{"id":30713,"date":"2023-02-11T09:00:00","date_gmt":"2023-02-11T08:00:00","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/?p=30713"},"modified":"2023-06-07T09:10:10","modified_gmt":"2023-06-07T07:10:10","slug":"que-hace-community-manager","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/","title":{"rendered":"\u00bfQu\u00e9 hace un community manager?"},"content":{"rendered":"\n<p><strong>Un community manager conforma y desarrolla una comunidad online con el fin de gestionar la identidad y la imagen de una marca. Para lograrlo se enfoca en crear y mantener relaciones a largo plazo con clientes y seguidores de la marca.<\/strong><br><\/p>\n\n\n<div class=\"mks_col \">\n<div class=\"mks_one_third \"><div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#1c1d1f;border-radius:3px;\"><div class=\"su-box-title\" style=\"background-color:#4f5052;color:#FFFFFF;border-top-left-radius:1px;border-top-right-radius:1px\">Visi\u00f3n del puesto<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:1px;border-bottom-right-radius:1px\"><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#Intro\">Perfil<\/a><\/span><br \/><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#Funciones\">Funciones<\/a><\/span><br \/><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#Habilidades\">Habilidades<\/a><\/span><br \/><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#Formacion\">Educaci\u00f3n<\/a><\/span><br \/><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#Salario\">Salario<\/a><\/span><\/div><\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Intro\">Perfil profesional<\/h2>\n\n\n\n<p>El rol de community manager comenz\u00f3 a profesionalizarse recientemente. Era inevitable, ya que las empresas se dieron cuenta del impacto que tiene la gesti\u00f3n de la comunidad online sobre su reputaci\u00f3n, e incluso sobre el negocio.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"960\" height=\"720\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-perfil-salario-habilidades-formacion.png\" alt=\"cu\u00e1l es el papel del community manager\" class=\"wp-image-30715 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-perfil-salario-habilidades-formacion.png 960w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-perfil-salario-habilidades-formacion-300x225.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-perfil-salario-habilidades-formacion-768x576.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-perfil-salario-habilidades-formacion-720x540.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-perfil-salario-habilidades-formacion-580x435.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-perfil-salario-habilidades-formacion-320x240.png 320w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/720;\" \/><figcaption class=\"wp-element-caption\"> Resumen del perfil profesional de community manager<\/figcaption><\/figure>\n\n\n\n<p>Inicialmente, los profesionales de mercadeo y servicio al cliente tomaron las riendas de las comunidades online. Con el tiempo, este se ha convertido en un rol bien definido.&nbsp;<br><\/p>\n\n\n\n<p>Atr\u00e1s quedaron las mediciones enfocadas en seguidores y <em>me gusta<\/em>. Las m\u00e9tricas de las comunidades actuales son m\u00e1s sofisticadas, lo que ha llevado a empresas a invertir cifras millonarias para <strong>fortalecer sus comunidades online<\/strong>.<br><\/p>\n\n\n\n<p>Naturalmente, este experto mantiene cierto equilibrio entre la especializaci\u00f3n y el dominio de ciertos principios generales. Cada incorporaci\u00f3n de nuevas redes sociales trae retos para decidir si crear una nueva comunidad para la empresa, as\u00ed como las estrategias y contenidos que tienen cabida. Mientras tanto, en el centro sigue estando la comunidad y un community manager exitoso se dedica a conocer en profundidad qui\u00e9nes son y qu\u00e9 prefieren.<br><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background\" style=\"color:#ffffff;background-color:#21cda4\"><strong>\u00bfNecesitas un community manager para tu empresa?