5 Tips for successfully Marketing your App Internationally

5

The global market is a giant stage for all freelancers and app developers. Over 2 billion people using a smartphone offer virtually limitless opportunities. Whatever app idea you might have, there are probably thousands of people out there who would like to have it, as long as you execute it properly and let them know about it.

An international app means more than having it in English fir IOS and Android. If you want to reach the bigger, global market, there are a few things you absolutely have to do? Here are five steps to get you started.

 
 

1) Study the markets
Different regions have different needs and taboos that might be unfamiliar to you. Make sure you know exactly what you’re getting into. Small adjustments to your app might be critical for its success. Regardless of what field your app is into, you have to check a couple of things. Are there any similar apps in that market? How are they doing? What are their strengths and their weaknesses? Does your app offer any added value when compared to what is already available?
 
These questions will help you determine if pursuing a certain market is viable or not. If the situation is favorable, carry on with the next step.
 
2) Identify potential and utilize it
Now that you have a theoretical idea whether or not your app is viable, it’s time to test the waters. You want to identify which markets have real potential but you don’t want to go all-in and risk a lot by spending too much. How do you start? 
 
Translating the app description in the local language can be something that takes literally 20 minutes with the right knowledge, but can drive sales up a lot. A lot of users search for new apps or products in their own language. So chances are, if your app description is not translated, people won’t even realize it exists.
 
3) Succeed globally by optimizing locally
After identifying potential in specific areas, it is time to really begin optimizing your app for local usage. This starts with more obvious things like translating the app itself and making sure it doesn’t neglect user habits in that particular market. Less obvious things like thinking about a new name might seem redundant at times, but often matter a lot. Having a catchy or descriptive name in the local language will not only help users understand what you offer right away, but makes your brand more trustworthy, too.
 
4) Have the right distribution channels
Distribution channels are not the same everywhere. Baidu, for example, might be lesser known in Europe, but it is actually the world second largest app distributor. If you want to market your app in China, utilizing that distribution channel can well be the difference between success and failure. People are not going to start using some new channel just because of your app, it is your job to make it as convenient to get as possible.
 
5) Social media integration is not the same everywhere
Similarly, social integration doesn’t always equal Twitter and Facebook. Whether it is MXit in South Africa or V Kontakte in Russia, different markets are dominated by social networks which, while unfamiliar, can be crucial for the success of your app. You don’t want to put social media buttons into your app which nobody is going to use, just cluttering it and making it more cumbersome instead.
 
Are you trying to create an internationally successful app? Don’t hesitate to shoot us a question via the comments below!

 
Pic: © ra2studio_shutterstock
Viktor Marinov

Viktor is the voice behind the freelancermap blog. Every week he comes up with helpful hints, checklists, and guides for freelancers and independent workers. If you would like to know how to find remote jobs online or how to niche yourself as a freelancer, don't miss his freelancer tips!

By Viktor Marinov

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