{"id":48239,"date":"2026-04-27T10:43:09","date_gmt":"2026-04-27T08:43:09","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/?p=48239"},"modified":"2026-06-03T10:39:48","modified_gmt":"2026-06-03T08:39:48","slug":"podcast-episode-30-una-herlihy","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/podcast-episode-30-una-herlihy\/","title":{"rendered":"How to Build High-Performing Teams Without Hiring Full-Time &#8211; Episode 30 \u00dana Herlihy"},"content":{"rendered":"\n<p>Most companies think they need more people, but in reality, they need more clarity.&nbsp;<\/p>\n\n\n\n<p>In the latest episode of The Independent Workforce Podcast, \u00dana Herlihy shares why the biggest mistake in hiring freelancers isn&#8217;t process, it&#8217;s mindset.&nbsp;<\/p>\n\n\n\n<p>From defining the real problem to integrating freelancers as true team members, this conversation breaks down what actually drives high-performing freelance engagements.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;ve ever hired &#8220;for the role&#8221; instead of the outcome, this will likely change how you think about talent.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-4741f90d6ea0eb5e635543a65d564d87\" style=\"color:#ffffff;background-color:#49376f\">Companies that work with freelancers gain <strong>speed, flexibility, and specialised expertise<\/strong> without increasing permanent headcount. Whether you&#8217;re launching a new project or scaling your team, working with independent experts can help you move faster.<br><br><a href=\"https:\/\/www.freelancermap.com\/freelancers-directory.html\"><strong>\ud83d\udc49 Browse 70,000+ freelancers on freelancermap<\/strong><br><\/a><strong><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-podcast-anna-orzechowska\">\ud83d\udc49 <\/a><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-podcast-una-herlihy\">Sign up and post a project to start receiving proposals<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you <strong>don&#8217;t know the problem<\/strong>, hiring freelancer or full-time will fail.<\/li>\n\n\n\n<li>Freelancers aren&#8217;t risky, <strong>bad hiring processes are<\/strong>. <\/li>\n\n\n\n<li>Most companies don&#8217;t need more people, they need <strong>the right expertise<\/strong>.<\/li>\n\n\n\n<li>Treat freelancers as outsiders and you&#8217;ll get <strong>average results<\/strong>.<\/li>\n\n\n\n<li>The future of work belongs to companies that <strong>master flexible talent<\/strong>. <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#f5f5f5\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: \ud83d\udcaa How to Build High-Performing Teams Without Hiring FTE | The Independent Workforce | \u00dana Herlihy\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/1wxI4BEVxIEQC9V0P5XMMR\/video?utm_source=oembed\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>Enjoyed this episode?<br><\/strong>Subscribe now on <a href=\"https:\/\/www.youtube.com\/@freelancermapinternational6860\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, <a href=\"https:\/\/creators.spotify.com\/pod\/profile\/freelancermap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a> or <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-independent-workforce\/id1840173073\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcast<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/04\/The-Independent-Workforce-Podcast-Episode-30-Una-Herlihy.pdf\">\ud83d\udce9 Download the full transcript \ud83d\udce9<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">From crisis to creation<\/h2>\n\n\n\n<p>Some businesses are planned. Others happen in a moment of chaos.<\/p>\n\n\n\n<p>\u00dana didn\u2019t sit down with a business plan to build The Indie List.<br>It started with a simple instinct during COVID:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cThere must be something I can do.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>One LinkedIn post.<br>A list of freelancers.<br>No expectations.<\/p>\n\n\n\n<p>And then momentum.<\/p>\n\n\n\n<p>What began as a small act of support turned into a growing network, then a platform, and eventually a <strong>community of 2,000+ experienced freelance marketers<\/strong>.<\/p>\n\n\n\n<p>But the real story isn\u2019t about growth.<\/p>\n\n\n\n<p>It\u2019s about <em><strong>how work itself is changing<\/strong><\/em>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The shift companies still don\u2019t fully understand<\/h2>\n\n\n\n<p>For years, freelancers were seen as a backup plan.<br>Temporary. Replaceable. Risky.<\/p>\n\n\n\n<p>That mindset still exists\u2014and Una sees it every day.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cThe biggest barrier to working with freelancers isn\u2019t process, it\u2019s mindset.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Because when you actually look closer, the logic breaks.<\/p>\n\n\n\n<p>Freelancers aren\u2019t less committed.<br>They\u2019re often more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cAs a freelancer, you are only as good as your last job.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Which means every project matters.<br>Every result matters.<br>Every relationship matters.<\/p>\n\n\n\n<p>And yet, companies still hesitate, not because of reality, but <strong>because of perception.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The real problem: companies don\u2019t know what they need<\/h2>\n\n\n\n<p>One of the most powerful parts of the conversation was this:<\/p>\n\n\n\n<p>Companies often come in saying: \u201cWe need someone for social media.