When creating a marketing plan for a freelance business, common elements include a business website, networking, engaging on social media, and investing in online advertising like Facebook ads or Google AdWords. Another element that every freelancer should include in their business marketing plan is blogging. Not just because it’s an easy and low cost thing to do. Here are 3 reasons why every freelancer needs a blog:
1) Sharing useful information on a blog puts your expertise on display
If you are a freelance photographer, explaining what to wear for a photoshoot comes easy to you. Those of us who are clueless about photography are looking for this information online. When someone who lives in your market finds your useful blog post that helps them with their question (known in marketing as a pain point), they just might reach out to you and inquire about your services.
No matter what you freelance in, when you blog about topics that help people learn something, you will start to become known as a go-to authority in your industry.
2) You are creating more web pages for your business
A typical freelancer’s website may have 5-10 pages. When people are searching the Internet for information, hopefully one of those pages will appear in the search results for freelancers who do what you do. When you blog, every post you create has a unique URL associated with it. Even if you only blogged once a week, in your first year you would have 52 additional website pages associated with your business. The second year you would now have 104 additional website pages associated with your business. In a nutshell, this means a lot more potential exposure to prospective clients than your current 5-10 page website.
3) Having a call to action at the end of every blog post will help you grow your prospect list
When blogging, it’s important to share vs. sell. Most of the time, people read blogs to learn something rather than to receive a sales pitch for services. When you offer another resource (a lead magnet) that relates to your blog topic at the end of a blog post, you are not selling your services. You are instead offering more information (perhaps a checklist to help people do what you explained how to do in your blog post) that the reader can have for free if they share their email address with you (join your mailing list) so that you can send the resource to them. Once someone joins your mailing list, you will then want to begin building a relationship with them through relevant email updates.
Example: You are a freelance copywriter and you just wrote a blog post about crafting the perfect sales page. Your blog post outlined 3-5 must haves and why. Then at the end of the post an effective call to action could be: “Click here to request our winning sales page template for free”.
You might be thinking: Isn’t giving away all of this information on a blog going to cause people to do it themselves and not hire me? Yes, sometimes it will. But the people that want to DIY were never going to hire you anyway. You are blogging to help anyone who is interested, but strategically speaking you are blogging to reach the people who are willing to pay a professional like you for your services. Do you see the difference?
If you don’t have a blog on your website yet, it’s time to install one. If you have a blog on your website and it’s out of date, it’s time to get on a regular posting schedule of at least one new post per week. There is not a freelancer on the planet that wouldn’t benefit from blogging as part of their online marketing plan – would you agree?
Pic: © Jessica Maes