{"id":4843,"date":"2023-08-07T11:01:19","date_gmt":"2023-08-07T09:01:19","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/"},"modified":"2025-03-25T08:24:34","modified_gmt":"2025-03-25T07:24:34","slug":"4-instagram-marketing-tips-for-your-freelance-business","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/","title":{"rendered":"4 Instagram Marketing Tips for Your Freelance Business"},"content":{"rendered":"\n<p><strong>Instagram is a platform with immense potential that often gets overlooked by freelancers. Most people believe that Instagram is only used by artists and designers to showcase creative content. Not necessarily! This article will give you useful Instagram Marketing tips to market your freelance business.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Would you like to create more impact with your Instagram content?&nbsp;<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Are you trying to get more likes and followers on your network?<\/em><\/strong> <\/li>\n<\/ul>\n\n\n\n<p>Knowing<strong> how to use Instagram professionally<\/strong> is something that doesn&#8217;t cross the minds of many people. But when you consider the popularity of the app and how many hours people (and potential clients!) spend on it, you\u2019ll realize that it is worth making an effort as a freelancer.<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#b1c3b7\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-background\" style=\"background-color:#b1c3b7;font-size:18px\">Join our freelancer community today! <br>Create your profile in just 2 minutes and start attracting new clients.<\/p>\n\n\n<div class=\"su-button-center\"><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-instagram-tips\" class=\"su-button su-button-style-default\" style=\"color:#222222;background-color:#FCF2DB;border-color:#cac2b0;border-radius:20px\" target=\"_self\"><span style=\"color:#222222;padding:0px 20px;font-size:16px;line-height:32px;border-color:#fdf6e6;border-radius:20px;text-shadow:none\"> <strong>Sign up for free<\/strong><\/span><\/a><\/div><\/br><\/p>\n<\/div><\/div>\n\n\n\n<p>As far as its<strong> user base<\/strong> is concerned, Instagram has been killing it for a while. With over <strong>1 billion monthly active users<\/strong> who post almost 100 million photos or videos per day, it has a larger user base than Twitter and the engagement is much higher than both Facebook and Twitter. This means that <strong>users interact much more with the content on Instagram<\/strong>.&nbsp;<\/p>\n\n\n\n<p>From a <strong>marketing perspective<\/strong>, those are the best prerequisites for a platform. It allows you to boost your personal brand, find clients, and gain popularity.&nbsp;<\/p>\n\n\n\n<p>Sound good? Then take a look at the list of ideas to apply to your Instagram marketing strategy as a freelancer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Sell on Instagram &#8211; Tips and Ideas to sell your services<\/h2>\n\n\n\n<p>In the past couple of years, <strong>Instagram<\/strong> has become a leader amongst platforms as a way to sell your products. Unfortunately, not everyone has realized the incredible selling potential that Instagram has to offer.&nbsp;<\/p>\n\n\n\n<p>This is a huge mistake given the excellent <strong>engagement and high levels of user reach<\/strong>. These mean nothing if you don\u2019t learn how to monetize your engagement and sell or promote your services on Instagram.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/08\/self-marketing-freelancers-freelancermap-study-2023-1024x576.png\" alt=\"Self-marketing of freelancers - freelancermap study 2023\" class=\"wp-image-39751 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/08\/self-marketing-freelancers-freelancermap-study-2023-1024x576.png 1024w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/08\/self-marketing-freelancers-freelancermap-study-2023-300x169.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/08\/self-marketing-freelancers-freelancermap-study-2023-768x432.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/08\/self-marketing-freelancers-freelancermap-study-2023-720x405.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/08\/self-marketing-freelancers-freelancermap-study-2023-580x326.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/08\/self-marketing-freelancers-freelancermap-study-2023-320x180.png 320w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2023\/08\/self-marketing-freelancers-freelancermap-study-2023.png 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><figcaption class=\"wp-element-caption\">29% of freelancers market their services on social media &#8211; <a href=\"https:\/\/www.freelancermap.com\/market-study\">Freelancer Study 2023<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Read through our tips on how best to find freelance work on Instagram:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tip #1 &#8211; Your Bio<\/strong><\/h3>\n\n\n\n<p>For personal use, Instagram serves as an excellent distraction and entertainment tool. But for your freelance business, you need to approach it in a more tactical manner.