<br><br><a rel=\"noreferrer noopener\" aria-label=\"Perfiles de community manager freelance (opens in a new tab)\" href=\"https:\/\/www.freelancermap.com\/freelancers-directory.html?newQuery=%22community+manager%22&amp;continents=&amp;countries=&amp;states=&amp;city=&amp;radius=&amp;query=&amp;excludeDachRegion=0&amp;sort=1&amp;utm_source=blog&amp;utm_medium=career-ES\" target=\"_blank\">Perfiles de community manager freelance<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Funciones\">Responsabilidades<\/h2>\n\n\n\n<p>Llevar adelante una comunidad online no es tarea f\u00e1cil. Por eso, el community manager tiene dentro de sus funciones varias tareas complejas.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"960\" height=\"720\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-funciones.png\" alt=\"Responsabilidades del community manager\" class=\"wp-image-30716 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-funciones.png 960w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-funciones-300x225.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-funciones-768x576.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-funciones-720x540.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-funciones-580x435.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-funciones-320x240.png 320w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/720;\" \/><figcaption class=\"wp-element-caption\"> Funciones del community manager<\/figcaption><\/figure>\n\n\n\n<p>Todo comienza por entender la conexi\u00f3n entre la estrategia de la empresa y su comunidad online. De all\u00ed, surgir\u00e1n estrategias para promover ciertos tipos de interacci\u00f3n y crecimiento.<br><\/p>\n\n\n\n<p>Adem\u00e1s, la cercan\u00eda con los seguidores y clientes es una de las mayores ventajas de contar con una comunidad online. Gracias a esto, puede proveer <strong>informaci\u00f3n clave para el desarrollo de productos<\/strong>, mejorar el servicio al cliente o atender incidencias antes de que se conviertan en problemas de mayor envergadura.<br><\/p>\n\n\n\n<p>En este sentido, <strong>canalizar las inquietudes y brindar respuestas<\/strong> a los seguidores es la esencia del rol. Adicionalmente, <strong>identificar y apalancarse en influencers<\/strong> para expandir el radio de impacto de la comunidad es parte natural de la posici\u00f3n.<br><\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 funciones tiene un community manager?<\/strong><br><\/p>\n\n\n\n<p>Las tareas m\u00e1s comunes bajo la responsabilidad de un community manager son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitorear la comunidad para entender su percepci\u00f3n de la marca y sus productos<\/li>\n\n\n\n<li>Mantener una conversaci\u00f3n activa con los miembros de la comunidad<\/li>\n\n\n\n<li>Canalizar reclamos y manejar situaciones retadoras con los clientes y seguidores<\/li>\n\n\n\n<li>Responder eficaz y asertivamente a comentarios negativos<\/li>\n\n\n\n<li>Promover un entorno positivo y cordial dentro de la comunidad<\/li>\n\n\n\n<li>Crear contenido original, entretenido y relevante para la comunidad<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Habilidades\">Habilidades<\/h2>\n\n\n\n<p>La profesionalizaci\u00f3n del puesto de community manager lo ha convertido en un reto interesante. Desempe\u00f1arse en este rol con \u00e9xito requiere de habilidades para comunicarse, flexibilidad, organizaci\u00f3n y capacidad de respuesta bajo presi\u00f3n.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"960\" height=\"720\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-habilidades.png\" alt=\"Habilidades y conocimientos del community manager\" class=\"wp-image-30717 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-habilidades.png 960w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-habilidades-300x225.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-habilidades-768x576.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-habilidades-720x540.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-habilidades-580x435.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/02\/community-manager-habilidades-320x240.png 320w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/720;\" \/><figcaption class=\"wp-element-caption\"> Resumen de requisitos en puestos de community manager<\/figcaption><\/figure>\n\n\n\n<p>En primer lugar, la competencia para <strong>comunicarse asertivamente<\/strong> es crucial para este puesto. Este experto es, en esencia, un gestor de conversaciones en tiempo real. Por esta raz\u00f3n, su habilidad para transmitir la identidad de la marca y sus valores es fundamental.