{"id":48419,"date":"2026-07-06T10:06:23","date_gmt":"2026-07-06T08:06:23","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/?p=48419"},"modified":"2026-07-06T10:20:04","modified_gmt":"2026-07-06T08:20:04","slug":"podcast-espisode-35-maari-casey","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/podcast-espisode-35-maari-casey\/","title":{"rendered":"How To Build Your Bench Of Freelancers &#8211; Episode 35 With Maari Casey"},"content":{"rendered":"\n<p>Listen now on:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-b7274d4ec01d3aeaab335f7d991a168e\" style=\"color:#000000;background-color:#00ffc8;font-size:14px\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=rV0Bzg5v2B0\">YouTube<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-73c8d4122183c960acd38a89d5e449fd\" style=\"color:#000000;background-color:#00ffc8;font-size:14px\"><strong><a href=\"https:\/\/open.spotify.com\/episode\/6U0pIKbmXEpjQR1TCy9LVN\">Spotify<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-594bace9284d76e8546625ea4c5a49ce\" style=\"color:#000000;background-color:#00ffc8;font-size:14px\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/how-to-build-your-bench-of-freelancers-the\/id1840173073?i=1000775612168\">Apple Podcasts<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>The companies getting the most value from freelancers aren&#8217;t hiring faster \u2013 they&#8217;re planning better.<\/p>\n\n\n\n<p>In this conversation with <strong>Maari Casey<\/strong>, you&#8217;ll learn <strong>why building a freelance bench<\/strong> beats scrambling for talent, how freelancers actually <strong>protect your full-time team<\/strong>, why AI should support (not replace) human hiring decisions, and what separates companies that use freelancers strategically from those constantly stuck in hiring mode.<\/p>\n\n\n\n<p><strong>Maari Casey<\/strong> is the Founder and CEO of <strong><a href=\"https:\/\/www.weareuncompany.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Uncompany<\/a><\/strong>, where she&#8217;s spent the last 15 years helping businesses build smarter, more flexible teams through freelancers, contractors, and independent experts long before the future of work became a trend.<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#f5f5f5\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u26bd How To Build Your Bench Of Freelancers | The Independent Workforce | Maari Casey\" width=\"720\" height=\"405\" data-src=\"https:\/\/www.youtube.com\/embed\/rV0Bzg5v2B0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>Enjoyed this episode?<br><\/strong>Subscribe now on <a href=\"https:\/\/www.youtube.com\/@freelancermapinternational6860\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, <a href=\"https:\/\/creators.spotify.com\/pod\/profile\/freelancermap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a> or <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-independent-workforce\/id1840173073\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcast<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/07\/The-Independent-Workforce-Podcast-episode-35-Maari-Casey.pdf\">\ud83d\udce9 Download the full transcript \ud83d\udce9<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build a freelance bench before you need one.<\/strong> Companies that prepare trusted talent pools move faster than those hiring reactively.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Freelancers are a growth strategy, not an emergency solution.<\/strong> Use them to scale expertise, not just fill temporary gaps.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI should streamline hiring, not replace human judgment.<\/strong> The best matches still come from understanding people, not keywords.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flexible talent protects your full-time team.<\/strong> It reduces burnout, supports business peaks, and avoids unnecessary hiring and layoffs.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Treat freelancers like business partners.<\/strong> Great onboarding, clear communication, and long-term relationships consistently outperform transactional hiring.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-9cb9a10c05cb5366d5b3487f05d0c88a\" style=\"color:#ffffff;background-color:#49376f\"><strong>\ud83d\udc49 <a href=\"https:\/\/www.freelancermap.com\/freelancer\">Browse 70,000+ freelancers on freelancermap<\/a> \u2014 find your next expert in days, not months<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deep dive<\/h2>\n\n\n\n<p>For years, companies have treated freelancers like the fire extinguisher hanging on the wall.