{"id":48293,"date":"2026-05-11T09:56:34","date_gmt":"2026-05-11T07:56:34","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/?p=48293"},"modified":"2026-05-11T11:17:46","modified_gmt":"2026-05-11T09:17:46","slug":"podcast-episode-31-gaetan-vanreusel","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/podcast-episode-31-gaetan-vanreusel\/","title":{"rendered":"Why Companies Hire Freelancers The Wrong Way &#8211; Episode 31 with Ga\u00ebtan Vanreusel"},"content":{"rendered":"\n<p>Listen now on:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-38099c44ead56d8e79fe2636eda89c75\" style=\"color:#000000;background-color:#00ffc8;font-size:14px\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=NVT9sypIQa0\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-150cd8b384dcf5c1a1624b8f3ec56b4a\" style=\"color:#000000;background-color:#00ffc8;font-size:14px\"><strong><a href=\"https:\/\/open.spotify.com\/episode\/53MNNsGAWsRZ9xVAeBqWL4\">Spotif<\/a><a href=\"https:\/\/open.spotify.com\/episode\/53MNNsGAWsRZ9xVAeBqWL4\" target=\"_blank\" rel=\"noreferrer noopener\">y<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-a208142aaae916c54e9716c31c170b98\" style=\"color:#000000;background-color:#00ffc8;font-size:14px\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/why-companies-hire-freelancers-the-wrong-way\/id1840173073?i=1000767152008\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Freelancers are most valuable when companies know what problem they need solved. Ga\u00ebtan\u2019s view is clear: independent talent works best when tied to specific outcomes, transformation projects, and business-critical needs. But companies must improve how they define the work, assess fit, and choose partners. For freelancers, the lesson is just as sharp: stop positioning yourself as an employee alternative and start communicating the specific value you bring.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-0ee9add6e32b1b5ce9d5a56ee8decab5\" style=\"color:#ffffff;background-color:#49376f\">Companies that work with freelancers gain <strong>speed, flexibility, and specialised expertise<\/strong> without increasing permanent headcount. Whether you&#8217;re launching a new project or scaling your team, working with independent experts can help you move faster.<br><br><a href=\"https:\/\/www.freelancermap.com\/freelancers-directory.html\"><strong>\ud83d\udc49 Browse 70,000+ freelancers on freelancermap<\/strong><br><\/a><strong><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-podcast-gaetan-vanreusel\">\ud83d\udc49 Sign up and post a project to start receiving proposals<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaways<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Companies should stop thinking about freelancers as \u201cextra hands\u201d and start seeing them as access to specialist outcomes.<\/li>\n\n\n\n<li>The strongest use case for independent talent is not random outsourcing, but solving urgent, important, time-bound business problems.<\/li>\n\n\n\n<li>Hiring freelancers requires a different process than hiring employees: clearer scope, stronger trust, and better evaluation of fit.<\/li>\n\n\n\n<li>The best freelancers do not sell time. They sell a clear niche, a clear problem they solve, and a clear business result.<\/li>\n\n\n\n<li>The future of work is blended: lean internal teams supported by independent experts when speed, flexibility, and depth matter most.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#f5f5f5\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-spotify wp-block-embed-spotify wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: \ud83d\ude48 Why Companies Hire Freelancers The Wrong Way | The Independent Workforce | Ga\u00ebtan Vanreusel\" style=\"border-radius: 12px\" width=\"624\" height=\"351\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/53MNNsGAWsRZ9xVAeBqWL4\/video?utm_source=oembed\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>Enjoyed this episode?<br><\/strong>Subscribe now on <a href=\"https:\/\/www.youtube.com\/@freelancermapinternational6860\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, <a href=\"https:\/\/creators.spotify.com\/pod\/profile\/freelancermap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a> or <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-independent-workforce\/id1840173073\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcast<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/05\/The-Independent-Workforce-Podcast-Episode-31-Gaetan-Vanreusel.pdf\">\ud83d\udce9 Download the full transcript \ud83d\udce9<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deep dive: Stop buying time. Start buying outcomes. <\/h2>\n\n\n\n<p>For a long time, companies looked at work through roles.