<br><\/p>\n\n\n\n<p>Adicionalmente, en el entorno de las redes sociales es necesario <strong>adaptarse a cambios<\/strong> de forma constante. Por esta raz\u00f3n, este profesional no puede manejarse por esquemas r\u00edgidos o sufrir demasiado por la necesidad de cambiar la programaci\u00f3n de los contenidos.&nbsp;<br><\/p>\n\n\n\n<p>Al contrario, el profesional m\u00e1s exitoso en este puesto necesita mantener un equilibrio entre las actividades planificadas y la capacidad para responder oportunamente ante situaciones imprevistas.<br><\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 hay que saber para ser community manager?<\/strong><br><\/p>\n\n\n\n<p>Las competencias clave de un community manager son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comunicaci\u00f3n asertiva y persuasiva<\/li>\n\n\n\n<li>Flexibilidad y adaptaci\u00f3n al cambio<\/li>\n\n\n\n<li>Capacidad de respuesta bajo presi\u00f3n<\/li>\n\n\n\n<li>Manejo de crisis<\/li>\n\n\n\n<li>Organizaci\u00f3n y planificaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Formacion\">Formaci\u00f3n<\/h2>\n\n\n\n<p>Los profesionales de relaciones p\u00fablicas, periodismo, comunicaci\u00f3n y mercadeo tienen una formaci\u00f3n de base elemental para asumir el puesto de community manager.<br><\/p>\n\n\n\n<p>Adicionalmente, es muy importante que los profesionales que asumen este rol se formen en aspectos avanzados de marketing digital y de contenidos.<br><\/p>\n\n\n\n<p>Otras \u00e1reas de formaci\u00f3n clave se relacionan con las tecnolog\u00edas espec\u00edficas de las herramientas y redes sociales. Adem\u00e1s de dominar buenas pr\u00e1cticas de servicio y entender perfectamente c\u00f3mo canalizar dentro de la organizaci\u00f3n los problemas y reclamos detectados.<br><\/p>\n\n\n\n<p>A continuaci\u00f3n te dejamos algunos programas de formaci\u00f3n interesantes si quieres prepararte para emprender una carrera en este ramo tan apasionante.<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/learndigital.withgoogle.com\/garagedigital\/course\/digital-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Certificaci\u00f3n en fundamentos de marketing digital<\/a> &#8211; Google Garage Digital<\/li>\n\n\n\n<li><a href=\"https:\/\/www.domestika.org\/es\/courses\/596-introduccion-al-community-management\/units\/2536-funciones-y-responsabilidades\/lessons\/8806-que-hace-un-community-manager\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Introducci\u00f3n al community management<\/a> &#8211; Domestika<\/li>\n\n\n\n<li><a href=\"https:\/\/www.crehana.com\/cursos-online-marketing-digital\/community-management-para-principiantes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Curso online de community management<\/a> &#8211; Crehana<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Salario\">Salario<\/h2>\n\n\n\n<p>El sueldo de un community manager var\u00eda considerablemente dependiendo de la complejidad y dimensiones de la comunidad online a cargo.<br><\/p>\n\n\n\n<p>Algunas marcas peque\u00f1as pueden tener comunidades de gran impacto, por lo que el tama\u00f1o de la compa\u00f1\u00eda suele ser menos relevante que el de la comunidad.<br><\/p>\n\n\n\n<p>Dicho lo anterior, el perfil profesional y la experiencia tambi\u00e9n son determinantes, as\u00ed como el mercado donde se desempe\u00f1e. En mercados m\u00e1s maduros, en redes sociales de trayectoria, es com\u00fan que hayan presupuestos y estrategias ya definidas. En cambio, para empresas que incursionan en territorio inexplorado, es com\u00fan que los presupuestos y, en consecuencia, los salarios, sean menos atractivos.<br><\/p>\n\n\n\n<p><strong>Sueldo de un community manager<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td>Junior<\/td><td>$ 39.000<\/td><\/tr><tr><td>Medio<\/td><td>$ 57.000<\/td><\/tr><tr><td>Senior<\/td><td>$ 84.000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>De acuerdo a las cifras del portal de empleos Glassdoor, la variabilidad de los sueldos dependiendo del seniority son considerables.