direction to troubleshoot common technical issues related to Web maintenance tasks.