{"id":30871,"date":"2023-03-10T14:08:00","date_gmt":"2023-03-10T13:08:00","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/?p=30871"},"modified":"2023-05-15T11:33:42","modified_gmt":"2023-05-15T09:33:42","slug":"que-faz-especialista-em-seo","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/pt\/que-faz-especialista-em-seo\/","title":{"rendered":"O que faz um especialista em SEO?"},"content":{"rendered":"\n<p><strong>O especialista em SEO \u00e9 respons\u00e1vel por melhorar a visibilidade de p\u00e1ginas nos mecanismos de busca. A seguir explicamos tudo o que voc\u00ea precisa saber sobre esta carreira.<\/strong><\/p>\n\n\n<div class=\"mks_col \">\n<div class=\"mks_one_third \"><div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#1c1d1f;border-radius:3px;\"><div class=\"su-box-title\" style=\"background-color:#4f5052;color:#FFFFFF;border-top-left-radius:1px;border-top-right-radius:1px\">Resumo do artigo<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:1px;border-bottom-right-radius:1px\"><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#Intro\">Perfil profissional<\/a><\/span><br \/><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#Funcoes\">Fun\u00e7\u00f5es<\/a><\/span><br \/><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#Skills\">Habilidades<\/a><\/span><br \/><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#Formacao\">Forma\u00e7\u00e3o<\/a><\/span><br \/><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"#Salario\">Sal\u00e1rio<\/a><\/span><\/div><\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Intro\">Perfil profissional<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"960\" height=\"720\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-perfil.png\" alt=\"Perfil profissional de um especialista em SEO: fun\u00e7\u00f5es, skills, forma\u00e7\u00e3o e sal\u00e1rio. \" class=\"wp-image-30876 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-perfil.png 960w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-perfil-300x225.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-perfil-768x576.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-perfil-720x540.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-perfil-580x435.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-perfil-320x240.png 320w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/720;\" \/><figcaption class=\"wp-element-caption\"> Perfil profissional de um especialista em SEO: fun\u00e7\u00f5es, skills, forma\u00e7\u00e3o e sal\u00e1rio. <\/figcaption><\/figure>\n\n\n\n<p><strong>SEO<\/strong>, ou <strong>Search Engine Optimization<\/strong>, \u00e9 uma sigla em ingl\u00eas que se refere a <strong>otimiza\u00e7\u00e3o de conte\u00fados online para os mecanismos de busca<\/strong>. Em outras palavras, trata-se de uma pr\u00e1tica que procura posicionar p\u00e1ginas da web entre as primeiras posi\u00e7\u00f5es dos principais mecanismos de busca, como Google e Bing.<\/p>\n\n\n\n<p>Nesse sentido, o especialista em SEO trabalha para <strong>melhorar o desempenho de sites com base em um p\u00fablico espec\u00edfico<\/strong> que busca determinado tipo de informa\u00e7\u00e3o na Internet. Seu trabalho exige a combina\u00e7\u00e3o de estrat\u00e9gias e t\u00e1ticas a n\u00edvel t\u00e9cnico e de conte\u00fado.<\/p>\n\n\n\n<p>Ou seja, os especialistas em SEO devem ter um profundo conhecimento de como funcionam os mecanismos de busca, bem como das necessidades dos usu\u00e1rios que realizam buscas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Funcoes\">Fun\u00e7\u00f5es<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"960\" height=\"720\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-funcoes.png\" alt=\"Fun\u00e7\u00f5es de um especialista em SEO.\" class=\"wp-image-30877 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-funcoes.png 960w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-funcoes-300x225.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-funcoes-768x576.