{"id":25840,"date":"2023-07-28T11:06:00","date_gmt":"2023-07-28T09:06:00","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/?p=25840"},"modified":"2025-08-14T09:13:27","modified_gmt":"2025-08-14T07:13:27","slug":"freelance-project-description","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/freelance-project-description\/","title":{"rendered":"Writing a Freelance Project Description &#8211; Tips and Examples"},"content":{"rendered":"\n<p><strong>Finding the right person for a project is not entirely straightforward. The hiring process is hard when looking for full-time employees and hiring freelancers is no different! In order to attract good talent, you need a meaningful project description with clear requirements and as many details as possible.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#freelance-project-description\">How to write the perfect freelance job description<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#NoGoFreelancers\">No-go signs in project descriptions<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"#GoodProjectDescription\">Guide &amp; tips to write a good project description<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#Title\">Project <\/a><a href=\"#ProjectTitle\">Title<\/a><\/li>\n\n\n\n<li><a href=\"#ProjectBrief\">Project Brief<\/a><\/li>\n\n\n\n<li><a href=\"#ProjectDetails\">Job Details<\/a><\/li>\n\n\n\n<li><a href=\"#Timeline\">Timeline and Budget<\/a><\/li>\n\n\n\n<li><a href=\"#CTA\">Call to action (CTA)<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"#PublishJobAd\">A real example on how to publish a free job ad<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#JobDescriptionExamples\">Project description examples<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"#ExampleRedesign\">Web redesign example<\/a><\/li>\n\n\n\n<li><a href=\"#ExampleWebDevelopment\">Web development example<\/a><\/li>\n\n\n\n<li><a href=\"#ExampleDevOps\">Example DevOps<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"freelance-project-description\">How do you write the perfect freelance job description?<\/h2>\n\n\n\n<p>Since <strong><a href=\"https:\/\/www.freelancermap.com\/\">freelancermap<\/a><\/strong> focuses on connecting IT talent and companies worldwide, we\u2019ll be focusing on writing IT freelance project descriptions. In this particular field, finding talented developers, cloud experts and other IT specialists can be overwhelming.&nbsp;<\/p>\n\n\n\n<p>There is a<strong> high demand for experienced professionals<\/strong> and you\u2019ll need to stand out from other companies in order to attract the right talent.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"NoGoFreelancers\">What are no-gos for freelancers in project descriptions?<\/h3>\n\n\n\n<p>Freelancers need <strong>job descriptions<\/strong> that speak <strong>professionalism<\/strong>. There are many companies that might not be so sure about what they need from a developer to build what they require.&nbsp;<\/p>\n\n\n\n<p>So if this is the situation you find yourself in, we recommend <strong>asking someone with technical skills or a mentor <\/strong>who can help you define what technology stack you would need.<\/p>\n\n\n\n<p>Once you know what you need from your developer, bear in mind some <strong>signs freelancers consider as a no-go on a job description<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1# Rates<\/strong><\/h4>\n\n\n\n<p>Freelancers prefer projects that state the client\u2019s budget. <a href=\"https:\/\/www.freelancermap.com\/blog\/freelancer-tips-how-to-set-your-rates-as-a-freelancer\/\">Freelancer rates<\/a> that are too low for what is expected, is one of the main reasons for freelancers to ignore a job posting or to decline a project.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>#2 On-site work<\/strong><\/h4>\n\n\n\n<p>Many companies still require freelancers to work on-site. If the work location is too far away and the project doesn\u2019t allow remote work, around <em><strong>56% of freelancers would pass on the offer<\/strong><\/em> (Source: <a href=\"https:\/\/www.freelancermap.com\/market-study\">2025 freelancermap Freelancer Study<\/a>).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>#3 Not enough information<\/strong> <\/h4>\n\n\n\n<p>Freelancers need to understand the client&#8217;s needs and want to see <strong>as much information up front as possible<\/strong> to see if the working relationship is something they would be interested in. Some details to consider:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company industry and background<\/li>\n\n\n\n<li>Detailed tasks description<\/li>\n\n\n\n<li>Starting date<\/li>\n\n\n\n<li>Time zone required<\/li>\n\n\n\n<li>Allocated rate, etc.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>#4 Reasonable project deadline and start date<\/strong><\/h4>\n\n\n\n<p>Sometimes clients fail to consider the complexity of a project and set up unreasonable tight deadlines for freelancers. This is a sure way to scare off talented freelancers!