\u201d<\/p>\n\n\n\n<p>But when you unpack it:<\/p>\n\n\n\n<p>They don\u2019t need social media.<br>They need strategy.<br>They need clarity.<br>They need direction.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cIf you peel it back, the problem is often something completely different.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>This is where most hiring, freelance or full-time, goes wrong. Not because of talent.<br>But because of a <strong>poorly defined problem<\/strong>.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-66d03053e6f57a7ef494c206fadb30ea\" style=\"color:#ffffff;background-color:#49376f\"><strong>Building a reliable freelance network doesn\u2019t happen overnight, but freelancermap can help!<br><\/strong><a href=\"https:\/\/www.freelancermap.com\/freelancers-directory.html?excludeDachRegion=false&amp;sort=1&amp;placeOfWorkMode=travel&amp;countries%5B%5D=2&amp;countries%5B%5D=39&amp;countries%5B%5D=46&amp;countries%5B%5D=87&amp;countries%5B%5D=147&amp;countries%5B%5D=133&amp;countries%5B%5D=52&amp;countries%5B%5D=1&amp;countries%5B%5D=120&amp;countries%5B%5D=55&amp;countries%5B%5D=56&amp;countries%5B%5D=14&amp;countries%5B%5D=60&amp;countries%5B%5D=93&amp;countries%5B%5D=12&amp;countries%5B%5D=72&amp;countries%5B%5D=8&amp;countries%5B%5D=90&amp;countries%5B%5D=94&amp;countries%5B%5D=97&amp;countries%5B%5D=106&amp;countries%5B%5D=114&amp;countries%5B%5D=115&amp;countries%5B%5D=117&amp;countries%5B%5D=15&amp;countries%5B%5D=126&amp;countries%5B%5D=192&amp;countries%5B%5D=7&amp;pagenr=1\">Connect with 110,000+ freelancers in the EU ready to help you with your projects<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Matchmaking vs. mass hiring<\/h2>\n\n\n\n<p>Most platforms optimize for volume.<br>More profiles. More options. More noise.<\/p>\n\n\n\n<p>Una\u2019s approach is the opposite.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cClients don\u2019t come to us for 20 profiles. They come for 2 or 3 that are right.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>And that changes everything.<\/p>\n\n\n\n<p>Because <strong>hiring isn\u2019t about options.<\/strong><br>It\u2019s about <em>fit<\/em>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skill fit<\/li>\n\n\n\n<li>Culture fit<\/li>\n\n\n\n<li>Attitude fit<\/li>\n<\/ul>\n\n\n\n<p>And most importantly: Can this person step in and <strong>deliver immediately<\/strong>?<\/p>\n\n\n\n<p>That\u2019s where experienced freelancers stand out. <\/p>\n\n\n\n<p>They don\u2019t need months.<br>They need clarity and then they move.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Freelancers are not external, they\u2019re extensions<\/h2>\n\n\n\n<p>One of the simplest, yet most overlooked ideas:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cTreat the freelancer as a valued member of the team.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Not an outsider.<br>Not a temporary fix.<br>Not \u201cthe person we don\u2019t invite to the meeting.\u201d<\/p>\n\n\n\n<p>Because the moment you create distance, you reduce impact.<\/p>\n\n\n\n<p>Freelancers who feel included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Take more ownership<\/li>\n\n\n\n<li>Deliver better results<\/li>\n\n\n\n<li>Stay longer<\/li>\n<\/ul>\n\n\n\n<p>Or as Una put it:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cIt\u2019s like family. Not the weird cousin at the kids\u2019 table.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The triple win model<\/h2>\n\n\n\n<p>At the core of everything is a simple principle: <strong>It has to work for both sides.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The company gets results<\/li>\n\n\n\n<li>The freelancer gets meaningful work<\/li>\n\n\n\n<li>And only then, the platform wins<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cWhen both sides win, we win.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>It sounds obvious.<br>But most systems are still built for transactions, not relationships. And that\u2019s exactly what\u2019s changing.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for Success<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Define the problem before hiring.<\/strong> Write down the outcome you want, not the role you think you need.<\/li>\n\n\n\n<li><strong>Set clear expectations<\/strong>. Agree on KPIs, deliverables, and success metrics from day one. <\/li>\n\n\n\n<li><strong>Integrate freelancers into your team<\/strong>. Include them in meetings, communication and decision-making. <\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-podcast-una-herlihy\"><img decoding=\"async\" width=\"1024\" height=\"274\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1024x274.png\" alt=\"\" class=\"wp-image-47751 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1024x274.png 1024w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-300x80.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-768x206.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1536x411.png 1536w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-2048x549.png 2048w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1920x514.png 1920w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-720x193.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-580x155.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-320x86.png 320w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; 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