<br><\/p>\n\n\n\n<p>Los profesionales menos experimentados pueden aspirar a un sueldo de 39.000 d\u00f3lares, mientras que los profesionales del ramo con retos m\u00e1s complejos pueden ganar alrededor de 84.000 d\u00f3lares.<br><\/p>\n\n\n\n<p>De media, un community manager gana 57.000 d\u00f3lares.<br><\/p>\n\n\n\n<p><strong>\u00bfCu\u00e1nto gana un community manager freelance?<\/strong><\/p>\n\n\n\n<!--\n    Use the <style> below to style the box.\n\n    This <style> should ideally be placed inside <head><\/head>.\n      If that is not possible, keep it above the box itself.\n\n    If you use the box inside a container, that already limits the width,\n      set \"width: 100%\" inside #fm-hourly-rate-box.\n      This is necessary, if you like the box to be responsive.\n-->\n<style>\n    #fm-hourly-rate-box {\n        margin: auto;\n        width: 100%;\n        padding: 24px;\n        background: white;\n        border-radius: 10px;\n        box-shadow: 2px 4px 20px 0 rgb(90 90 90 \/ 16%);\n        text-align: center;\n        line-hight: 1.5\n    }\n\t   \n\t#fm-hourly-rate-box .fm-hourly-rate-rate {\n        font-size: 30px;\n        font-weight: bold;\n    }\n\n\n    #fm-hourly-rate-box .fm-hourly-rate-explain {\n\t\tmargin: 30px 0 0 0;\n}\n\n    #fm-hourly-rate-box .fm-hourly-rate-percentiles-text {\n\t\tmargin: 0;\n    }\n\t\n    #fm-hourly-rate-box .fm-daily-rate-rate {\n        font-size: 30px;\n        font-weight: bold;\n    }\n \n\n    #fm-hourly-rate-box .fm-date {\n\t    font-size: 12px;\n\t\tpadding-top: 25px;\n        \n    }\n\n<\/style>\n\n<div id=\"fm-hourly-rate-box\">\n\n    <p class=\"fm-hourly-rate-explain\">Seg\u00fan los datos de <a href=\"\/freelancers-directory.html\">freelancermap<\/a>, los <b>Community manager<\/b> cobran de media:<\/p>\n\t\n\t<div class=\"fm-hourly-rate-rate\">\n        <span id=\"fm-hourly-rate-number\"><\/span> $\/hora\n    <\/div>\n\n<p class=\"fm-hourly-rate-percentiles-text\">La mayor\u00eda de freelancers en esta \u00e1rea cobran entre <b><span id=\"fm-hourly-rate-percentile25\">33<\/span> y <span id=\"fm-hourly-rate-percentile75\">106<\/span> $\/hora<\/b>.<\/p>\n\n<p class=\"fm-hourly-rate-explain\">Los <b>Community manager<\/b> trabajando <b>a tiempo completo<\/b> (8 horas\/d\u00eda) cobrar\u00edan:<\/p>\n\n\t<div class=\"fm-daily-rate-rate\">\n            <span id=\"fm-daily-rate-number\"><\/span> $\/d\u00eda\n    <\/div>\n    \n    <div class=\"fm-date\">\n        \u00daltima actualizaci\u00f3n: <span id=\"fm-date-date\"><\/span> \n    <\/div>\n<\/div>\n\n\n\n\n<!--\n    This <script> loads the hourly-rate, daily-rate and date from the server when the page is loaded.\n     It must be placed below the box, ideally at the end of the page (e.g. footer).\n     \n    The server will respond with a formatted number, rounded to full euros.\n-->\n<script>\n    (function(){\n        \/\/ change this\n        const searchPhrase =\"community manager\";\n\n        \/\/ keep this in sync with the domain you are using\n        const domain = 'www.freelancermap.com';\n\n        \/\/ do not change anything below\n        fetch(`https:\/\/${domain}\/price-index\/webhook?q=${encodeURIComponent(searchPhrase)}`)\n                .then(r => r.json())\n                .then(d => {document.getElementById('fm-hourly-rate-number').innerHTML = d.hourly;\n                            document.getElementById('fm-daily-rate-number').innerHTML = d.hourly*8;\n                            document.getElementById('fm-hourly-rate-percentile25').innerHTML = d.percentiles[\"25.0\"].toFixed(0);\n                            document.getElementById('fm-hourly-rate-percentile75').innerHTML = d.percentiles[\"75.0\"].toFixed(0);\n                            document.getElementById('fm-date-date').innerHTML = (new Date()).toLocaleDateString()\n                            });\n                }())\n<\/script>\n\n\n\n\n<h2 class=\"wp-block-heading\">Otros perfiles profesionales:<\/h2>\n\n\n\n\n<ul class=\"su-posts su-posts-list-loop \">\n\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-25796\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-escritor-tecnico\/\">\u00bfQu\u00e9 hace un escritor t\u00e9cnico?<\/a>\n\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-30795\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-bloguero\/\">\u00bfQu\u00e9 hace un bloguero?