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"688\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/reasons-freelancers-reject-projects-freelancer-study-freelancermap-1024x688.png\" alt=\"Reasons why freelancers reject projectsaccording to the results of the Freelancer Study 2025 by freelancermap\" class=\"wp-image-46359 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/reasons-freelancers-reject-projects-freelancer-study-freelancermap-1024x688.png 1024w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/reasons-freelancers-reject-projects-freelancer-study-freelancermap-300x202.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/reasons-freelancers-reject-projects-freelancer-study-freelancermap-768x516.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/reasons-freelancers-reject-projects-freelancer-study-freelancermap-1536x1032.png 1536w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/reasons-freelancers-reject-projects-freelancer-study-freelancermap-2048x1376.png 2048w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/reasons-freelancers-reject-projects-freelancer-study-freelancermap-1920x1290.png 1920w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/reasons-freelancers-reject-projects-freelancer-study-freelancermap-720x484.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/reasons-freelancers-reject-projects-freelancer-study-freelancermap-580x390.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/reasons-freelancers-reject-projects-freelancer-study-freelancermap-320x215.png 320w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/688;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to write a good project description<\/h2>\n\n\n\n<p>First off, let us understand what a freelance project and a project description are<\/p>\n\n\n\n<p>A <strong>freelance project<\/strong> is a specific task or assignment contracted to a freelancer rather than a full-time employee. Freelancers are hired for their expertise in areas like design, writing, programming, marketing, consulting, or various other fields. These projects can range from short-term tasks, like designing a logo, to longer-term engagements, such as managing a company\u2019s social media for several months.<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#b1c3b7\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-background\" style=\"background-color:#b1c3b7;font-size:18px\">Find IT experts on freelancermap &amp; connect with them at zero commission fees<\/p>\n\n\n<div class=\"su-button-center\"><a href=\"https:\/\/www.freelancermap.com\/freelancers-directory.html\" class=\"su-button su-button-style-default\" style=\"color:#222222;background-color:#FCF2DB;border-color:#cac2b0;border-radius:20px\" target=\"_self\"><span style=\"color:#222222;padding:0px 20px;font-size:16px;line-height:32px;border-color:#fdf6e6;border-radius:20px;text-shadow:none\"> <strong>Browse the newest freelancer profiles<\/strong><\/span><\/a><\/div><\/br><\/p>\n<\/div><\/div>\n\n\n\n<p><strong>Project descriptions<\/strong> provide all the <strong>details of a project in writing<\/strong> and also define the idea and goals behind that particular project. <\/p>\n\n\n\n<p>Ideally, the project description should make clear for the reader what the problem to solve is and consequently, what needs to be done.<\/p>\n\n\n\n<p><strong>So, how do you get the reader to understand exactly what needs to be done?<\/strong><\/p>\n\n\n\n<p>Here are some tips and information a <strong>good project description should include<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ProjectTitle\">#1 <span style=\"font-size: inherit;\">Project title<\/span><\/h3>\n\n\n\n<p>The <strong>job title <\/strong>should specify as much as possible about what you\u2019re looking for. <\/p>\n\n\n\n<p>A <strong>clear and informative title<\/strong> shows freelancers you know what you need doing and it\u2019s the first touchpoint to build a relationship with the freelancer. This allows you to show that you\u2019re a great company to work with and build some initial trust.&nbsp;<\/p>\n\n\n\n<p>Some <strong>project title examples<\/strong> that could work:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f3f3f3\"><strong><em>Build an Android application for a freelance platform<\/em><br><br><em>Seeking Senior Ruby on Rails Developer to build a CRM<\/em><br><br><em>Looking for a designer to redesign an online shop (make-up) built in Shopify<\/em><br><\/strong><br><strong><em>Web Designer to build responsive HTML\/CSS using Bootstrap (Designs provided)<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ProjectBrief\"># 2 Project brief<\/h3>\n\n\n\n<p>This is where you can <strong>briefly introduce your company<\/strong> and what you have been doing and <strong>what you need now on this particular project<\/strong>. <\/p>\n\n\n\n<p>The <strong>first lines of the project description<\/strong> will allow freelancers to see if they are a good fit and also if it\u2019s worth it to continue reading the whole job ad.<\/p>\n\n\n\n<p>Define what the goal of the project is and the technology stack required but also what kind of engagement you\u2019re looking for:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Is it an ongoing project?