&nbsp;<\/p>\n\n\n\n<p>Your &#8220;bio&#8221; on Instagram is your ad channel &#8211; use it strategically to attract visitors and direct exposure to your website or <a rel=\"noreferrer noopener\" aria-label=\"portfolio (opens in a new tab)\" href=\"https:\/\/www.freelancermap.com\/blog\/professional-portfolio-freelance\/\" target=\"_blank\">portfolio<\/a>. Within the bio area, you can use up to 150 characters to explain to your clients what your <strong>freelance brand is about<\/strong>.<\/p>\n\n\n\n<p>Your bio is the first thing a user will see when visiting your page, so it has to be more than just a dry, professional description of yourself or your business. Make people curious or make them laugh \u2013 whatever works for you. But it has to be interesting one way or another.<\/p>\n\n\n\n<p>Another important thing is that within the &#8220;bio&#8221; you can include a <strong>single external link<\/strong> to your website. You can use this link to lead to the landing page of a specific campaign, your latest digital product, your portfolio or to capture emails for your mailing list.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f3f3f3\"><strong>Tip:<\/strong> You can also create a specific landing page on WordPress &#8211; specifically for your Instagram bio &#8211; where you can link to several resources or sites. E.g. blog, hire me, subscribe to the newsletter, etc.<\/p>\n\n\n\n<p>Whether on Instagram or another social network, you need to quickly express what you do to get your audience&#8217;s attention. Be creative, use emojis, and take advantage of the &#8220;bio&#8221; space to engage the public who might be interested in what your business has to offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tip #2 &#8211; Measure traffic through shortcuts<\/strong><\/h3>\n\n\n\n<p>Through effective marketing, people will increasingly access your Instagram profile. One possible way for you to analyze this growth correctly is to track the clicks you receive through shortcuts such as <a href=\"https:\/\/bitly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Bit.ly<\/a><\/p>\n\n\n\n<p>This is a simple strategy but it differentiates an amateur marketing strategy from a professional one. Using Bit.ly, you can measure exactly how many people clicked, when they clicked and take down notes to describe the result of each activity related to a link. This tool is important for you to measure the results of different types of campaigns in your profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tip #3 &#8211; Decide on a goal<\/strong><\/h3>\n\n\n\n<p>Now that we\u2019ve gone over the<strong> profile basics<\/strong>, it\u2019s time to think about why exactly you are on Instagram and what you would like to achieve.&nbsp;<\/p>\n\n\n\n<p>There are three basic reasons for using Instagram as a freelancer or a small brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increasing traffic<\/strong><\/li>\n\n\n\n<li><strong>Promoting your brand<\/strong><\/li>\n\n\n\n<li><strong>Increasing sales<\/strong><\/li>\n<\/ul>\n\n\n\n<p>These are all valid reasons but they aren\u2019t set in stone. You can mix them up from time to time and you probably should. Focusing solely on one thing will only work if you\u2019re 100% convinced that you have all other bases covered.<\/p>\n\n\n\n<p>Depending on what your goals are, you are going to <strong>decide what content is right<\/strong> for your profile and what to post. Really think about what it is you want to pass on to the user. The more <strong>specific your goals<\/strong> and requirements are, the better!<\/p>\n\n\n\n<p><strong>Selling through Instagram<\/strong> is not just a matter of presenting your services. You must be able to <strong>differentiate yourself<\/strong>. That is the factor that will make all the &#8211; no pun intended &#8211; difference.<\/p>\n\n\n\n<p>Don&#8217;t hesitate to set an ambitious but realistic goal. One of the advantages of choosing <strong>Instagram to promote your services<\/strong> is that there should be less competition. As we have seen, there are not that many freelancers using Instagram for professional growth, which will be a great advantage for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tip #4 &#8211; What to post<\/strong><\/h3>\n\n\n\n<p>What you post and what content you showcase, depends a great deal on what your goals are. <\/p>\n\n\n\n<p>If you want to <strong>increase traffic<\/strong>, post pictures that lead back to your site in some way. You can, for example, post specific, curated content on Instagram and put the rest on your website for people to check out. If you tell people that there\u2019s more of the thing they liked available on your website, they\u2019ll head over to the other platforms too.