Description
We are seeking a Director of Digital media for a contract engagment thta will go through April 2015.
The digital leader will develop an integrated and complex digital communication system that would allow GT to deliver campus-wide, Real Time content to students, alumni, faculty, staff and visitors across a broad-spectrum of advanced delivery outlets that could include LED signage on buildings, parking lot entrance signage, monument/landmark signage, interactive kiosks, interior of building monitors, bus/trolley monitors and more. The message would be pushed out to hand-held devices and computers via apps and web site delivery. The messaging/content would be virtually limitless, including, but not limited to: security and weather alerts, campus events and topical messages, campus wayfinding signage, athletic event promotions, graduate school program promotion, GT success stories designed to facilitate pride of institution and encourage investment participation, news as it breaks locally or nationally, corporate recruiting messaging, corporate partnership/sponsorship, and general GT Branding. The director of digital communications will work closely with the Senior Director of Campus Services Business Innovation, the Vice President of Campus Services and the Vice President of Institute Communications & Marketing, along with key individuals on campus to develop and implement a strategy for Georgia Tech's digital presence.
The director of digital communications will convene campus stakeholders for interviews and introduction of concept in order to: galvanize interest in the program, control the share of accurate information about the program's benefits and gain valuable information as to expectations and concerns. Those key departments are: Administration, Admissions, Alumni Association, Campus Services, Athletics, Facilities, Security/Police, Parking and Transportation, Student Services and Career Services, Communications, Research/GTRI, and student leadership. The director of digital communications will proactively assess and adopt emergent technologies and strategies and develop new programs accordingly. He/She will be responsible to research potential vendors/partners. Schedule and lead initial presentations, Conduct due diligence for the Institute's benefit in the areas of content management, LED signage, Department of Transportation interaction and determine policy challenges. He/She will develop the official program description. He/She will lead key meetings with Senior Administration leadership to report findings and gain approvals, etc. He/She will need to function as a visionary, strategist, implementer, and manager. Finally, the director of digital communications must be committed to achieving measureable results and hold himself/herself and his/her team accountable for producing them. The term of this temporary position is one year and requires the individual to be on campus no less than 4 days a week.
KEY RESPONSIBILITIES:
Phase I (Months 1-3)
- Conduct campus stakeholder interviews with key departments
- Research potential vendors/partners. Schedule and lead initial presentations
- Conduct due diligence for the Institute's benefit in the areas of content management, LED signage, Department of Transportation interaction to determine policy challenges
- Develop the official program description
- Lead key meetings with senior administration leadership to report findings, gain approvals, etc.
- Establish a culture of on-campus partnership
Phase 2 (Months 4-6)
- Frame RFP's
- Research potential locations for signage and information portals on campus, building the inventory or asset list to maximize potential reach of audience
- Research all potential off-campus signage location partners
- Develop as many non-signage assets such as the digital apps, existing Web site integration, new Web site creation
- Identify possible overall major GT Corporate Partners
- Begin development of potential Corporate Partner program to include possibility of GT purchasing the partner's products in conjunction with becoming a major new Partner
- Continue the process of learning about best-practices
- Lead key meetings with Sr. Administration leadership to report findings, gain approvals, etc.
- Advance the relationship-development with potential partners/vendors in the program with second-round presentations to take place in this time period for all potential partners
Phase 3 (Months7-9)
- Send out RFP's
- Advance development of the Corporate Partner package to include all assets available for sale and pricing
- Begin to make initial outreach to key potential Corporate Partners
- Oversee the bid process with a goal of having final decisions on partners completed in this time period
- Develop the content creation platform and establish the framework of fulfillment with GT Institute of Communications leadership
Phase 4 (Months 10-12)
- Finalize the partners that will design, install and train the operators of the overall signage and communication systems
- Finalize a completing schedule, potentially to be completed in this time-frame
- Continue to advance the Corporate Partner program
- Finalize packages for signage and advertising purchases
- Complete the off-campus signage partner program
QUALIFICATIONS:
- Bachelor's degree in communications, information technology or related field. Preferred Master's degree.
- Minimum of four years related experience with at least two years in a management position.
- Excellent writing, editing, proofreading, and verbal communication skills
- Creative, resourceful, flexible team player
- Excellent planning and web project and digital signage management skills across multiple simultaneously developing platforms such as websites, digital signage, social media, apps, mobile, etc.
- Ability to set, manage and ensure teams meet deadlines
- Solid analytical and problem solving skills, ability to integrate disparate and fragmented content and processes across the Division.
- Excellent Collaborator. Ability to work effectively and harmoniously with technical and non-technical colleagues to successfully execute web projects in support of marketing and business development goals; demonstrated ability to manage internal teams, contractors, and consultants.
- Fluency in industry best practice tools and techniques for site optimization, and the capacity to successfully prioritize and implement improvements.
- A sophisticated understanding of digital user behavior and ability to apply these insights to develop more user-friendly experiences; ability to identify and implement process improvements.