{"id":47964,"date":"2026-03-16T10:24:31","date_gmt":"2026-03-16T09:24:31","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/?p=47964"},"modified":"2026-03-16T10:24:32","modified_gmt":"2026-03-16T09:24:32","slug":"podcast-episode-24-ray-culver","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/podcast-episode-24-ray-culver\/","title":{"rendered":"Why Hiring is Changing &#8211; Episode 24 with Ray Culver"},"content":{"rendered":"\n<p>For decades, companies relied on a simple model to access talent: hire employees and build internal teams.<\/p>\n\n\n\n<p>But today\u2019s talent markets are changing.<\/p>\n\n\n\n<p>Workforce strategist <strong>Ray Culver<\/strong> shares why more companies are beginning to rethink how they build teams and why <strong>freelancers and independent experts<\/strong> are becoming an increasingly important part of the equation.<\/p>\n\n\n\n<p>The shift is not just about filling gaps.<\/p>\n\n\n\n<p>It\u2019s about <strong>accessing talent in new ways, <\/strong>combining employees, freelancers, contractors and even AI to build more flexible and effective teams.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-8e81405bbebaef69d0e1b7412b7f8ac9\" style=\"color:#ffffff;background-color:#49376f\"><strong>Build your Freelance Network<\/strong><br><strong><br><\/strong>Companies that work with freelancers gain <strong>speed, flexibility, and specialised expertise<\/strong> without increasing permanent headcount. Whether you&#8217;re launching a new project or scaling your team, working with independent experts can help you move faster.<br><br><a href=\"https:\/\/www.freelancermap.com\/freelancers-directory.html\"><strong>\ud83d\udc49 Browse 70,000+ freelancers on freelancermap<\/strong><br><\/a><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-podcast-ray-culver\"><strong>\ud83d\udc49 Sign up and post a project to start receiving proposals<\/strong><br><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The freelance economy is growing because <strong>workers themselves are choosing independence.<\/strong><\/li>\n\n\n\n<li>Companies refusing to adapt are <strong>blocking an entire pipeline of skilled professionals.<\/strong><\/li>\n\n\n\n<li><strong>Education is the biggest missing piece<\/strong>\u2014many leaders simply don\u2019t understand how freelance collaboration works.<\/li>\n\n\n\n<li><strong>Success stories drive adoption.<\/strong> One successful project can change how an entire organization views freelancers.<\/li>\n\n\n\n<li>The winning organizations will build <strong>blended workforces combining employees, freelancers, contractors, and AI.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#f5f5f5\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: \ud83d\udd11 How Contingent Workforce Changes The Market | The Independent Workforce | Ray Culver\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/06rsPc7ZWHoT5kNz5Pd8GA\/video?utm_source=oembed\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>Enjoyed this episode?<br><\/strong>Subscribe now on <a href=\"https:\/\/www.youtube.com\/@freelancermapinternational6860\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, <a href=\"https:\/\/creators.spotify.com\/pod\/profile\/freelancermap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a> or <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-independent-workforce\/id1840173073\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcast<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/03\/The-Independent-Workforce-Podcast-TIW24-Ray-Culver.pdf\">\ud83d\udce9 Download the full transcript \ud83d\udce9<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The companies that win will embrace every talent channel <\/h2>\n\n\n\n<p>For decades, companies have operated under a simple assumption: the best way to build a team is to hire employees.<\/p>\n\n\n\n<p>But that assumption is quietly changing.<\/p>\n\n\n\n<p>In a recent conversation on <em><strong>The Independent Workforce podcast<\/strong><\/em>, Ray \u2014 a veteran of the global staffing industry \u2014 shared a simple observation that explains the <strong>shift happening in talent markets<\/strong> today.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cTalent is choosing to work this way. If companies ignore that, they\u2019re closing the door on an incredible pool of skills.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>That sentence captures one of the most important transformations happening in the labor market today.<\/p>\n\n\n\n<p>More professionals are choosing freelancing.<\/p>\n\n\n\n<p>Not because they can\u2019t find jobs \u2014 but because they <strong>prefer independence, flexibility<\/strong>, and the <strong>ability to work across multiple organizations<\/strong>.