{"id":3989,"date":"2019-08-30T00:00:00","date_gmt":"2019-08-30T00:00:00","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/8-ways-to-convince-clients-they-should-outsource\/"},"modified":"2025-03-25T12:19:34","modified_gmt":"2025-03-25T11:19:34","slug":"8-ways-to-convince-clients-they-should-outsource","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/8-ways-to-convince-clients-they-should-outsource\/","title":{"rendered":"8 Ways to Convince Clients They Should Outsource"},"content":{"rendered":"\n<p><strong>Outsourcing is something a lot of big companies do today. It can help businesses grow in many ways: finding experts that they don\u2019t have readily available in-house, saving time and money and helping get new points of view and fresh ideas from outside.<\/strong><\/p>\n\n\n\n<p>The <strong>benefits of outsourcing<\/strong> can be huge, but for a lot of companies, it\u2019s also a big step to take, especially if they\u2019re not used to relying on an external workforce.<\/p>\n\n\n\n<p>Your job as a freelancer is to tell them why you are the one who can take some of the load off their shoulders.<\/p>\n\n\n\n<p><strong>Outsourcing to freelancers<\/strong> is advantageous to many businesses because:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It\u2019s more <strong>cost effective<\/strong> than hiring a full-time staff member<\/li>\n\n\n\n<li>They <strong>don\u2019t need to invest in training<\/strong> for a current employee<\/li>\n\n\n\n<li>The responsibility for tax and employee benefits etc falls on the freelancer, not the employer<\/li>\n\n\n\n<li>They will be <strong>hiring an expert<\/strong> in that field<\/li>\n<\/ul>\n\n\n\n<p>More and more businesses are finding freelancers to outsource their work to these days, and as a freelancer, you need to be the one convincing your clients to outsource to <em>you.<\/em><\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#b1c3b7\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-background\" style=\"background-color:#b1c3b7;font-size:18px\">Join our freelancer community today! <br>Create your profile in just 2 minutes and start attracting new clients.<\/p>\n\n\n<div class=\"su-button-center\"><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-convince-outsourcing\" class=\"su-button su-button-style-default\" style=\"color:#222222;background-color:#FCF2DB;border-color:#cac2b0;border-radius:20px\" target=\"_self\"><span style=\"color:#222222;padding:0px 20px;font-size:16px;line-height:32px;border-color:#fdf6e6;border-radius:20px;text-shadow:none\"> <strong>Sign up for free<\/strong><\/span><\/a><\/div><\/br><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tips to convince your clients to outsource and hire you as a freelancer<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong><a href=\"#ShowKnowledge\">1) Show them you know their business<\/a><\/strong><\/td><\/tr><tr><td><strong><a href=\"#Benefits\">2) Describe the benefits from your services<\/a><\/strong><\/td><\/tr><tr><td><strong><a href=\"#Samples\">3) Give them samples<\/a><\/strong><\/td><\/tr><tr><td><strong><a href=\"#Professionalism\">4) Show your professionalism<\/a><\/strong><\/td><\/tr><tr><td><strong><a href=\"#Norisk\">5) Minimize the risk<\/a><\/strong><\/td><\/tr><tr><td><strong><a href=\"#Short\">6) Keep it short<\/a><\/strong><\/td><\/tr><tr><td><strong><a href=\"#Budget\">7) Address Their Budget Worries<\/a><\/strong><\/td><\/tr><tr><td><strong><a href=\"#Deadlines\">8) Meet Your Deadlines <\/a><\/strong><\/td><\/tr><tr><td><strong><a href=\"#Template\">PLUS: E-Mail template samples<\/a><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ShowKnowledge\"><strong>1) Show them you know their business<\/strong><\/h3>\n\n\n\n<p>First, never forget the personal touch. Your clients will appreciate working with someone who is an expert in their field, and who has done the background research necessary to really elevate their business.<\/p>\n\n\n\n<p>Research a lot and find out how your client\u2019s business ticks \u2013 what is their philosophy and their aims?&nbsp;<\/p>\n\n\n\n<p>Think about how you can help them <strong>achieve their goals <\/strong>and maybe look at possible aspects in your field that they are doing wrong.&nbsp;<\/p>\n\n\n\n<p>If you are an expert on, say, <a href=\"https:\/\/www.freelancermap.com\/it-projects\/web-design-207\" target=\"_blank\" rel=\"noreferrer noopener\">Web Design Projects<\/a>, don\u2019t be afraid to tell the clients straight to the face where you think their website is not working well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Benefits\"><strong>2) Spell out how they are going to benefit from your services<\/strong><\/h3>\n\n\n\n<p>Once you have identified the inner workings of your potential client, you need to tell him how exactly your work will be beneficial. Offer concrete measures that will give them quantifiable results, for example:&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#41c0eb;font-size:18px\"><strong><em>\u201cDoing X and Y, will optimize your site and bump up your results in Google Search.