<\/p>\n\n\n\n<p>Something breaks.<br>Someone quits.<br>A deadline suddenly becomes impossible.<\/p>\n\n\n\n<p><em>&#8220;Quick \u2013 find a freelancer!&#8221;<\/em><\/p>\n\n\n\n<p>Maari Casey has spent the last 15 years proving that&#8217;s exactly backwards.<\/p>\n\n\n\n<p>Instead of reacting, the best companies <strong>prepare<\/strong>. Instead of hiring freelancers only when they&#8217;re desperate, they build relationships before the work even exists.<\/p>\n\n\n\n<p>That&#8217;s the idea behind what Maari calls a <strong>Freelance Bench<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stop hiring in panic mode<\/h2>\n\n\n\n<p>One of the most interesting ideas from our conversation wasn&#8217;t about freelancers at all. It was about <strong>timing<\/strong>.<\/p>\n\n\n\n<p>Most freelance hiring begins with stress.<\/p>\n\n\n\n<p>A client leaves.<br>A product launch moves forward.<br>A designer resigns.<\/p>\n\n\n\n<p>Now everyone is rushing.<\/p>\n\n\n\n<p>As Maari puts it, hiring independent talent has traditionally been reactive.<\/p>\n\n\n\n<p>Instead, she encourages companies to identify the expertise they&#8217;ll likely need months from now, build a trusted pool of specialists, onboard them once, and <strong>make future collaboration almost frictionless<\/strong>.<\/p>\n\n\n\n<p>When projects arrive, the hard work has already been done. That&#8217;s a completely different way of thinking about hiring.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Freelancers don&#8217;t replace employees \u2013 they protect them<\/h2>\n\n\n\n<p>Many leaders worry that bringing in freelancers somehow threatens full-time staff. Maari sees the opposite.<\/p>\n\n\n\n<p>She argues that <strong>flexible talent actually protects permanent employees<\/strong>. When business spikes, freelancers absorb the extra workload. When demand falls, companies don&#8217;t immediately face painful layoffs.<\/p>\n\n\n\n<p>That flexibility allows organizations to <strong>scale without putting constant pressure<\/strong> on their internal teams.<\/p>\n\n\n\n<p>It&#8217;s a subtle shift in thinking. Freelancers aren&#8217;t an alternative workforce. They&#8217;re <strong>part of the workforce<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI shouldn&#8217;t replace human judgment<\/h2>\n\n\n\n<p>Of course we talked about AI. Everyone is trying to automate hiring.<\/p>\n\n\n\n<p>Companies generate job descriptions with AI.<br>Freelancers generate proposals with AI.<br>Platforms promise AI matching.<\/p>\n\n\n\n<p>Maari believes AI absolutely belongs in the hiring process but not where many companies place it.<\/p>\n\n\n\n<p>AI is excellent at turning messy project ideas into structured briefs. It&#8217;s great at narrowing down potential matches. But hiring still requires <strong>understanding the nuances<\/strong> that never appear in a r\u00e9sum\u00e9.<\/p>\n\n\n\n<p>Can this freelancer handle ambiguity?<br>Do they communicate proactively?<br>Will they fit this team&#8217;s way of working?<\/p>\n\n\n\n<p>That&#8217;s where <strong>humans still matter<\/strong>. As Maari put it, AI can get you close. People make the final decision.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background has-link-color wp-elements-c0851094e7985ed32c80314a2556c7db\" style=\"color:#ffffff;background-color:#49376f\"><strong>\ud83d\udc49 <a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-podcast-maari-casey\">Sign up and post a project<\/a> on freelancermap to start receiving proposals from IT experts and specialists<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Great freelancers communicate like businesses<\/h2>\n\n\n\n<p>One insight stood out throughout the conversation.<\/p>\n\n\n\n<p>The best freelancers don&#8217;t simply deliver great work.<\/p>\n\n\n\n<p>They reduce uncertainty.<br>They ask thoughtful questions.<br>They explain how they work.<br>They define expectations early.<br>They make collaboration easy.<\/p>\n\n\n\n<p>Companies often evaluate freelancers by portfolios alone. Maari pays just as much attention to professionalism and communication. Because projects rarely fail because someone lacked technical skills. They fail because <strong>expectations were never aligned<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The workforce isn&#8217;t becoming freelance<\/h2>\n\n\n\n<p>It&#8217;s becoming <strong>blended<\/strong>.<\/p>\n\n\n\n<p>Perhaps the biggest takeaway from our conversation is that the future isn&#8217;t employees versus freelancers. It&#8217;s employees <strong>plus<\/strong> contractors <strong>plus<\/strong> freelancers <strong>plus<\/strong> AI.