<\/p>\n\n\n\n<p>And that changes the equation for companies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The real barrier isn&#8217;t talent \u2014 it&#8217;s understanding <\/h2>\n\n\n\n<p>Interestingly, the biggest obstacle preventing companies from working with freelancers isn\u2019t the quality of the work.<\/p>\n\n\n\n<p>It\u2019s <strong>uncertainty<\/strong>.<\/p>\n\n\n\n<p>Many leaders simply don\u2019t understand how freelance collaboration works.<\/p>\n\n\n\n<p>They ask questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who owns the compliance?<\/li>\n\n\n\n<li>Where does the contract sit?<\/li>\n\n\n\n<li>How do we protect IP?<\/li>\n\n\n\n<li>Can freelancers work remotely?<\/li>\n\n\n\n<li>Should they sit on payroll?<\/li>\n<\/ul>\n\n\n\n<p>Ray explained that these concerns are natural \u2014 but solvable.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cThere are technologies, consultants, and frameworks that allow companies to engage freelancers safely. The problem isn\u2019t capability. The problem is awareness.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>In other words, the tools exist. The education hasn\u2019t caught up yet.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-1a5d60d99a2d308346d236a53174e6fe\" style=\"color:#ffffff;background-color:#49376f\"><strong>Need specialised IT talent quickly?<br><\/strong>Companies use freelancermap to connect with experienced freelance developers, consultants, and tech specialists.<br><strong><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-podcast-ray-culver\">&gt; Get started &amp; scale your team flexibly<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why progressive companies are already ahead <\/h2>\n\n\n\n<p>The companies moving fastest in this space share one thing in common.<\/p>\n\n\n\n<p>They don\u2019t treat freelancing as an exception. They treat it as <strong>a normal talent channel<\/strong>.<\/p>\n\n\n\n<p>Instead of asking: <em>\u201cShould we use freelancers?\u201d<\/em><\/p>\n\n\n\n<p>They ask: <em>\u201cWhat is the best type of talent for this problem?\u201d<\/em><\/p>\n\n\n\n<p>Sometimes the answer is a full-time employee.<\/p>\n\n\n\n<p>Sometimes it\u2019s a contractor. Sometimes it\u2019s a freelancer.<\/p>\n\n\n\n<p>And increasingly, it\u2019s a <strong>combination of all three<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cThe companies that win will embrace every talent channel \u2014 full-time employees, contingent workers, freelancers, and even AI.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>This blended model is quickly becoming the new reality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The fastest way to convince companies: small wins <\/h2>\n\n\n\n<p>Despite all the discussions around the future of work, most organizations still struggle to make the first move.<\/p>\n\n\n\n<p>Ray suggests a simple solution: <strong>start small.<\/strong><\/p>\n\n\n\n<p>Instead of redesigning your entire workforce strategy, <strong>run a pilot project<\/strong>.<\/p>\n\n\n\n<p>Choose one role where a freelancer could succeed.<\/p>\n\n\n\n<p>Test it. Measure the results. Then share that success story internally.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cSuccess is what changes hearts and minds inside companies.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>When one hiring manager sees that a freelancer solved a problem faster or brought expertise the company didn\u2019t have internally, the conversation changes.<\/p>\n\n\n\n<p>What once felt risky starts to feel obvious.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The future hiring system (that doesn\u2019t exist yet) <\/h2>\n\n\n\n<p>Ray also described a fascinating <strong>vision for the future of hiring.<\/strong><\/p>\n\n\n\n<p>Imagine a system where a hiring manager enters a project and answers a few questions.<\/p>\n\n\n\n<p>The platform then recommends:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>whether the work should be done by an employee, contractor, or freelancer<\/li>\n\n\n\n<li>where the best global talent exists for that skill<\/li>\n\n\n\n<li>how to engage them compliantly<\/li>\n<\/ul>\n\n\n\n<p>In other words: A <strong>global decision engine<\/strong> for talent.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cIf someone built that system, it would change how the world hires.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>The technology already exists.<\/p>\n\n\n\n<p>What\u2019s missing is someone connecting all the pieces together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The direction is clear<\/h2>\n\n\n\n<p>The freelance economy is not slowing down.<\/p>\n\n\n\n<p>Professionals are choosing independence.<\/p>\n\n\n\n<p>Companies are slowly adapting.<\/p>\n\n\n\n<p>And the organizations that figure it out first will gain access to something extremely valuable:<\/p>\n\n\n\n<p><strong>talent without borders.