\u201d<\/em><\/strong><\/p>\n\n\n\n<p>Most businesses will already know why they need to <strong>outsource work to freelancers<\/strong>, but you can go one step further and offer solutions to problems they hadn\u2019t even realised need addressing. If you can convince a company that a short-term investment in your services is going to be profitable for them in the long term, few clients will refuse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Samples\"><strong>3) Give them samples<\/strong><\/h3>\n\n\n\n<p>One of the best ways of convincing a client of your expertise is to <em>show <\/em>them.This is a universal marketing strategy and, as such, can be applied to freelancing as well. Giving the client one example of your work can be more powerful than 10 paragraphs of you saying how good you are. In that case, actions really do speak louder than words.<\/p>\n\n\n\n<p>As a freelancer, having a <strong><a href=\"https:\/\/www.freelancermap.com\/freelancer-tips\/10788-creating-a-visual-portfolio-4-tips-on-getting-it-just-right\" target=\"_blank\" rel=\"noreferrer noopener\">strong portfolio<\/a><\/strong> with examples of your previous work (preferably in the niche of the business you are targeting) is one of your most essential tools when finding new clients to outsource their work to you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Professionalism\"><strong>4) Show them you\u2019re professional<\/strong><\/h3>\n\n\n\n<p>It is important to <strong>convince clients<\/strong> &#8211; especially ones who have never dealt with freelancers before &#8211; that you are going to do your job professionally. Professionalism should show in every aspect of your work: how you contact them, the way you address them, how your social media presence looks, etc.<\/p>\n\n\n\n<p>If you have references or <a href=\"https:\/\/www.freelancermap.com\/blog\/client-testimonials-recommendations-for-freelancers\/\" target=\"_blank\" rel=\"noreferrer noopener\">testimonials<\/a>, this is a great bonus as well. Hearing from other satisfied customers is often the best way to let potential ones know that you are trustworthy. Don\u00b4t fall into common <a href=\"http:\/\/www.freelancermap.com\/freelancer-tips\/10654-the-5-most-common-outsourcing-mistakes\" target=\"_blank\" rel=\"noreferrer noopener\">outsourcing mistakes<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"NoRisk\"><strong>5) Reduce the risk factor<\/strong><\/h3>\n\n\n\n<p>Clients who have not worked with freelancers before are going to be worried most about the <strong>risks that come with working with outside sources<\/strong>, which can include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paying too much<\/strong> for a low quality of work<\/li>\n\n\n\n<li>Paying a freelance and <strong>never receiving any work<\/strong><\/li>\n\n\n\n<li><strong>Poor communication<\/strong><\/li>\n\n\n\n<li><strong>Missed deadlines<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Really, the list is endless &#8211; but your main priority is to show that those risks aren\u2019t relevant when working with <em>you.<\/em><\/p>\n\n\n\n<p>The best way to do this is by replying to a job advertisement with a direct response that is individual to that client (no copied and pasted blanket responses), with links to testimonials and to your portfolio.<\/p>\n\n\n\n<p>Keep your entire business relationship professional, from agreeing to a contract if that makes the client more comfortable, to agreeing a proper payment transaction process before you begin any work.<\/p>\n\n\n\n<p>Eliminating all of these risks make it far more likely that a client will feel comfortable working with a freelancer for the first time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Short\"><strong>6) Keep it short and sweet<\/strong><\/h3>\n\n\n\n<p>Although the tips above might seem pretty extensive, they can be boiled down to a very short email. That should be your goal.<\/p>\n\n\n\n<p>If you want to <strong>convince a client to outsource<\/strong>, you are competing with various other distractions and things he or she has to do, not even speaking about the short attention span when it comes down to emails from strangers.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#41c0eb;font-size:18px\"><strong><em>Get to the point quickly and efficiently to increase your chances of being seen.<\/em><\/strong><\/p>\n\n\n\n<p><strong>7) Address Their Budget Worries<\/strong><\/p>\n\n\n\n<p>For a client who has never outsourced any work before, their budget is always going to be a key concern for them.<\/p>\n\n\n\n<p>It\u2019s important to be <strong>budget-sensitive<\/strong> and work with your client while not sacrificing your own rates. What\u2019s more, you should highlight the cost savings the client is making by hiring an outside freelancer as opposed to a full-time member of staff.