<\/em><\/li>\n\n\n\n<li><em>Short-term or long-term?<\/em><\/li>\n\n\n\n<li><em>Part-time or full-time?<\/em><\/li>\n\n\n\n<li><em>Are freelancers required to work on a particular time schedule?<\/em><\/li>\n<\/ul>\n\n\n\n<p>An <strong>example of a project brief <\/strong>could be:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f3f3f3\"><em>A UK-Based startup is looking for a<strong> full-time <\/strong>UI designer to help us manage <strong>ongoing projects<\/strong> for clients. This offer is for a <strong>6 month period<\/strong> subject to renewal at the end of the contract. We are looking for designers familiar with &lt;insert technology stack requirements&gt; who are able to <strong>work at their own pace <\/strong>while meeting necessary deadlines.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ProjectDetails\">#3 Detailed project description<\/h3>\n\n\n\n<p>Now it\u2019s time to expand on the nitty-gritty and provide <strong>more information about the project<\/strong>. <\/p>\n\n\n\n<p>You can detail here if the project has already started or if it\u2019s brand new, what kind of assets (designs, wireframes, etc.) will be provided, what the project scope is and timeline to complete it, etc.&nbsp;<\/p>\n\n\n\n<p>This is also the time to list the <strong>required skills<\/strong>. As we said before, if you have a <strong>tech-savvy person on the team<\/strong> who can help you with listing the tasks and project requirements, it can greatly <strong>add a lot of value<\/strong> to your project.&nbsp;<\/p>\n\n\n\n<p>If you don\u2019t have the technical skills yourself and you can\u2019t find anybody who can help you with this, don\u2019t worry. Freelancers also know that this is sometimes the case and ultimately, that\u2019s the reason why you are looking for a specialist.<\/p>\n\n\n\n<p>However, you\u2019ll need to go the extra mile here and <strong>clearly define which functionalities you are looking for<\/strong>.<\/p>\n\n\n\n<p>For example, if you are looking for someone to create a website for you, you need to let them know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>What sections does the website need?<\/em><\/li>\n\n\n\n<li><em>Are forms required<\/em>?<\/li>\n\n\n\n<li><em>Do you need a back-end connected with the front-end for dealing with CRM<\/em>?<\/li>\n\n\n\n<li><em>Will you be selling products\/services (payment gateway required)<\/em>?<\/li>\n\n\n\n<li><em>Any additional requirements<\/em><\/li>\n<\/ul>\n\n\n\n<p>Sometimes it can be useful to link to examples of existing websites, apps or products that you like so that freelancers can better understand your requirements and aesthetic.<\/p>\n\n\n\n<p>It\u2019s also important that you state the languages required to complete the project. If you are looking for English speakers, specify what level you require.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Timeline\">#4 Timeline and budget for the project<\/h3>\n\n\n\n<p>When it comes to <strong>timelines<\/strong>, freelancers can get pretty annoyed if clients set <strong>unreasonable deadlines <\/strong>for the project. <\/p>\n\n\n\n<p>If there is a deadline, write it in the project description but if there is no particular deadline, feel free to <strong>ask the freelancer for a realistic schedule<\/strong>.<\/p>\n\n\n\n<p>The same goes for the <strong>budget<\/strong>. Freelancers appreciate clients who are open about their budget so that they can understand if it\u2019s worth sending in a proposal or not. <\/p>\n\n\n\n<p>If you\u2019re unaware of how much the <strong>budget for the project should be<\/strong>, do some research. For example, you can use freelancermap&#8217;s <a href=\"https:\/\/www.freelancermap.com\/freelancers-directory.html\">freelancer directory<\/a> to get an idea of how much freelancers are charging in a particular field and a specific location.<\/p>\n\n\n\n<p>Here is an example of a search for a web developer in Belgium &#8211; the freelancermap rate index shows an hourly rate of $68 \/ hour:<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"716\" height=\"330\" data-id=\"37691\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/hourly-rate.gif\" alt=\"How to check average freelance hourly rates on freelancermap\" class=\"wp-image-37691 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 716px; --smush-placeholder-aspect-ratio: 716\/330;\" \/><\/figure>\n<\/figure>\n\n\n\n<p> Of course, you can also<strong> invite freelancers to send in their own rates<\/strong>.&nbsp; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"CTA\">#5 Call to action (CTA)<\/h3>\n\n\n\n<p><strong>Invite suitable candidates<\/strong> to apply for the project and send you their portfolio. You can ask them for <strong>examples and references<\/strong> of past related projects they have completed before. Also, ask them about their <strong>history as freelancers<\/strong> or how long they\u2019ve been working with the technology stack required for the project.