<\/p>\n\n\n\n<p>They needed a Head of HR. A Talent Manager. A Project Lead. A Consultant. A Recruiter.<\/p>\n\n\n\n<p>But the freelance market works differently.<\/p>\n\n\n\n<p>As Ga\u00ebtan explained in our conversation, the real shift is from <strong>positions to projects<\/strong>. Companies do not only need someone to \u201cfill a seat.\u201d More often, they need someone to solve a specific problem, lead a transformation, build a new process, bring in missing expertise, or deliver an outcome the internal team cannot deliver alone.<\/p>\n\n\n\n<p>That is where independent talent becomes powerful.<\/p>\n\n\n\n<p>Not because freelancers are cheaper. Not because they are temporary. But because they can bring a very specific type of expertise at the exact moment a company needs it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The best freelance work starts with a clear problem <\/h2>\n\n\n\n<p>One of the strongest ideas from the conversation was this:<\/p>\n\n\n\n<p>Companies should not start with, \u201cWe need a freelancer.\u201d<\/p>\n\n\n\n<p>They should start with:<\/p>\n\n\n\n<p><strong>What is the pain point?<\/strong><br><strong>What outcome do we need?<\/strong><br><strong>What expertise do we not have internally?<\/strong><br><strong>How urgent and important is this?<\/strong><\/p>\n\n\n\n<p>Ga\u00ebtan made the point that independent talent is especially valuable when the work is linked to transformation, change, technology, culture, process improvement, or specific business outcomes.<\/p>\n\n\n\n<p>In other words, freelancers are not just \u201cbackup capacity.\u201d They are often the bridge between strategy and execution.<\/p>\n\n\n\n<p>Consulting firms may help define the direction. Internal teams may own the long-term structure. But independent experts can often help companies move from idea to implementation.<\/p>\n\n\n\n<p>That is the space where great freelancers shine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The future is blended, not either\/or <\/h2>\n\n\n\n<p>The conversation also highlighted a major trend: the future of work is not full-time employees versus freelancers.<\/p>\n\n\n\n<p>It is blended teams.<\/p>\n\n\n\n<p>Companies are building leaner internal structures. They are trying to do more with less. They need efficiency, but they also need resilience. And after the last few years of market shocks, transformation, AI, and changing workforce expectations, many companies have realized that a fully fixed workforce is not always flexible enough.<\/p>\n\n\n\n<p>Ga\u00ebtan described it almost like a workforce palette.<\/p>\n\n\n\n<p>Some work belongs with permanent employees. Some work can be automated. Some work can be outsourced. And some work is best handled by freelancers, interim managers, fractional leaders, or independent consultants.<\/p>\n\n\n\n<p>The smartest companies will not ask, \u201cShould we hire employees or freelancers?\u201d<\/p>\n\n\n\n<p>They will ask, \u201cWhat is the best workforce model for this specific goal?\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-66d03053e6f57a7ef494c206fadb30ea\" style=\"color:#ffffff;background-color:#49376f\"><strong>Building a reliable freelance network doesn\u2019t happen overnight, but freelancermap can help!<br><\/strong><a href=\"https:\/\/www.freelancermap.com\/freelancers-directory.html?excludeDachRegion=false&amp;sort=1&amp;placeOfWorkMode=travel&amp;countries%5B%5D=2&amp;countries%5B%5D=39&amp;countries%5B%5D=46&amp;countries%5B%5D=87&amp;countries%5B%5D=147&amp;countries%5B%5D=133&amp;countries%5B%5D=52&amp;countries%5B%5D=1&amp;countries%5B%5D=120&amp;countries%5B%5D=55&amp;countries%5B%5D=56&amp;countries%5B%5D=14&amp;countries%5B%5D=60&amp;countries%5B%5D=93&amp;countries%5B%5D=12&amp;countries%5B%5D=72&amp;countries%5B%5D=8&amp;countries%5B%5D=90&amp;countries%5B%5D=94&amp;countries%5B%5D=97&amp;countries%5B%5D=106&amp;countries%5B%5D=114&amp;countries%5B%5D=115&amp;countries%5B%5D=117&amp;countries%5B%5D=15&amp;countries%5B%5D=126&amp;countries%5B%5D=192&amp;countries%5B%5D=7&amp;pagenr=1\">Connect with 110,000+ freelancers in the EU ready to help you with your projects<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why companies still struggle with freelancers <\/h2>\n\n\n\n<p>Even when the value is clear, many companies still struggle to work well with independent talent.<\/p>\n\n\n\n<p>The first blocker is trust.