<\/p>\n\n\n\n<p>If instead, you want to <strong>create brand awareness<\/strong>, you have to explain your values and message to the public.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>What is your freelance business about?&nbsp;<\/em><\/li>\n\n\n\n<li><em>What are the strengths of your work?<\/em><\/li>\n\n\n\n<li><em>What is your experience in the niche?<\/em><\/li>\n\n\n\n<li><em>How does it help anybody, is there some underlying philosophy or some event that caused you to start your own business?<\/em>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This <strong>helps people identify with your brand<\/strong> and remember it.<\/p>\n\n\n\n<p>Increasing sales is the third strategy we mentioned \u2013 to do that, you could offer your Instagram followers exclusive offers. Share a coupon code that gets everyone 5% off their next project with you. Or make something small, but exclusive to Instagram, like a typeface that users can buy.<\/p>\n\n\n\n<p>Again, mixing these strategies up is a great idea!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-src=\"https:\/\/freelancermap.s3.eu-west-1.amazonaws.com\/channel_incl1\/4-instagram-marketing-tips-for-your-freelance-business-4843.jpg\" alt=\"Instagram Marketing Tips for Freelancers\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><figcaption class=\"wp-element-caption\">Instagram Marketing Tips for Freelancers<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram Marketing Tips to use as a Freelancer<\/h2>\n\n\n\n<p>Now that you have more theoretical knowledge about Instagram&#8217;s potential, we have gathered 4 practical tips on how to use Instagram to market your services:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #1 &#8211; Use hashtags in your favor<\/h3>\n\n\n\n<p>Instagram is all about hashtags &#8211; finding the right ones, avoiding the wrong ones, and adding just enough hashtags. Hashtags are a crucial part of the IG search tool and using the <strong>right hashtags<\/strong> when posting a photo or a video is key to whether or not your content will be discovered.&nbsp;<\/p>\n\n\n\n<p>For instance, the current search result menu not only shows which hashtags have the most interaction on a specific day or time but also aggregates similar content through them.&nbsp;<\/p>\n\n\n\n<p>That said, you can also use this tool to find inspiration for more content for your own account and discover other accounts that are going viral and interact with them.<\/p>\n\n\n\n<p>Using the <strong>right hashtags effectively<\/strong> will result in bringing more free traffic to your postings and consequently more users will interact directly with your brand.<\/p>\n\n\n\n<p>To make the most of your hashtags, we recommend creating groups of hashtags to go with your content. If you\u2019re a graphic designer on Instagram, these are<strong> some graphic design hashtags<\/strong> you could use:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8e8e8\">#graphicdesign #graphicdesigner #design #branding #logodesign #digitalart #art #logodesigner #photoediting #branding #logotype #illustrator #creative #photoshop #brandidentity&nbsp; #logoinspirations #artwork #vector #creativethinker #typography #graphics #artist #contentdesign #userexperience #contentcreators #designadvice #businessofdesign<\/p>\n\n\n\n<p>On the other hand, a <strong>copywriter<\/strong> or <strong>content marketing specialist<\/strong> should consider this set of hashtags:&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8e8e8\">#copywriters #copywritingtips #copywriting #copywriter #targetaudience #languagelearning #powerofwords #marketresearch #userresearch #instawriter #writingprompts #brandstrategy #captions #captionsideas #instagramstrategy #instagrammarketing #digitalmarketing #contentcreator #words #contentwriting #contentwriter<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #2 &#8211; Mix photo and video postings<\/h3>\n\n\n\n<p>This is maybe one of the most important tips on how to use Instagram to promote your personal brand: <strong>videos matter<\/strong>! If you want to sell products or services, you need to bet on <strong>visually strong and appealing multimedia content<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The engagement numbers offered by Instagram Video are quickly increasing and at a faster rate of that offered by photos. Videos allow you to share additional valuable information that perhaps cannot be conveyed via an image.<\/p>\n\n\n\n<p><strong>Videos are a great way to story-tell<\/strong> and can be used to build brand awareness, share educational resources, or promote products.