<\/p>\n\n\n\n<p>Monitoring your competitor&#8217;s prices and market averages is also useful to ensure you are charging a fair rate to both parties involved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Deadlines\"><strong>8) Meet Your Deadlines&nbsp;<\/strong><\/h3>\n\n\n\n<p>Ideally, once you start working with a new client you want them to continue outsourcing their work to you. The best way to do this is to <strong>make their work a priority<\/strong> &#8211; these means meeting deadlines and being available to address any issues and problems, especially in the early stages of your working relationship.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"808\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-convince-clients-to-oursource-1024x808.png\" alt=\"overview about how to convince clients to outsource\" class=\"wp-image-45662 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-convince-clients-to-oursource-1024x808.png 1024w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-convince-clients-to-oursource-300x237.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-convince-clients-to-oursource-768x606.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-convince-clients-to-oursource-1536x1212.png 1536w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-convince-clients-to-oursource-720x568.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-convince-clients-to-oursource-580x458.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-convince-clients-to-oursource-320x253.png 320w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2019\/08\/how-to-convince-clients-to-oursource.png 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/808;\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Writing a Convincing Email to Persuade Your Clients To Outsource<\/strong><\/h2>\n\n\n\n<p>When you are pitching to a new client, the tone and the content of your email is an essential part of persuading your client to hire you.<\/p>\n\n\n\n<p>Here are a few tips to bare in mind when formulating your <strong>pitch to convice a client to hire you as a freelancer<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make it clear<\/strong> what your email is about, and why you are sending it (i.e. You are writing because you can save your client time, money, and energy by outsourcing an element of their business to you.)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Show why they need you.<\/strong> Highlight any problems and improvements you have found in their business and why you can help them with these &#8211; linking to past projects in your portfolio that support these claims is especially helpful here.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Think: what\u2019s stopping them? Is it that their simply uncertain about outside hires, dot they need more evidence of your skills, is their budget a main concern? <strong>Address their biggest and most likely worries<\/strong> so they don\u2019t have anything negative to come back to you with.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make your email individual<\/strong> to each client. You should introduce yourself and your skills, but most importantly, each email you send should be about<em> that client<\/em> &#8211; if an email looks to broad and doesn\u2019t directly address each client\u2019s individual problems, you won\u2019t hit them where you need to.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Template\"><strong>Convince a Client to hire you on a Freelance Basis with these E-Mail Templates<\/strong><\/h3>\n\n\n\n<p>Let\u2019s imagine that the position you\u2019re interested in is suitable for both a full-time employee and a freelancer and you\u2019re contacting a client directly.<\/p>\n\n\n\n<p>If the employer is deciding whether or not to <strong>hire a full-time worker or a freelancer<\/strong>, you should focus on the <strong>cost-saving advantage and flexibility<\/strong> &#8211; work after 9-to-5 working hours.<\/p>\n\n\n\n<p>For example, you could use the following<strong> e-mail if you were applying for a job you found online<\/strong>:&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ededed\"><em><strong>Subject: [Project title] Proposal<\/strong><\/em><br><br>Hi [Client\u2019s name],<br><br>I came across your job posting on [name of the website] for the role of a UI designer to create the front end of your website. <br><br> <em>I would absolutely love the chance to work on your website! You can check out some of my work over at [link to your portfolio].<\/em> <br><br> <em>While you might be wary of hiring a freelancer I believe this would be the perfect job for me. I\u2019ve worked with [mention clients worked for with links to their websites] on a similar redesign, what resulted in [present good results &#8211; e.g. an increase of 10% in their conversion rate].