&nbsp;<\/p>\n\n\n\n<p>You can also <strong>ask specific questions<\/strong> that must be answered in the first contact. This will allow you to identify freelancers who actually <strong>paid attention to the job description<\/strong>. <\/p>\n\n\n\n<p>It can be as simple as including a word in their proposals or actually asking them a couple of questions related to the job.&nbsp;<\/p>\n\n\n\n<p><strong>Examples of closing CTAs in job ads:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f3f3f3\"><strong><em>If you think you can help XY look better and allow our users to have a better user experience, we look forward to receiving your portfolio.&nbsp;<\/em><br><br><em>Please attach any case study or past experience that shows us you\u2019re the perfect fit.<\/em><br><br><em>Please email us your most recent samples of previous work with an explanation of the parts you completed.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"PublishJobAd\">Publishing a job ad on freelancermap<\/h2>\n\n\n\n<p>freelancermap is a <strong>free job posting site<\/strong> for your IT requirements. With over 200.000 users worldwide, we help companies connect with talented IT professionals without intermediaries or commission fees. <\/p>\n\n\n\n<p>This means if you are looking for an <a href=\"https:\/\/www.freelancermap.com\/blog\/what-does-ai-engineer-do\/\">AI engineer<\/a>, a developer, an e-commerce manager, or a project engineer, freeelancermap can help!  <\/p>\n\n\n\n<p><strong>So what are the steps to post a free job ad at freelancermap?<\/strong><\/p>\n\n\n\n<p>First of all, go to the <a rel=\"noreferrer noopener\" aria-label=\"form to post a new job ad (opens in a new tab)\" href=\"https:\/\/www.freelancermap.com\/app\/projekt\/form\" target=\"_blank\">form to post a new job ad<\/a> and follow the 3-step process to get your offer online.<\/p>\n\n\n\n<p><strong>Step 1: Project description<\/strong> <\/p>\n\n\n\n<p>You have space here to apply all the tips we mentioned before. Be as detailed as possible, create an appealing job title, add your budget (if possible), etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\">\n    <img decoding=\"async\" width=\"1024\" height=\"510\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/step-1-project-description-1024x510.png\" \n         alt=\"Step 1 posting a job ad - Create the project description\" \n         class=\"wp-image-37679 lazyload\" \n         style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/510;border-radius: 15px; box-shadow: 0 0 10px rgba(0, 0, 0, 0.5);\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/step-1-project-description-1024x510.png 1024w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/step-1-project-description-300x149.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/step-1-project-description-768x383.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/step-1-project-description-720x359.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/step-1-project-description-580x289.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/step-1-project-description-320x159.png 320w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/step-1-project-description.png 1417w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\">\n    <img decoding=\"async\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/step-2-location-1024x311.png\" \n         alt=\"Step 2: enter the location where the freelancer will work\" \n         class=\"wp-image-37679 lazyload\" \n         style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/311;border-radius: 15px; box-shadow: 0 0 10px rgba(0, 0, 0, 0.5);\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>\n<\/figure>\n\n\n\n<p>Now it&#8217;s time to enter more <strong>general information<\/strong> about the project.<\/p>\n\n\n\n<p>Select the job type you&#8217;re considering, the duration of the project that you plan and when should the project start. You can also define here how long should your job ad be online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\">\n    <img decoding=\"async\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/step-3-general-information-1024x728.png\" \n         alt=\"Add general information to your job ad and job description\" \n         class=\"wp-image-37679 lazyload\" \n         style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/728;border-radius: 15px; box-shadow: 0 0 10px rgba(0, 0, 0, 0.5);\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>\n<\/figure>\n\n\n\n<p>On the 3rd step, you just need to <strong>select the main categories<\/strong> and your project is ready to get published! <\/p>\n\n\n\n<p>Our system will automatically detect some relevant keywords extracted from your project description.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\">\n    <img decoding=\"async\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/step-4-categories-1024x285.png\" \n         alt=\"Select up to 3 matching categories for your job ad\" \n         class=\"wp-image-37679 lazyload\" \n         style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/285;border-radius: 15px; box-shadow: 0 0 10px rgba(0, 0, 0, 0.5);\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>\n<\/figure>\n\n\n\n<p>Once the project is published our system will <strong>suggest suitable freelancers<\/strong>. Use our mass inquiry to easily invite them to check out your project!