{"id":40966,"date":"2023-12-22T08:00:00","date_gmt":"2023-12-22T07:00:00","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/?p=40966"},"modified":"2024-06-25T13:26:04","modified_gmt":"2024-06-25T11:26:04","slug":"what-does-aso-specialist-do","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/what-does-aso-specialist-do\/","title":{"rendered":"What Does An ASO Specialist Do?"},"content":{"rendered":"\n

An ASO specialist is mainly responsible for maximising an organisation\u2019s app store traffic and conversion rate.<\/strong> They also manage App Store Optimization<\/strong> (ASO) projects on platforms like the Apple App Store and Google Play <\/strong>and are in charge of taking care of a company\u2019s overall ASO strategy. What does an ASO specialist do?<\/p>\n\n\n

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Role overview<\/div>
\nIntroduction<\/a><\/span>
\nResponsibilities<\/a><\/span>
\nSkills<\/a><\/span>
\nBackground<\/a><\/span>
\nSalary<\/a><\/span><\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n

What is App Store Optimization (ASO)?<\/h2>\n\n\n\n

App Store Optimization, also sometimes referred to as App Store SEO, App Search Optimization, and ASO marketing,<\/strong> is fundamentally the process of improving an app\u2019s visibility in store and optimising it\u2019s conversion rate. <\/strong><\/p>\n\n\n

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\"role<\/figure><\/div>\n\n\n

Apps in stores like the Apple App Store and Google Play Store<\/strong> are ranked based on factors such as:<\/p>\n\n\n\n