<\/a>\n\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-30713\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/\">\u00bfQu\u00e9 hace un community manager?<\/a>\n\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-21770\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-ejecutivo-de-ventas\/\">\u00bfQu\u00e9 hace un Ejecutivo de Ventas?<\/a>\n\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-23115\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-consultor-marketing-digital\/\">\u00bfQu\u00e9 hace un consultor de marketing digital?<\/a>\n\t\t\t<\/li>\n\n\t\t\t\n<\/ul>\n\n\n\n\n<p>  \u00bb <a href=\"https:\/\/www.freelancermap.com\/blog\/es\/perfiles-it-freelance\/#perfiles-marketing\">M\u00e1s perfiles en <em>Marketing, Contenido &amp; Ventas<\/em> <\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un community manager conforma y desarrolla una comunidad online con el fin de gestionar la identidad y la imagen de una marca. Para lograrlo se enfoca en crear y mantener relaciones a largo plazo con clientes y seguidores de la marca.<\/p>\n","protected":false},"author":3121,"featured_media":30719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[4017,3013],"tags":[3415,3421],"class_list":["post-30713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ventas","category-carrera","tag-perfiles-profesionales","tag-puestos-trabajo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 hace un community manager? | Perfiles profesionales en TI<\/title>\n<meta name=\"description\" content=\"\u2713 Responsabilidades \u2713 Formaci\u00f3n \u2713 Habilidades \u2713 Tarifa promedio $31\/hr \u2794 \u00a1Aprende m\u00e1s acerca del rol del community manager!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 hace un community manager? | Perfiles profesionales en TI\" \/>\n<meta property=\"og:description\" content=\"\u2713 Responsabilidades \u2713 Formaci\u00f3n \u2713 Habilidades \u2713 Tarifa promedio $31\/hr \u2794 \u00a1Aprende m\u00e1s acerca del rol del community manager!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Freelancer Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelancermapInternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-11T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T07:10:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/01\/papel-de-community-manager.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yker Valerio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freelancer_INT\" \/>\n<meta name=\"twitter:site\" content=\"@freelancer_INT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yker Valerio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/\"},\"author\":{\"name\":\"Yker Valerio\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/34a320a5bca08abdbf5be7ceb445f1fb\"},\"headline\":\"\u00bfQu\u00e9 hace un community manager?\",\"datePublished\":\"2023-02-11T08:00:00+00:00\",\"dateModified\":\"2023-06-07T07:10:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/\"},\"wordCount\":1032,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/01\/papel-de-community-manager.png\",\"keywords\":[\"Perfiles profesionales\",\"Puesto de trabajo\"],\"articleSection\":[\"Marketing &amp; Ventas\",\"Trabajo &amp; Carrera\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/\",\"url\":\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/\",\"name\":\"\u00bfQu\u00e9 hace un community manager? | Perfiles profesionales en TI\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/01\/papel-de-community-manager.png\",\"datePublished\":\"2023-02-11T08:00:00+00:00\",\"dateModified\":\"2023-06-07T07:10:10+00:00\",\"description\":\"\u2713 Responsabilidades \u2713 Formaci\u00f3n \u2713 Habilidades \u2713 Tarifa promedio $31\/hr \u2794 \u00a1Aprende m\u00e1s acerca del rol del community manager!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#primaryimage\",\"url\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/01\/papel-de-community-manager.png\",\"contentUrl\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/01\/papel-de-community-manager.png\",\"width\":1200,\"height\":628,\"caption\":\"El papel del community manager\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.freelancermap.