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for Success <\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start with a pilot project<\/strong>: Pick one role or project where a freelancer could add value quickly.<\/li>\n\n\n\n<li><strong>Define ownership internally<\/strong>: Assign responsibility for freelance engagement to a specific team or leader.<\/li>\n\n\n\n<li><strong>Capture success stories<\/strong>: Share internal wins to help other hiring managers understand the value.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-podcast-ray-culver\"><img decoding=\"async\" width=\"1024\" height=\"274\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1024x274.png\" alt=\"\" class=\"wp-image-47751 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1024x274.png 1024w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-300x80.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-768x206.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1536x411.png 1536w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-2048x549.png 2048w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1920x514.png 1920w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-720x193.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-580x155.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-320x86.png 320w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/274;\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For decades, companies relied on a simple model to access talent: hire employees and build internal teams. But today\u2019s talent markets are changing. Workforce strategist Ray Culver shares why more companies are beginning to rethink how they build teams and why freelancers and independent experts are becoming an increasingly important part of the equation. The [&hellip;]<\/p>\n","protected":false},"author":3155,"featured_media":47971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[3008,4189],"tags":[],"class_list":["post-47964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Talent Shift Companies Can&#039;t Ignore Anymore | TIW Podcast<\/title>\n<meta name=\"description\" content=\"Are companies missing out on talent? Discover why hiring models are changing and how companies are adapting their workforce strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-24-ray-culver\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Talent Shift Companies Can&#039;t Ignore Anymore | TIW Podcast\" \/>\n<meta property=\"og:description\" content=\"Are companies missing out on talent? Discover why hiring models are changing and how companies are adapting their workforce strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-24-ray-culver\/\" \/>\n<meta property=\"og:site_name\" content=\"Freelancer Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelancermapInternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-16T09:24:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T09:24:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/03\/youtube-ray-culver-why-hiting-is-changing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophie Z\u00f6berlein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freelancer_INT\" \/>\n<meta name=\"twitter:site\" content=\"@freelancer_INT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Z\u00f6berlein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-24-ray-culver\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-24-ray-culver\/\"},\"author\":{\"name\":\"Sophie Z\u00f6berlein\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/e4a6a1d4906b72dff0adba77979b8d3d\"},\"headline\":\"Why Hiring is Changing &#8211; Episode 24 with Ray Culver\",\"datePublished\":\"2026-03-16T09:24:31+00:00\",\"dateModified\":\"2026-03-16T09:24:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-24-ray-culver\/\"},\"wordCount\":906,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-24-ray-culver\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/03\/youtube-ray-culver-why-hiting-is-changing.png\",\"articleSection\":[\"News\",\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-24-ray-culver\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-24-ray-culver\/\",\"url\":\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-24-ray-culver\/\",\"name\":\"The Talent Shift Companies Can't Ignore Anymore | TIW Podcast\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-24-ray-culver\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-24-ray-culver\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/03\/youtube-ray-culver-why-hiting-is-changing.png\",\"datePublished\":\"2026-03-16T09:24:31+00:00\",\"dateModified\":\"2026-03-16T09:24:32+00:00\",\"description\":\"Are companies missing out on talent? 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