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-funcoes-720x540.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-funcoes-580x435.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-funcoes-320x240.png 320w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/720;\" \/><figcaption class=\"wp-element-caption\">Fun\u00e7\u00f5es de um especialista em SEO.<\/figcaption><\/figure>\n\n\n\n<p>O especialista em SEO \u00e9 respons\u00e1vel por <strong>melhorar o desempenho de sites nos principais mecanismos de busca<\/strong>. Para isso, este profissional pode atuar com uma abrang\u00eancia geral, em todos os aspectos de SEO, ou ser especializado em uma de suas \u00e1reas espec\u00edficas.<\/p>\n\n\n\n<p>Atualmente, o SEO tornou-se uma disciplina complexa e por isso existem especialistas em ramos espec\u00edficos, como <strong>otimiza\u00e7\u00e3o on-page<\/strong>, <strong>conte\u00fado SEO<\/strong>, <strong>constru\u00e7\u00e3o de links<\/strong> (link building), <strong>SEO t\u00e9cnico<\/strong> e <strong>an\u00e1lise web<\/strong>.<\/p>\n\n\n\n<p>Para sites menores, os especialistas em SEO podem cobrir diversas fun\u00e7\u00f5es. No entanto, se o nicho de mercado for muito competitivo, \u00e9 necess\u00e1rio contar com especialistas em cada \u00e1rea de SEO.<\/p>\n\n\n\n<p><strong>O que faz um especialista em SEO?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise do cliente, concorr\u00eancia e mercado<\/li>\n\n\n\n<li>Pesquisa de palavras-chave<\/li>\n\n\n\n<li>An\u00e1lise do p\u00fablico-alvo e planejamento de estrat\u00e9gias para atender \u00e0s suas necessidades<\/li>\n\n\n\n<li>Identifica\u00e7\u00e3o dos tipos de conte\u00fado mais adequados para cada inten\u00e7\u00e3o de pesquisa<\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o on-page, incluindo t\u00edtulos, meta tags, descri\u00e7\u00f5es e outros elementos<\/li>\n\n\n\n<li>Cria\u00e7\u00e3o t\u00e1ticas para melhorar as convers\u00f5es com base no tr\u00e1fego org\u00e2nico<\/li>\n\n\n\n<li>Realiza\u00e7\u00e3o de atividades de otimiza\u00e7\u00e3o off-page, como campanhas para links de sites respeit\u00e1veis<\/li>\n\n\n\n<li>Desenvolvimento de conte\u00fado adequado tanto para o p\u00fablico quanto para os mecanismos de pesquisa<\/li>\n\n\n\n<li>Monitoramento dos resultados da estrat\u00e9gia de SEO e altera\u00e7\u00f5es necess\u00e1rias para melhorar o desempenho<\/li>\n<\/ul>\n\n\n<p style=\"background-color:#21cda4;color:#ffffff;font-size:18px\" class=\"has-text-color has-background has-text-align-center\">Precisa de um especialista em SEO, sem comiss\u00f5es? <br \/>&gt;&gt; <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.freelancermap.com\/freelancers-directory.html?newQuery=seo&amp;continents=&amp;countries=&amp;states=&amp;city=&amp;radius=&amp;query=&amp;excludeDachRegion=0&amp;sort=1&amp;utm_source=blog&amp;utm_medium=career-PT\">Perfis de especialista em SEO<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Skills\">Habilidades<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"960\" height=\"720\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-skills.png\" alt=\"Skills de um especialista em SEO. \" class=\"wp-image-30878 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-skills.png 960w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-skills-300x225.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-skills-768x576.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-skills-720x540.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-skills-580x435.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2022\/03\/especialista-em-SEO-skills-320x240.png 320w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/720;\" \/><figcaption class=\"wp-element-caption\">Skills de um especialista em SEO. <\/figcaption><\/figure>\n\n\n\n<p>Os especialistas em SEO devem conhecer muito bem os mecanismos de busca e os usu\u00e1rios que realizam as buscas. Al\u00e9m disso, estes profissionais tamb\u00e9m devem saber <strong>usar diferentes ferramentas e t\u00e9cnicas para melhorar a visibilidade de p\u00e1ginas e sites<\/strong>.