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #3 &#8211; Instagram Stories<\/h3>\n\n\n\n<p>Did you know that<strong> over 500 million people IG stories every day<\/strong>? This makes it another great way to engage with your audience on Instagram and an important part of growing your brand.&nbsp;<\/p>\n\n\n\n<p>Instagram Story allows you to connect with your user base on a<strong> personal level<\/strong>! Share behind the scenes content, ask questions, conduct polls, and surveys, etc.<\/p>\n\n\n\n<p>One of the biggest benefits of the Stories tool is being able to share content that you may not necessarily want to share on your feed. <\/p>\n\n\n\n<p>Since the photos and videos, you publish to your Story disappear after 24 hours, you can reap the benefits of<strong> real-time marketing <\/strong>without cluttering up your profile. Instead, you can use your main feed as a curated portfolio showcasing the best of your work.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip #4 When to post<\/h3>\n\n\n\n<p>User habits on Instagram change the way you think about content. If you want people to engage with something as soon as you post it and thus ensure a quick popularity spike, you\u2019ll have to consider the <strong>timing of your post<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The first wave hits as soon as <strong>people wake up<\/strong> \u2013 many of us look at their phones the first time in the morning.&nbsp;<\/p>\n\n\n\n<p>The second wave is <strong>around noon<\/strong>, that\u2019s when your audience is probably having a break from work and has some free time.&nbsp;<\/p>\n\n\n\n<p>And last but not least, the <strong>evening<\/strong> is when people have the most time to sit back and look through some content \u2013 this is your third and most important wave.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Now it\u2019s time to put these Instagram Marketing tips to use<\/h2>\n\n\n\n<p><strong>Instagram Marketing<\/strong> is more than just learning tips. Be practical and use each one of them wisely to increase not only the number of followers on your<strong> Instagram profile<\/strong> but also the number of potential clients that connect to your brand.<\/p>\n\n\n\n<p>One thing we must stress on: <em>Reading is not enough<\/em>. You must move from theory to practice when it comes to Instagram marketing! If the results don&#8217;t show up immediately, don&#8217;t be discouraged right away. Sometimes, it can take a while before you start to see results.&nbsp;<\/p>\n\n\n\n<p>Also, <strong>follow other freelancers<\/strong> and check what they are doing, engage with them, and build connections so that you can support each other. <strong>Engaging with posts<\/strong> can allow you to reach a larger audience so don\u2019t underestimate the power of networking.<\/p>\n\n\n\n<p>Here are a few<strong> Instagram accounts from professionals in different niches<\/strong> you could follow and get inspired by:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong><em>UX\/UI Design:<\/em><\/strong><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CE0vyhfitYr\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CE0vyhfitYr\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CE0vyhfitYr\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Patricia Reiners | UX Designer (@ux.patricia)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:11.98%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:78.02%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p><strong><em>Front-End development:<\/em><\/strong><\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CDQ_c38g0PY\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CDQ_c38g0PY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CDQ_c38g0PY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Joe \u00b7 Frontend Developer (@frontendjoe)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:14.61%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75.39%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p><strong><em>Back-End development:<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:14.61%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75.39%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/CErUFCCgSdd\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p><strong><em>Content strategy:<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:14.61%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75.39%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/CE4Y_DDC8p5\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p><em>Don&#8217;t forget to follow freelancermap on Instagram:<\/em><a href=\"https:\/\/www.instagram.com\/freelancermap_int\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><em> @freelancermap_int<\/em><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-instagram-tips\"><img decoding=\"async\" width=\"1024\" height=\"297\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up.png\" alt=\"Looking for freelance projects? Register for free on freelancermap and land new clients a 0% commission fees\" class=\"wp-image-42927 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up.png 1024w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-300x87.