&nbsp;<\/em> <br><br> <em>One of the best reasons to hire a freelancer for this job is the overall reduced cost + the flexibility I can bring to the table since I am open to work hours past the 9-5 timeline.&nbsp;<\/em> <br><br> <em>I have a few ideas for the design of your website and would love to discuss it over a quick chat! Let me know when is the best time for you.&nbsp;<\/em> <br><br> <em>Kind regards,<\/em> <br><br> <em>[The freelancer]<\/em> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Or you could cold pitch a potential client that you could help with your services. Here&#8217;s how you could reach out:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ededed\"><strong><em>Subject: About [Problem description]<\/em><\/strong><br><br> <em>Hi [Client\u2019s name],<\/em> <br><br><em>I\u2019ve using [Client\u2019s website] for the last 6 months now and I must say I really love [describe a good functionality]. <\/em><br><em><br><\/em> <em>I just missed that I couldn\u2019t access it on my phone.<\/em> <br><br> <em>I\u2019m a freelance [app developer] specializing in the [Insert Company Industry] niche. I\u2019ve worked on [Insert number of projects] projects over the past XX years.&nbsp;<\/em> <br><br> <em>Here\u2019s why hiring a freelancer is in your best interest &#8211;&nbsp;<\/em> <br><br> <strong>\u2022<\/strong>    <em>Cost factor &#8211; I charge my clients a fixed rate for each project. This means zero overhead costs &#8211; no premiums, retainer fees, or equipment costs, and you don\u2019t have to deal with adding another physically present member to your team!<\/em><br><br>  <strong>\u2022<\/strong>   <em>Flexibility &#8211; I am open to work past the 9-5 time frame allowing me to work additional hours that lets you receive deliverables quicker.&nbsp;<\/em> <br><br> <em>I\u2019d love to set up a quick chat to discuss the project and get started on some ideas!<\/em> <br><br> <em>[The freelancer]<\/em> <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>If you don\u2019t hear back from that potential client, we recommend you to follow up in 4 &#8211; 5 business days from then.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ededed\"><strong><em>Subject: Re: [Project title] Proposal<\/em><\/strong><br><br> <em>Hello [Client\u2019s name],<\/em> <br><br> <em>Have you had the time to consider my last email? I&#8217;d still love to connect with you when you have the time! I have some great ideas for your website that I\u2019d love to discuss.&nbsp;<\/em> <br><br> <em>Would it be okay to set up a quick chat this week? <\/em> <br><br> <em>Thanks,<br><\/em> <em>[The freelancer]<\/em> <\/p>\n\n\n\n<p><em>Have you worked with clients who outsource for the first time? How did it go? Share your stories in the comment section below.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-convince-outsourcing\"><img decoding=\"async\" width=\"1024\" height=\"297\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up.png\" alt=\"Looking for freelance projects? Register for free on freelancermap and land new clients a 0% commission fees\" class=\"wp-image-42927 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up.png 1024w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-300x87.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-768x223.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-720x209.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-580x168.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-320x93.png 320w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/297;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Outsourcing is something a lot of big companies do today. It can help businesses grow in many ways: finding experts that they don\u2019t have readily available in-house, saving time and money and helping get new points of view and fresh ideas from outside.<\/p>\n","protected":false},"author":2931,"featured_media":21659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[3006],"tags":[3503,3521],"class_list":["post-3989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-dealing-clients","tag-getting-clients"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Ways to Convince Clients they should Outsource (and Hire You)<\/title>\n<meta name=\"description\" content=\"How can you convince international companies to outsource to you? We&#039;ve got 8 tips to bring in business (with simple email templates).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelancermap.com\/blog\/8-ways-to-convince-clients-they-should-outsource\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Ways to Convince Clients they should Outsource (and Hire You)\" \/>\n<meta property=\"og:description\" content=\"How can you convince international companies to outsource to you? 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