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 hace un community manager?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#website\",\"url\":\"https:\/\/www.freelancermap.com\/blog\/\",\"name\":\"Freelancer Blog\",\"description\":\"Tips &amp; Practical Advice for Freelancers and IT professionals\",\"publisher\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.freelancermap.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#organization\",\"name\":\"freelancermap.com\",\"url\":\"https:\/\/www.freelancermap.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2025\/02\/freelancermap-black-logo@4x.png\",\"contentUrl\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2025\/02\/freelancermap-black-logo@4x.png\",\"width\":1044,\"height\":145,\"caption\":\"freelancermap.com\"},\"image\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/freelancermapInternational\/\",\"https:\/\/x.com\/freelancer_INT\",\"https:\/\/www.linkedin.com\/company\/freelancermap-gmbh\/\",\"https:\/\/www.instagram.com\/freelancermap_int\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/34a320a5bca08abdbf5be7ceb445f1fb\",\"name\":\"Yker Valerio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b45091d38d64ce673c6d27515c504158?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b45091d38d64ce673c6d27515c504158?s=96&d=mm&r=g\",\"caption\":\"Yker Valerio\"},\"url\":\"https:\/\/www.freelancermap.com\/blog\/author\/yker-valerio\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 hace un community manager? | Perfiles profesionales en TI","description":"\u2713 Responsabilidades \u2713 Formaci\u00f3n \u2713 Habilidades \u2713 Tarifa promedio $31\/hr \u2794 \u00a1Aprende m\u00e1s acerca del rol del community manager!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/","og_locale":"en_US","og_type":"article","og_title":"\u00bfQu\u00e9 hace un community manager? | Perfiles profesionales en TI","og_description":"\u2713 Responsabilidades \u2713 Formaci\u00f3n \u2713 Habilidades \u2713 Tarifa promedio $31\/hr \u2794 \u00a1Aprende m\u00e1s acerca del rol del community manager!","og_url":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/","og_site_name":"Freelancer Blog","article_publisher":"https:\/\/www.facebook.com\/freelancermapInternational\/","article_published_time":"2023-02-11T08:00:00+00:00","article_modified_time":"2023-06-07T07:10:10+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/01\/papel-de-community-manager.png","type":"image\/png"}],"author":"Yker Valerio","twitter_card":"summary_large_image","twitter_creator":"@freelancer_INT","twitter_site":"@freelancer_INT","twitter_misc":{"Written by":"Yker Valerio","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#article","isPartOf":{"@id":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/"},"author":{"name":"Yker Valerio","@id":"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/34a320a5bca08abdbf5be7ceb445f1fb"},"headline":"\u00bfQu\u00e9 hace un community manager?","datePublished":"2023-02-11T08:00:00+00:00","dateModified":"2023-06-07T07:10:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/"},"wordCount":1032,"commentCount":0,"publisher":{"@id":"https:\/\/www.freelancermap.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/01\/papel-de-community-manager.png","keywords":["Perfiles profesionales","Puesto de trabajo"],"articleSection":["Marketing &amp; Ventas","Trabajo &amp; Carrera"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/","url":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/","name":"\u00bfQu\u00e9 hace un community manager? | Perfiles profesionales en TI","isPartOf":{"@id":"https:\/\/www.freelancermap.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#primaryimage"},"image":{"@id":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/01\/papel-de-community-manager.png","datePublished":"2023-02-11T08:00:00+00:00","dateModified":"2023-06-07T07:10:10+00:00","description":"\u2713 Responsabilidades \u2713 Formaci\u00f3n \u2713 Habilidades \u2713 Tarifa promedio $31\/hr \u2794 \u00a1Aprende m\u00e1s acerca del rol del community manager!","breadcrumb":{"@id":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#primaryimage","url":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/01\/papel-de-community-manager.png","contentUrl":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/01\/papel-de-community-manager.png","width":1200,"height":628,"caption":"El papel del community manager"},{"@type":"BreadcrumbList","@id":"https:\/\/www.freelancermap.com\/blog\/es\/que-hace-community-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freelancermap.