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\">\n    <img decoding=\"async\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/03\/contact-matching-freelancers-freelancermap.png\" \n         alt=\"Invite suitable freelancers to your job\" \n         class=\"wp-image-37679 lazyload\" \n         style=\"--smush-placeholder-width: 866px; --smush-placeholder-aspect-ratio: 866\/927;border-radius: 15px; box-shadow: 0 0 10px rgba(0, 0, 0, 0.5);\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>\n<\/figure>\n\n\n\n<p>When creating your project description, do not forget to put yourself in the shoes of the freelancer. What would be an incredible project for you to work on?<\/p>\n\n\n\n<p>For freelancers, the<strong> best projects are those that perfectly match their skills,<\/strong> have an <strong>appropriate hourly rate<\/strong>, allow <strong>working from home<\/strong>, and also <strong>challenge them<\/strong> to go the extra mile.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" data-src=\"https:\/\/lh5.googleusercontent.com\/qAQ4PD1TZ-mSDp6okw44dnNWFyIbpLOHExMkOB6v44BzBxs1VuRR3zqOrAqFX2fqWDujLvpOf6Vt2tH04eZq3XKIN85KTYUM5iRyoE-ozTWVwyLYN2FXCm7y7xlsliaVRdgfuuVh\" alt=\"What factors define a perfect project?\" style=\"width:560px;height:420px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><figcaption class=\"wp-element-caption\">What makes the perfect project?<\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"JobDescriptionExamples\">Project description examples<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ExampleRedesign\">Job description for a web redesign freelance project<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f3f3f3\"><strong>Redesign corporate website for [Brand name]<\/strong><br><br>We are a German-based startup looking for a WordPress designer and developer who can help us create and test a product marketing website. We already have a product marketing website designed and running on WordPress, so the project will not start from scratch.<br><br>We\u2019re looking for somebody with significant WordPress experience who can understand our current setup and who is able to make customized changes based on our requirements. In addition, we would also appreciate somebody with front-end web development experience as we also intend to build out some front-end web app functionalities.&nbsp;<br><br>The project is to be realized by: [date]&nbsp;<br><br>Please only apply with a portfolio or some samples of your work.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ExampleWebDevelopment\">Web development project job description example<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f3f3f3\"><strong>Seeking Web Designer to build responsive HTML\/CSS using Bootstrap (Designs provided)<\/strong><br><br>We are looking for a Front-End designer with strong skills and experience to build a few pages based on existing designs. We do have detailed design page layouts, samples of content and also, we\u2019ll explain the functionality each page should have.<br><br>You\u2019ll then create the HTML\/CSS files that will be passed on to a separate developer that will link it to our backend system.<br><br>Your skills: <br>&#8211;   You have previous and demonstrable experience in page design.<br>&#8211;   You may be asked to share the last projects done<br>&#8211;   Hands-on experience using modern HTML and CSS incorporating the latest Bootstrap framework<br>&#8211;   Experience creating responsive pages rendering for all devices and different size screens (desktop, tablet, mobile)<br>&#8211;   You use self-describing and clean code<br>&#8211;   You are detail-oriented and strive for pixel-perfect layout<br>&#8211;   Great communications skills to coordinate efforts with other members of the team&nbsp;<br>&#8211;   Organized and someone who meets deadlines<br>&#8211;   Ability to work in a fast-paced and diverse environment<br><br><strong>A plus if you have:<\/strong><br>&#8211;   Experience with InVision and UI design<br>&#8211;   Skilled at adding feedback from UX (User experience) and CX (Customer experience) team members<br>&#8211;   Knowledge of Search Engine Optimization (SEO)<br><br>We need help now, but we are looking to take on long term relationships depending on future project scope. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ExampleDevOps\">Freelance job description seeking a DevOps Engineer<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ededed\">Seeking a DevOps engineer to help us maintain our growing server infrastructure. We\u2019re looking for someone who can assist us on a long-term basis. <br><br>Our stack consists of:&nbsp;<br>&#8211; Ubuntu&nbsp;<br>&#8211; Rails&nbsp;<br>&#8211; MySQL&nbsp;<br>&#8211; PostgreSQL&nbsp;<br>&#8211; HAProxy&nbsp;<br>&#8211; Redis&nbsp;<br>&#8211; Sidekiq&nbsp;<br>&#8211; Nginx\/Passenger&nbsp;<br><br>Some tasks we&#8217;d like to start with:&nbsp;<br>&#8211; Optimize MySQL database based on usage requirements&nbsp;<br>&#8211; Recommend safe API limitations towards users&nbsp;<br>&#8211; Optimize our Nginx\/Passenger setup&nbsp;<br>&#8211; Make our Sidekiq background processing more efficient&nbsp;<br><br>A cover letter mentioning the relevant experience will be helpful. <br><br>We look forward to hearing from you!