<\/p>\n\n\n\n<p>Em outras palavras, o SEO pode ser dividido em tr\u00eas campos principais: <strong>otimiza\u00e7\u00e3o de conte\u00fado<\/strong>, <strong>otimiza\u00e7\u00e3o de arquitetura da web<\/strong> e <strong>constru\u00e7\u00e3o de links<\/strong>. Cada um destes tr\u00eas campos de SEO exige o manuseio de centenas de vari\u00e1veis. Por esse motivo, os especialistas em SEO geralmente trabalham em equipes.<\/p>\n\n\n\n<p>Outros requisitos importantes tamb\u00e9m incluem o conhecimento de pol\u00edticas e protocolos referentes aos principais motores de busca, bem como as boas pr\u00e1ticas a seguir e os principais indicadores.<\/p>\n\n\n\n<p><strong>O que \u00e9 preciso para ser um especialista em SEO?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compreens\u00e3o das regras, pol\u00edticas e boas pr\u00e1ticas dos principais buscadores<\/li>\n\n\n\n<li>Princ\u00edpios e boas pr\u00e1ticas de otimiza\u00e7\u00e3o de conte\u00fado e arquitetura web<\/li>\n\n\n\n<li>Gerenciamento de conte\u00fado mais adequado para cada inten\u00e7\u00e3o de busca<\/li>\n\n\n\n<li>T\u00e9cnicas leg\u00edtimas de constru\u00e7\u00e3o de links<\/li>\n\n\n\n<li>Compreens\u00e3o das vari\u00e1veis \u200b\u200bque afetam tr\u00e1fego org\u00e2nico e convers\u00f5es<\/li>\n\n\n\n<li>Conhecimento dos aspectos t\u00e9cnicos do desenvolvimento web em SEO<\/li>\n\n\n\n<li>Capacidade de trabalhar em colabora\u00e7\u00e3o com equipes de design, desenvolvimento e conte\u00fado<\/li>\n<\/ul>\n\n\n<p style=\"background-color:#21cda4;color:#ffffff;font-size:18px\" class=\"has-text-color has-background has-text-align-center\">\u00c0 procura de um novo projeto ou trabalho? <br \/>&gt;&gt;<a rel=\"noreferrer noopener\" aria-label=\" Perfiles (opens in a new tab)\" href=\"https:\/\/www.freelancermap.com\/it-projects.html?newQuery=seo&amp;continents=&amp;countries=&amp;states=&amp;city=&amp;radius=&amp;query=&amp;excludeDachProjects=0&amp;sort=1&amp;utm_source=blog&amp;utm_medium=career-PT\"> Projetos para especialistas em SEO<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Formacao\">Forma\u00e7\u00e3o<\/h2>\n\n\n\n<p>Embora a forma\u00e7\u00e3o superior n\u00e3o seja obrigat\u00f3ria para se tornar um especialista em SEO, a maioria das empresas procuram por profissionais com diploma em <strong>Engenharia de Computa\u00e7\u00e3o<\/strong>, <strong>Sistemas<\/strong>, <strong>Marketing<\/strong>, <strong>Publicidade e Propaganda<\/strong>, ou em outras \u00e1reas relevantes.<\/p>\n\n\n\n<p>Certifica\u00e7\u00f5es e treinamentos espec\u00edficos tamb\u00e9m s\u00e3o um diferencial no curr\u00edculo. Algumas das op\u00e7\u00f5es mais indicadas s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/skillshop.exceedlms.com\/student\/catalog\/list?category_ids=407-google-ads\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google AdWords<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ahrefs.com\/pt\/academy\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Ahrefs Academy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.udemy.com\/course\/curso-de-seo-completo-do-basico-ao-avancado\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Curso de SEO Completo &#8211; Do b\u00e1sico ao avan\u00e7ado<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Salario\">Sal\u00e1rio<\/h2>\n\n\n\n<p>O <strong>sal\u00e1rio dos especialistas em SEO <\/strong>pode variar dependendo de uma s\u00e9rie de fatores, como \u00e1rea de atua\u00e7\u00e3o, tipo e tamanho da empresa, n\u00edvel de experi\u00eancia e localiza\u00e7\u00e3o.<\/p>\n\n\n\n<p>Nos Estados Unidos, por exemplo, profissionais da \u00e1rea t\u00eam uma renda m\u00e9dia de cerca de <strong>$ 50.000 \/ ano<\/strong>. Profissionais em atua\u00e7\u00e3o no mercado brasileiro recebem cerca de <strong>R$ 30.000 \/ ano<\/strong>. J\u00e1 em Portugal, a carreira pode render em m\u00e9dia <strong>\u20ac 20.000 \/ ano<\/strong>.