Making Your „About Me“ Page Better in 4 Steps


So you, a freelancer, are creating your new website or reworking your old one and keep having problems with the “About me” section. It’s tough. It has to be short (people have the attention span of goldfishes online), eye-catching, informative, quirky, but still professional, all at the same time. Achieving all of that is impossible. You’ll have to do what works for your business and your personality. Here’s what you should pay attention to:


1) Your photo

It’s the first thing people will usually see, since images attract our eyes more than text does. Getting a super-serious professional photo isn’t the advice you’ll find often on the internet, but it might be the right one. The thing is – it all depends on your clients. Are you expected to look super professional and wear a tie in your field of work? Or is it more about personality? If it’s the second, don’t be afraid to express it through color, a great big smile or something else.

But, personally, I think the best About Me photos show who you are in connection with your work. If you’re an illustrator design the photo yourself, if you’re a writer think about what you can do with text or make a photo of yourself with a notepad and a pen. I think the best photos tell you what the person does (and in the best case how well they do them) with just one image.

Claire Baxter, senior art director and designer, is a great example on how you can use photos to present yourself. Take a look at her bio section to see what we mean.

2) The words that go with the photo

The next element in a regular “about me” section is a couple of lines of text next to it. It’s usually some personal information or fun stuff like “I love cats”. That’s one of your options. You can only really go for it if you’re a genuinely very funny person though, which most people aren’t. Nobody wants to read the same jokes or hear that you like sunsets. I’m sorry.

Instead, think of what makes you special – again, through the lens of your business. What made you fall in love with what you’re doing? What gets you up in the morning? When you have to pull another all-nighter, what do you tell yourself to keep going?

These are the questions that really make a great and authentic about me section.

We found a great example of a really authentic about me site. Take a look at the about me page of Adham Dannaway, a UX/UI designer and Front-End from Australia. We love the random facts section and also that he adds dancing to his technical skill set. We really love this about page!

3) Skills and experience

Skills are an important part of the about me section. Your clients who are looking at it want to know if you’re capable of doing the job they have. But as in a job application, simply listing off skills is often not enough. You say you design great websites? That’s much more believable if you list a few examples. The same goes for a lot of things. It’s also important to be realistic here, don’t pretend you can do something you can’t. It will only end up hurting you in the long run.

At, we found a great example on how to present your skill set. What about using percentages? We found this visual approach very interesting!

4) Call to action

Yes, a call to action is a thing in an about me page. It’s just a thing that many people forget. Someone just spent their time reading about who you are, what you do and why you do it. What better moment than this to ask them to get in touch with you or visit your social media channels? When I read about an interesting person or something I like, I often ask myself – where can I get more? Anticipate that question and give your client the answer right then and there on the About Me page. That way, they don’t have to look for it.

For example, Jared Christensen introduces at the end of his about me page, a “Hungry for more?” question that forward you to different articles where you can read more about him and what he does.

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Pic: ©Unsplash

Viktor Marinov

Viktor is the voice behind the freelancermap blog. Every week he comes up with helpful hints, checklists, and guides for freelancers and independent workers. If you would like to know how to find remote jobs online or how to niche yourself as a freelancer, don't miss his freelancer tips!

By Viktor Marinov

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