<\/p>\n\n\n\n<p>When a company hires a freelancer, it is often because something is important, urgent, or difficult. That makes the stakes high. But many companies are unsure how to evaluate whether someone can actually deliver.<\/p>\n\n\n\n<p>The second blocker is unclear scope.<\/p>\n\n\n\n<p>Many companies know the result they want, but they struggle to translate that into a good project brief. They know they want better engagement, faster hiring, stronger processes, or AI adoption. But they do not always know what kind of profile they need.<\/p>\n\n\n\n<p>The third blocker is mindset.<\/p>\n\n\n\n<p>Companies sometimes evaluate freelancers like employees. They look for stability, long tenure, or traditional career paths. But project-based work looks different. A freelancer may have worked on five projects in a year not because they are unstable, but because that is exactly how independent work functions.<\/p>\n\n\n\n<p>As Ga\u00ebtan explained, hiring independent experts requires a different lens.<\/p>\n\n\n\n<p>You are not buying employment history.<br>You are buying problem-solving ability.<br>You are buying ownership.<br>You are buying adaptability.<br>You are buying outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Culture fit still matters <\/h2>\n\n\n\n<p>One of the most important parts of the conversation was Ga\u00ebtan\u2019s reminder that skills are not enough.<\/p>\n\n\n\n<p>A freelancer may have done similar work before, but if the company context is completely different, the match can still fail.<\/p>\n\n\n\n<p>Scale matters. Culture matters. Resources matter. Stakeholders matter. The company\u2019s phase matters too: growth, stabilization, restructuring, reinvention.<\/p>\n\n\n\n<p>That is why the best matches are not only based on keywords or job titles.<\/p>\n\n\n\n<p>They require understanding:<\/p>\n\n\n\n<p>What kind of company is this?<br>What maturity level does it have?<br>How does it make decisions?<br>How much ambiguity is there?<br>How hands-on does the freelancer need to be?<br>What kind of personality will succeed in this environment?<\/p>\n\n\n\n<p>Ga\u00ebtan said that good independents need to be easy to work with, trustworthy, adaptable, and willing to take ownership.<\/p>\n\n\n\n<p>That may sound simple. But in high-stakes project work, it is everything.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The freelancer\u2019s mistake: selling themselves like employees <\/h2>\n\n\n\n<p>For freelancers, one of the strongest lessons was this:<\/p>\n\n\n\n<p>Do not sell yourself as an employee alternative.<\/p>\n\n\n\n<p>If your pitch is, \u201cI can do the same work as a full-time employee, but as a freelancer,\u201d you are making the decision harder for the client.<\/p>\n\n\n\n<p>Instead, Ga\u00ebtan argues that freelancers need to define their niche.<\/p>\n\n\n\n<p>What are you excellent at?<br>What problem do you solve better than most?<br>What kind of context do you understand deeply?<br>What outcomes can you help create?<\/p>\n\n\n\n<p>The best freelancers do not try to show they can do everything.<\/p>\n\n\n\n<p>They show they are very strong at something specific.<\/p>\n\n\n\n<p>That is what creates trust. That is what makes pricing easier. And that is what helps companies understand when to bring them in.<\/p>\n\n\n\n<p>As Ga\u00ebtan put it, companies are not really buying time. They are buying confidence that the problem will be solved.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start small, but start with something that matters <\/h2>\n\n\n\n<p>For companies just beginning to work with freelancers, the advice was practical:<\/p>\n\n\n\n<p>Start with a real pain point.<\/p>\n\n\n\n<p>It does not have to be a massive project. It can be a few hours, a few days, or a short diagnostic. But it should be connected to something that actually matters to the business.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<p>A process that is slowing the team down.<br>A technology the company does not understand yet.<br>A sales or hiring bottleneck.<br>A transformation project that needs external expertise.<br>A specific problem where internal knowledge is missing.<\/p>\n\n\n\n<p>The mistake is to give freelancers random low-value tasks, receive average results, and then conclude that \u201cfreelancers do not work.\u201d<\/p>\n\n\n\n<p>The better approach is to treat freelance work as a strategic experiment.<\/p>\n\n\n\n<p>Define a pain point.<br>Find the right expert.<br>Set clear expectations.<br>Test the value.<br>Then expand from there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The market is pragmatic now <\/h2>\n\n\n\n<p>Near the end of the conversation, Ga\u00ebtan summarized today\u2019s market very clearly.