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-768x223.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-720x209.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-580x168.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-320x93.png 320w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/297;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Would you like to create more impact with your Instagram publications? Are you trying to get more likes and followers on your network? This article will give you 4 quick tips to market your freelance business on Instagram in a more professional and efficient way.<\/p>\n","protected":false},"author":1,"featured_media":25068,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[3006],"tags":[3443,3437,3640],"class_list":["post-4843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-branding","tag-online-marketing","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Instagram Marketing Tips for Your Freelance Business<\/title>\n<meta name=\"description\" content=\"Using Instagram for your freelance career? \u2705 Instagram marketing tips &amp; ideas for branding, self-promotion and winning clients\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Instagram Marketing Tips for Your Freelance Business\" \/>\n<meta property=\"og:description\" content=\"Using Instagram for your freelance career? \u2705 Instagram marketing tips &amp; ideas for branding, self-promotion and winning clients\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Freelancer Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelancermapInternational\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/freelancermapInternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-07T09:01:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-25T07:24:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2017\/05\/Freelancer_tips.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Natalia Campana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@freelancer_INT\" \/>\n<meta name=\"twitter:site\" content=\"@freelancer_INT\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Campana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/\"},\"author\":{\"name\":\"Natalia Campana\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/1c0c07efea89560f1cf644d58f321eb7\"},\"headline\":\"4 Instagram Marketing Tips for Your Freelance Business\",\"datePublished\":\"2023-08-07T09:01:19+00:00\",\"dateModified\":\"2025-03-25T07:24:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/\"},\"wordCount\":2075,\"publisher\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2017\/05\/Freelancer_tips.png\",\"keywords\":[\"Branding\",\"Online marketing\",\"Social Media\"],\"articleSection\":[\"Marketing &amp; Clients\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/\",\"url\":\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/\",\"name\":\"4 Instagram Marketing Tips for Your Freelance Business\",\"isPartOf\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2017\/05\/Freelancer_tips.png\",\"datePublished\":\"2023-08-07T09:01:19+00:00\",\"dateModified\":\"2025-03-25T07:24:34+00:00\",\"description\":\"Using Instagram for your freelance career? \u2705 Instagram marketing tips & ideas for branding, self-promotion and winning clients\",\"breadcrumb\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#primaryimage\",\"url\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2017\/05\/Freelancer_tips.png\",\"contentUrl\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2017\/05\/Freelancer_tips.png\",\"width\":650,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.freelancermap.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Instagram Marketing Tips for Your Freelance Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#website\",\"url\":\"https:\/\/www.freelancermap.com\/blog\/\",\"name\":\"Freelancer Blog\",\"description\":\"Tips &amp; Practical Advice for Freelancers and IT professionals\",\"publisher\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.freelancermap.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#organization\",\"name\":\"freelancermap.com\",\"url\":\"https:\/\/www.freelancermap.