{"id":34806,"date":"2022-10-06T08:00:00","date_gmt":"2022-10-06T06:00:00","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/?p=34806"},"modified":"2025-05-02T12:36:39","modified_gmt":"2025-05-02T10:36:39","slug":"what-does-an-sdr-do","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/what-does-an-sdr-do\/","title":{"rendered":"What Does An SDR (Sales) Do?"},"content":{"rendered":"\n

An SDR, or Sales Development Representative, is a professional whose role is exclusively sales prospecting. These representatives focus on generating new leads for their companies or clients and are in charge of pushing them down the sales funnel. What does an SDR do?<\/strong><\/p>\n\n\n

\n
Role overview<\/div>
Job Profile<\/a><\/span>
\nResponsibilities<\/a><\/span>
\nSkills<\/a><\/span>
\nBackground<\/a><\/span>
\nSalary<\/a><\/span>
\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n

What is SDR in sales?<\/h2>\n\n\n\n

As mentioned above, SDR<\/strong> stands for Sales Development Representative. <\/strong>This job position is part of the sales team of a company and is usually the first point of contact<\/strong> that a potential client has with a company.<\/p>\n\n\n\n

An SDR works to prospect, move and qualify new leads through the sales pipeline<\/strong> and then is in charge of delivering said leads to professionals who are in charge of closing sales.<\/p>\n\n\n\n

\"Role
Role Overview – SDR<\/figcaption><\/figure>\n\n\n\n

SDRs possess a good understanding of the industry they\u2019re in<\/strong> as well as the sales process as a whole. Companies that have an SDR team are sure to get qualifying leads and hit their goals on time.<\/p>\n\n\n\n

The SDR\u2019s success is measured by the number of sales qualified leads (SQL) they generate. So that is their Key Performance Indicator (KPI).<\/p>\n\n\n\n

What are the top KPIs in Recruiting? > Recruiting KPIs and Examples<\/a><\/p>\n\n\n\n

SDR Responsibilities<\/h2>\n\n\n\n

A Sales Development Representative<\/strong> is responsible for qualifying leads from marketing campaigns<\/strong> as potential sales opportunities. They develop strategies for <\/strong>this by initiating contact with potential customers <\/strong>(inbound sales prospecting), or responding to inquiries (outbound sales prospecting).<\/p>\n\n\n\n

For this purpose, they mainly use 3 channels: social networks, email (cold-emails) and phone (cold-calling). <\/p>\n\n\n\n

SDRs create relationships with customers <\/strong>by identifying their needs, qualifying their interests to drive sales, and then proposing relevant products and services. In doing so, they create long-term relationships with interested parties.<\/strong><\/p>\n\n\n\n

They listen to prospect\u2019s needs <\/strong>and educate them<\/strong> on how their product or service could help them with their goals and business.<\/p>\n\n\n\n

\"Responsibilities
Responsibilities Of An SDR<\/figcaption><\/figure>\n\n\n\n

These professional representatives connect these customers to sales representatives<\/strong> and are in charge of arranging meetings<\/strong>, either in person or virtually.<\/p>\n\n\n\n

SDRs report their sales results to managers in charge and regularly follow-up via calls or emails to ensure their satisfaction.<\/p>\n\n\n\n

What are the responsibilities of an SDR?<\/strong><\/p>\n\n\n\n