<\/p>\n\n\n\n<p><strong>Qual ganha um especialista em SEO?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Estados Unidos<\/td><td>$ 50.000 \/ ano<\/td><\/tr><tr><td>Portugal<\/td><td>\u20ac 20.000 \/ ano<\/td><\/tr><tr><td>Brasil<\/td><td>R$ 30.000 \/ ano<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Quando ganha um especialista em SEO freelancer?<\/strong><\/p>\n\n\n\n<!--\n    Use the <style> below to style the box.\n\n    This <style> should ideally be placed inside <head><\/head>.\n      If that is not possible, keep it above the box itself.\n\n    If you use the box inside a container, that already limits the width,\n      set \"width: 100%\" inside #fm-hourly-rate-box.\n      This is necessary, if you like the box to be responsive.\n-->\n<style>\n    #fm-hourly-rate-box {\n        margin: auto;\n        width: 100%;\n        padding: 24px;\n        background: white;\n        border-radius: 10px;\n        box-shadow: 2px 4px 20px 0 rgb(90 90 90 \/ 16%);\n        text-align: center;\n        line-hight: 1.5\n    }\n\t   \n\t#fm-hourly-rate-box .fm-hourly-rate-rate {\n        font-size: 30px;\n        font-weight: bold;\n    }\n\n\n    #fm-hourly-rate-box .fm-hourly-rate-explain {\n\t\tmargin: 30px 0 0 0;\n}\n\n    #fm-hourly-rate-box .fm-hourly-rate-percentiles-text {\n\t\tmargin: 0;\n    }\n\t\n    #fm-hourly-rate-box .fm-daily-rate-rate {\n        font-size: 30px;\n        font-weight: bold;\n    }\n \n\n    #fm-hourly-rate-box .fm-date {\n\t    font-size: 12px;\n\t\tpadding-top: 25px;\n        \n    }\n\n<\/style>\n\n<div id=\"fm-hourly-rate-box\">\n\n    <p class=\"fm-hourly-rate-explain\"><b>especialista em SEO<\/b> no <a href=\"\/freelancers-directory.html\">freelancermap<\/a> cobram em m\u00e9dia:<\/p>\n\t\n\t<div class=\"fm-hourly-rate-rate\">\n        $<span id=\"fm-hourly-rate-number\"><\/span>\/hora\n    <\/div>\n\n<p class=\"fm-hourly-rate-percentiles-text\">As tarifas neste campo variam entre <b>$<span id=\"fm-hourly-rate-percentile25\">33<\/span> e $<span id=\"fm-hourly-rate-percentile75\">106<\/span>\/hora<\/b> para a maioria dos freelancers.<\/p>\n\n<p class=\"fm-hourly-rate-explain\">A <b>tarifa di\u00e1ria para um especialista em SEO<\/b> (8 horas de trabalho) fica em torno de:<\/p>\n\n\t<div class=\"fm-daily-rate-rate\">\n            $<span id=\"fm-daily-rate-number\"><\/span>\/dia\n    <\/div>\n    \n    <div class=\"fm-date\">\n        Atualizado em <span id=\"fm-date-date\"><\/span> \n    <\/div>\n<\/div>\n\n\n\n\n<!--\n    This <script> loads the hourly-rate, daily-rate and date from the server when the page is loaded.\n     It must be placed below the box, ideally at the end of the page (e.g. footer).\n     \n    The server will respond with a formatted number, rounded to full euros.\n-->\n<script>\n    (function(){\n        \/\/ change this\n        const searchPhrase = 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class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Outros perfis profissionais em marketing e vendas<\/h2>\n\n\n\n\n<ul class=\"su-posts su-posts-list-loop \">\n\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-34775\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/www.freelancermap.com\/blog\/pt\/que-faz-redator-tecnico\/\">O que faz um redator t\u00e9cnico?<\/a>\n\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-30770\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/www.freelancermap.com\/blog\/pt\/que-faz-blogueiro\/\">O que faz um blogueiro?<\/a>\n\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-29391\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/www.freelancermap.com\/blog\/pt\/que-faz-consultor-vendas\/\">O que faz um consultor de vendas?<\/a>\n\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-29310\" class=\"su-post \">\n\t\t\t\t<a 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