<\/p>\n\n\n\n<p>Companies are focused on efficiency. They want to be future-proof. They want to optimize resources. They want to do more with less.<\/p>\n\n\n\n<p>That means freelancers need to be sharper than ever in how they position themselves.<\/p>\n\n\n\n<p>The market is not rewarding vague profiles.<\/p>\n\n\n\n<p>It rewards people who can say:<\/p>\n\n\n\n<p><strong>\u201cThis is the problem I solve. This is the value I bring. If this is your challenge, here is how I can help.\u201d<\/strong><\/p>\n\n\n\n<p>And for companies, that is the real opportunity.<\/p>\n\n\n\n<p>Independent talent gives access to expertise that may be too expensive, too rare, or unnecessary to hire full-time. But it only works when companies stop treating freelancers as temporary employees and start treating them as specialist partners.<\/p>\n\n\n\n<p>The future of work is not about replacing teams.<\/p>\n\n\n\n<p>It is about building smarter ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for success<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start with the pain point, not the profile.<\/strong> Before searching for a freelancer, define the problem, expected outcome, timeline, and why it matters.<\/li>\n\n\n\n<li><strong>Evaluate freelancers by proof of outcomes.<\/strong> Ask for examples in the format: problem \u2192 solution \u2192 result.<\/li>\n\n\n\n<li><strong>Test collaboration before scaling it.<\/strong> Start with a small but meaningful project, then expand if the value is clear.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-podcast-gaetan-vanreusel\"><img decoding=\"async\" width=\"1024\" height=\"274\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1024x274.png\" alt=\"\" class=\"wp-image-47751 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1024x274.png 1024w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-300x80.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-768x206.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1536x411.png 1536w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-2048x549.png 2048w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1920x514.png 1920w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-720x193.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-580x155.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-320x86.png 320w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/274;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Listen now on: YouTube Spotify Apple Podcasts Freelancers are most valuable when companies know what problem they need solved. Ga\u00ebtan\u2019s view is clear: independent talent works best when tied to specific outcomes, transformation projects, and business-critical needs. But companies must improve how they define the work, assess fit, and choose partners. For freelancers, the lesson [&hellip;]<\/p>\n","protected":false},"author":3120,"featured_media":48315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[3008,4189],"tags":[],"class_list":["post-48293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Companies Hire Freelancers The Wrong Way - Episode 31 with Ga\u00ebtan Vanreusel<\/title>\n<meta name=\"description\" content=\"May 11, 2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-31-gaetan-vanreusel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Companies Hire Freelancers The Wrong Way - Episode 31 with Ga\u00ebtan Vanreusel\" \/>\n<meta property=\"og:description\" content=\"May 11, 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-31-gaetan-vanreusel\/\" \/>\n<meta property=\"og:site_name\" content=\"Freelancer Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelancermapInternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T07:56:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T09:17:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/05\/youtube-gaetan-vanreusel-stop-hiring-for-titles.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefania Volpe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freelancer_INT\" \/>\n<meta name=\"twitter:site\" content=\"@freelancer_INT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefania Volpe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-31-gaetan-vanreusel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/podcast-episode-31-gaetan-vanreusel\/\"},\"author\":{\"name\":\"Stefania Volpe\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/efa89a55da25a71300f23186650f8a11\"},\"headline\":\"Why Companies Hire Freelancers The Wrong Way &#8211; 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