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2025\/02\/freelancermap-black-logo@4x.png\",\"contentUrl\":\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2025\/02\/freelancermap-black-logo@4x.png\",\"width\":1044,\"height\":145,\"caption\":\"freelancermap.com\"},\"image\":{\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/freelancermapInternational\/\",\"https:\/\/x.com\/freelancer_INT\",\"https:\/\/www.linkedin.com\/company\/freelancermap-gmbh\/\",\"https:\/\/www.instagram.com\/freelancermap_int\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/1c0c07efea89560f1cf644d58f321eb7\",\"name\":\"Natalia Campana\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/548d9330cdf84e13b1e5ce0bfd750c06?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/548d9330cdf84e13b1e5ce0bfd750c06?s=96&d=mm&r=g\",\"caption\":\"Natalia Campana\"},\"description\":\"Natalia is part of the international team at freelancermap. She loves the digital world, social media and meeting different cultures. Before she moved to Germany and joined the freelancermap team she worked in the US, UK and her home country Spain. Now she focuses on helping freelancers and IT professionals to find jobs and clients worldwide at www.freelancermap.com\",\"sameAs\":[\"https:\/\/www.freelancermap.com\/\",\"https:\/\/www.facebook.com\/freelancermapInternational\/\",\"https:\/\/www.linkedin.com\/in\/natalia-campana\/\",\"https:\/\/x.com\/freelancer_INT\"],\"url\":\"https:\/\/www.freelancermap.com\/blog\/author\/natalia-campana\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Instagram Marketing Tips for Your Freelance Business","description":"Using Instagram for your freelance career? \u2705 Instagram marketing tips & ideas for branding, self-promotion and winning clients","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/","og_locale":"en_US","og_type":"article","og_title":"4 Instagram Marketing Tips for Your Freelance Business","og_description":"Using Instagram for your freelance career? \u2705 Instagram marketing tips & ideas for branding, self-promotion and winning clients","og_url":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/","og_site_name":"Freelancer Blog","article_publisher":"https:\/\/www.facebook.com\/freelancermapInternational\/","article_author":"https:\/\/www.facebook.com\/freelancermapInternational\/","article_published_time":"2023-08-07T09:01:19+00:00","article_modified_time":"2025-03-25T07:24:34+00:00","og_image":[{"width":650,"height":500,"url":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2017\/05\/Freelancer_tips.png","type":"image\/png"}],"author":"Natalia Campana","twitter_card":"summary_large_image","twitter_creator":"@freelancer_INT","twitter_site":"@freelancer_INT","twitter_misc":{"Written by":"Natalia Campana","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#article","isPartOf":{"@id":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/"},"author":{"name":"Natalia Campana","@id":"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/1c0c07efea89560f1cf644d58f321eb7"},"headline":"4 Instagram Marketing Tips for Your Freelance Business","datePublished":"2023-08-07T09:01:19+00:00","dateModified":"2025-03-25T07:24:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/"},"wordCount":2075,"publisher":{"@id":"https:\/\/www.freelancermap.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2017\/05\/Freelancer_tips.png","keywords":["Branding","Online marketing","Social Media"],"articleSection":["Marketing &amp; Clients"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/","url":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/","name":"4 Instagram Marketing Tips for Your Freelance Business","isPartOf":{"@id":"https:\/\/www.freelancermap.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#primaryimage"},"image":{"@id":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2017\/05\/Freelancer_tips.png","datePublished":"2023-08-07T09:01:19+00:00","dateModified":"2025-03-25T07:24:34+00:00","description":"Using Instagram for your freelance career? \u2705 Instagram marketing tips & ideas for branding, self-promotion and winning clients","breadcrumb":{"@id":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#primaryimage","url":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2017\/05\/Freelancer_tips.png","contentUrl":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2017\/05\/Freelancer_tips.png","width":650,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.freelancermap.com\/blog\/4-instagram-marketing-tips-for-your-freelance-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.freelancermap.com\/blog\/"},{"@type":"ListItem","position":2,"name":"4 Instagram Marketing Tips for Your Freelance Business"}]},{"@type":"WebSite","@id":"https:\/\/www.freelancermap.com\/blog\/#website","url":"https:\/\/www.freelancermap.com\/blog\/","name":"Freelancer Blog","description":"Tips &amp; Practical Advice for Freelancers and IT professionals","publisher":{"@id":"https:\/\/www.freelancermap.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.freelancermap.