<\/p>\n\n\n\n<p>Each solves a different problem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Employees preserve institutional knowledge.<\/li>\n\n\n\n<li>Contractors provide longer-term flexibility.<\/li>\n\n\n\n<li>Freelancers deliver specialized expertise exactly when it&#8217;s needed.<\/li>\n\n\n\n<li>AI accelerates the work behind all of them.<\/li>\n<\/ul>\n\n\n\n<p>The companies embracing this model today won&#8217;t simply hire faster tomorrow. They&#8217;ll adapt faster. And in today&#8217;s market, <strong>adaptability <\/strong>might be the <strong>biggest competitive advantage<\/strong> of all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for success<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build your freelance bench before you need it.<\/strong> Identify 5\u201310 specialists you&#8217;d happily work with again and keep those relationships warm.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use freelancers to protect your team.<\/strong> Bring them in during peak demand instead of overloading employees or rushing into permanent hires.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Let AI prepare the work, not make the hiring decision.<\/strong> Use it for briefs and shortlists, then rely on human conversations to make the final choice.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-podcast-maari-casey\"><img decoding=\"async\" width=\"1024\" height=\"274\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1024x274.png\" alt=\"\" class=\"wp-image-47751 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1024x274.png 1024w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-300x80.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-768x206.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1536x411.png 1536w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-2048x549.png 2048w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-1920x514.png 1920w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-720x193.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-580x155.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/01\/banner-right-expert-320x86.png 320w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/274;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Listen now on: YouTube Spotify Apple Podcasts The companies getting the most value from freelancers aren&#8217;t hiring faster \u2013 they&#8217;re planning better. In this conversation with Maari Casey, you&#8217;ll learn why building a freelance bench beats scrambling for talent, how freelancers actually protect your full-time team, why AI should support (not replace) human hiring decisions, [&hellip;]<\/p>\n","protected":false},"author":3120,"featured_media":48427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[3008,4189],"tags":[],"class_list":["post-48419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Build Your Bench Of Freelancers | TIW Podcast<\/title>\n<meta name=\"description\" content=\"In this conversation with Maari Casey, you&#039;ll learn to build your freelance bench before you need it and so protect your team.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelancermap.com\/blog\/podcast-espisode-35-maari-casey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Build Your Bench Of Freelancers | TIW Podcast\" \/>\n<meta property=\"og:description\" content=\"In this conversation with Maari Casey, you&#039;ll learn to build your freelance bench before you need it and so protect your team.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelancermap.com\/blog\/podcast-espisode-35-maari-casey\/\" \/>\n<meta property=\"og:site_name\" content=\"Freelancer Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelancermapInternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-06T08:06:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-06T08:20:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2026\/07\/youtube-maari-casey-hire-freelancers-before-it-is-too-late.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stefania Volpe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freelancer_INT\" \/>\n<meta name=\"twitter:site\" content=\"@freelancer_INT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefania Volpe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/podcast-espisode-35-maari-casey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/podcast-espisode-35-maari-casey\/\"},\"author\":{\"name\":\"Stefania Volpe\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/efa89a55da25a71300f23186650f8a11\"},\"headline\":\"How To Build Your Bench Of Freelancers &#8211; 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