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 hace un community manager?"}]},{"@type":"WebSite","@id":"https:\/\/www.freelancermap.com\/blog\/#website","url":"https:\/\/www.freelancermap.com\/blog\/","name":"Freelancer Blog","description":"Tips &amp; Practical Advice for Freelancers and IT professionals","publisher":{"@id":"https:\/\/www.freelancermap.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freelancermap.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.freelancermap.com\/blog\/#organization","name":"freelancermap.com","url":"https:\/\/www.freelancermap.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.freelancermap.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2025\/02\/freelancermap-black-logo@4x.png","contentUrl":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2025\/02\/freelancermap-black-logo@4x.png","width":1044,"height":145,"caption":"freelancermap.com"},"image":{"@id":"https:\/\/www.freelancermap.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelancermapInternational\/","https:\/\/x.com\/freelancer_INT","https:\/\/www.linkedin.com\/company\/freelancermap-gmbh\/","https:\/\/www.instagram.com\/freelancermap_int\/"]},{"@type":"Person","@id":"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/34a320a5bca08abdbf5be7ceb445f1fb","name":"Yker Valerio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b45091d38d64ce673c6d27515c504158?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b45091d38d64ce673c6d27515c504158?s=96&d=mm&r=g","caption":"Yker Valerio"},"url":"https:\/\/www.freelancermap.com\/blog\/author\/yker-valerio\/"}]}},"taxonomy_info":{"category":[{"value":4017,"label":"Marketing &amp; Ventas"},{"value":3013,"label":"Trabajo &amp; Carrera"}],"post_tag":[{"value":3415,"label":"Perfiles profesionales"},{"value":3421,"label":"Puesto de trabajo"}]},"featured_image_src_large":["https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/01\/papel-de-community-manager-1024x536.png",720,377,true],"author_info":{"display_name":"Yker Valerio","author_link":"https:\/\/www.freelancermap.com\/blog\/author\/yker-valerio\/"},"comment_info":0,"category_info":[{"term_id":4017,"name":"Marketing &amp; Ventas","slug":"marketing-ventas","term_group":0,"term_taxonomy_id":4017,"taxonomy":"category","description":"","parent":3013,"count":13,"filter":"raw","cat_ID":4017,"category_count":13,"category_description":"","cat_name":"Marketing &amp; Ventas","category_nicename":"marketing-ventas","category_parent":3013},{"term_id":3013,"name":"Trabajo &amp; Carrera","slug":"carrera","term_group":0,"term_taxonomy_id":3013,"taxonomy":"category","description":"","parent":0,"count":218,"filter":"raw","cat_ID":3013,"category_count":218,"category_description":"","cat_name":"Trabajo &amp; Carrera","category_nicename":"carrera","category_parent":0}],"tag_info":[{"term_id":3415,"name":"Perfiles profesionales","slug":"perfiles-profesionales","term_group":0,"term_taxonomy_id":3415,"taxonomy":"post_tag","description":"","parent":0,"count":198,"filter":"raw"},{"term_id":3421,"name":"Puesto de trabajo","slug":"puestos-trabajo","term_group":0,"term_taxonomy_id":3421,"taxonomy":"post_tag","description":"","parent":0,"count":198,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/posts\/30713"}],"collection":[{"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/comments?post=30713"}],"version-history":[{"count":5,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/posts\/30713\/revisions"}],"predecessor-version":[{"id":39050,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/posts\/30713\/revisions\/39050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/media\/30719"}],"wp:attachment":[{"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/media?parent=30713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/categories?post=30713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/tags?post=30713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}