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.freelancermap.com\/blog\/#organization","name":"freelancermap.com","url":"https:\/\/www.freelancermap.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.freelancermap.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2025\/02\/freelancermap-black-logo@4x.png","contentUrl":"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2025\/02\/freelancermap-black-logo@4x.png","width":1044,"height":145,"caption":"freelancermap.com"},"image":{"@id":"https:\/\/www.freelancermap.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/freelancermapInternational\/","https:\/\/x.com\/freelancer_INT","https:\/\/www.linkedin.com\/company\/freelancermap-gmbh\/","https:\/\/www.instagram.com\/freelancermap_int\/"]},{"@type":"Person","@id":"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/1c0c07efea89560f1cf644d58f321eb7","name":"Natalia Campana","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.freelancermap.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/548d9330cdf84e13b1e5ce0bfd750c06?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/548d9330cdf84e13b1e5ce0bfd750c06?s=96&d=mm&r=g","caption":"Natalia Campana"},"description":"Natalia is part of the international team at freelancermap. She loves the digital world, social media and meeting different cultures. Before she moved to Germany and joined the freelancermap team she worked in the US, UK and her home country Spain. Now she focuses on helping freelancers and IT professionals to find jobs and clients worldwide at www.freelancermap.com","sameAs":["https:\/\/www.freelancermap.com\/","https:\/\/www.facebook.com\/freelancermapInternational\/","https:\/\/www.linkedin.com\/in\/natalia-campana\/","https:\/\/x.com\/freelancer_INT"],"url":"https:\/\/www.freelancermap.com\/blog\/author\/natalia-campana\/"}]}},"taxonomy_info":{"category":[{"value":3006,"label":"Marketing &amp; Clients"}],"post_tag":[{"value":3443,"label":"Branding"},{"value":3437,"label":"Online marketing"},{"value":3640,"label":"Social Media"}]},"featured_image_src_large":["https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2017\/05\/Freelancer_tips.png",650,500,false],"author_info":{"display_name":"Natalia Campana","author_link":"https:\/\/www.freelancermap.com\/blog\/author\/natalia-campana\/"},"comment_info":0,"category_info":[{"term_id":3006,"name":"Marketing &amp; Clients","slug":"marketing","term_group":0,"term_taxonomy_id":3006,"taxonomy":"category","description":"<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Marketing tips for freelancers and entrepreneurs. Learn how to market yourself, how to attract the right clients, or how to leverage social media or e-mail marketing! &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4865,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Roboto&quot;}\">Marketing tips for freelancers and entrepreneurs. Learn how to market yourself, how to attract the right clients, or how to leverage social media or e-mail marketing! <\/span>","parent":0,"count":150,"filter":"raw","cat_ID":3006,"category_count":150,"category_description":"<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Marketing tips for freelancers and entrepreneurs. Learn how to market yourself, how to attract the right clients, or how to leverage social media or e-mail marketing! &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4865,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Roboto&quot;}\">Marketing tips for freelancers and entrepreneurs. Learn how to market yourself, how to attract the right clients, or how to leverage social media or e-mail marketing! <\/span>","cat_name":"Marketing &amp; Clients","category_nicename":"marketing","category_parent":0}],"tag_info":[{"term_id":3443,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":3443,"taxonomy":"post_tag","description":"","parent":0,"count":5,"filter":"raw"},{"term_id":3437,"name":"Online marketing","slug":"online-marketing","term_group":0,"term_taxonomy_id":3437,"taxonomy":"post_tag","description":"","parent":0,"count":14,"filter":"raw"},{"term_id":3640,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":3640,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/posts\/4843"}],"collection":[{"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/comments?post=4843"}],"version-history":[{"count":13,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/posts\/4843\/revisions"}],"predecessor-version":[{"id":46032,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/posts\/4843\/revisions\/46032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/media\/25068"}],"wp:attachment":[{"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/media?parent=4843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/categories?post=4843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.freelancermap.com\/blog\/wp-json\/wp\/v2\/tags?post=4843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}