&nbsp;<\/p>\n\n\n\n<p>Once you have created your attractive project description, you will start receiving applications from freelancers interested in working on your project. <\/p>\n\n\n\n<p>Go through the proposal and <strong>shortlist the best candidates<\/strong>. Have a brief <strong>virtual meeting<\/strong> with them and hire a freelancer that better fits within your team.<\/p>\n\n\n\n<p>Best of luck with your project!<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#b1c3b7\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-background\" style=\"background-color:#b1c3b7;font-size:18px\">Ready to publish your own job description?<\/p>\n\n\n<div class=\"su-button-center\"><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-project-description\" class=\"su-button su-button-style-default\" style=\"color:#222222;background-color:#FCF2DB;border-color:#cac2b0;border-radius:20px\" target=\"_self\"><span style=\"color:#222222;padding:0px 20px;font-size:16px;line-height:32px;border-color:#fdf6e6;border-radius:20px;text-shadow:none\"> <strong>Post a free job ad on freelancermap now<\/strong><\/span><\/a><\/div><\/br><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Finding the right person for a project is not entirely straightforward. The hiring process is hard when looking for full-time employees and hiring freelancers is no different! In order to attract good talent, you need a meaningful project description with clear requirements and as many details as possible. <\/p>\n","protected":false},"author":1,"featured_media":47003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[3006],"tags":[3856,3771],"class_list":["post-25840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-recruiting","tag-working-with-freelancers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write a Project Description that Attracts Freelancers<\/title>\n<meta name=\"description\" content=\"Looking for a freelancer? Learn how to create an appealing project description that gets you highly talented freelancers!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelancermap.com\/blog\/freelance-project-description\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Project Description that Attracts Freelancers\" \/>\n<meta property=\"og:description\" content=\"Looking for a freelancer? Learn how to create an appealing project description that gets you highly talented freelancers!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelancermap.com\/blog\/freelance-project-description\/\" \/>\n<meta property=\"og:site_name\" content=\"Freelancer Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelancermapInternational\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/freelancermapInternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-28T09:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T07:13:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/writing-project-description-tips.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Natalia Campana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freelancer_INT\" \/>\n<meta name=\"twitter:site\" content=\"@freelancer_INT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Campana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/freelance-project-description\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/freelance-project-description\/\"},\"author\":{\"name\":\"Natalia Campana\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/1c0c07efea89560f1cf644d58f321eb7\"},\"headline\":\"Writing a Freelance Project Description &#8211; Tips and Examples\",\"datePublished\":\"2023-07-28T09:06:00+00:00\",\"dateModified\":\"2025-08-14T07:13:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/freelance-project-description\/\"},\"wordCount\":2410,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/freelance-project-description\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/writing-project-description-tips.png\",\"keywords\":[\"Recruiting\",\"Working with freelancers\"],\"articleSection\":[\"Marketing &amp; Clients\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.freelancermap.com\/blog\/freelance-project-description\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/freelance-project-description\/\",\"url\":\"https:\/\/www.freelancermap.com\/blog\/freelance-project-description\/\",\"name\":\"How to Write a Project Description that Attracts Freelancers\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/freelance-project-description\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/freelance-project-description\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/07\/writing-project-description-tips.png\",\"datePublished\":\"2023-07-28T09:06:00+00:00\",\"dateModified\":\"2025-08-14T07:13:27+00:00\",\"description\":\"Looking for a freelancer? 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