{"id":4920,"date":"2022-07-20T08:12:00","date_gmt":"2022-07-20T06:12:00","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/8-dos-donts-freelance-social-media\/"},"modified":"2024-08-05T11:25:26","modified_gmt":"2024-08-05T09:25:26","slug":"dos-donts-for-freelancers-on-social-media","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/dos-donts-for-freelancers-on-social-media\/","title":{"rendered":"8 Do’s and Don’t’s For Freelancers on Social Media – Improve Your Marketing with These Steps"},"content":{"rendered":"\n

Freelancer marketing strategies and social media often go hand in hand. Not only does social media have the potential of incredible reach, but it can also be used by anyone and anywhere<\/strong>.<\/p>\n\n\n\n

It offers freelancers a ton of different choices to get their message across and their personal brand<\/strong> known. But using it effectively isn\u2019t always as easy as it sounds. <\/p>\n\n\n\n

Do you know how to make the most of social media as a freelancer?<\/strong><\/p>\n\n\n\n

    \n
  1. Do’s<\/a>\n
      \n
    1. Add value<\/a><\/li>\n\n\n\n
    2. Interact with your audience<\/a><\/li>\n\n\n\n
    3. Stay active<\/a><\/li>\n\n\n\n
    4. Try multiple channels<\/a><\/li>\n<\/ol>\n<\/li>\n\n\n\n
    5. Don’ts<\/a>\n
        \n
      1. Mix business pages and personal pages<\/a><\/li>\n\n\n\n
      2. Spamming: P1<\/a><\/li>\n\n\n\n
      3. Spamming: P2<\/a><\/li>\n\n\n\n
      4. Don\u2019t do Social Media Just Because Everyone Else Does<\/a><\/li>\n<\/ol>\n<\/li>\n\n\n\n
      5. Do freelancers need Social Media at all?<\/a><\/li>\n<\/ol>\n\n\n\n

        To help you do that, we\u2019ve made a list of 4 do\u2019s and 4 don\u2019ts of social media for freelancers \u2013 implement them if you want to give your social media strategy a real boost!<\/p>\n\n\n\n

        \n

        Join our freelancer community today!
        Create your profile in just 2 minutes and start attracting new clients.<\/p>\n\n\n

        Sign up for free<\/strong><\/span><\/a><\/div><\/br><\/p>\n<\/div><\/div>\n\n\n\n

        Do\u2019s<\/strong><\/h2>\n\n\n\n

        1. Add value<\/h3>\n\n\n\n

        First and foremost, if you want your social media presence<\/strong> to be enticing to a large audience, you should make sure you\u2019re giving them something of value. That can mean sharing useful information,<\/strong> offering insights and expertise<\/strong> for your freelancing field, sharing interesting articles and much more.<\/p>\n\n\n\n

        The main thing is \u2013 don\u2019t think of social media as just a place to post ads for your business \u2013 the best way to sell yourself is to offer some value that makes people want to come back.<\/p>\n\n\n\n

        2. Interact with your audience<\/h3>\n\n\n\n

        To most of you, this advice won\u2019t be new. But to the ones it will be, you really need it \u2013 social media is not a one-way street. Interaction<\/strong> is maybe one of the greatest things that it enables, especially for small business owners. It helps people get to know the person behind the logo or the company name. It helps people build connections on a personal level. <\/strong> And those are the ones you want to build \u2013 so answer questions, join discussions and actively ask for feedback \u2013 that\u2019s where social media really shines.<\/p>\n\n\n\n

        Don’t miss our guest article \u201cSocial Media + Engagement = A Winning Freelance Writing Business<\/a>\u201d<\/p>\n\n\n\n

        3. Stay active<\/h3>\n\n\n\n

        The next thing that is pretty intuitive but some freelancers tend to neglect, is to stay active in your social media marketing. This is crucial for building up a base of people that pay attention to what you do. Post frequently, <\/strong>but make sure the posts are meaningful and display your motivation and skill. Neglecting frequent updates, because you are doing well for yourself and have a lot of projects lined up is one of the most frequent marketing mistakes freelancers make.<\/p>\n\n\n\n

        Marketing needs to be done at good times as well as bad, <\/strong>convincing others of your enthusiasm.<\/p>\n\n\n\n

        4. Try multiple channels<\/h3>\n\n\n\n

        Facebook is not everything. Yes, it can be extremely useful, but there are a lot of social media types that are much better at particular things than the big F. If you\u2019re all about images and visual content, Instagram and Pinterest will beat Facebook every day of the week. Pinpointing the best kinds of social media you want to use would be great, but diversifying it up<\/strong> and using multiple channels is a great idea.<\/p>\n\n\n\n

        \"Do's
        Do’s & Don’ts For Freelancers On Social Media<\/figcaption><\/figure>\n\n\n\n

        Don\u2019ts<\/strong><\/h2>\n\n\n\n

        1. Mix business pages and personal pages<\/h3>\n\n\n\n

        In the short term, it might be more convenient because it seems like less of a hassle. Adding a bit of personal flair is good for social media. But in case you want your business to ever be at least some level professional or serious, keeping your social media separate from your party photos is a smart decision.<\/p>\n\n\n\n

        2. Spamming: P1<\/h3>\n\n\n\n

        When it comes down to social media, spam on the one hand simply means posting too much. Going overboard<\/strong> and doing five to six posts a day or even more will quickly make everyone regret having them on your timeline. Even if your content is interesting, it still might be too much.<\/p>\n\n\n\n

        I have personally unsubscribed from many a spammer whose content I did find attractive, but just made my use of social media as a whole worse. You\u2019re not the only person on social media<\/strong>, keep that in mind.<\/p>\n\n\n\n

        3. Spamming: P2<\/h3>\n\n\n\n

        Another way to annoy everyone is to act like a robot, which is the second aspect of spamming. I hate Twitter accounts that look like they are run by algorithms. Posting the same exact thing over and over in a similar manner (e.g. \u201csubscribe to my newsletter\u201d) will quickly get tedious for everyone on the receiving end.<\/p>\n\n\n\n

        4. Don\u2019t do Social Media Just Because Everyone Else Does<\/h3>\n\n\n\n

        This is the biggest don\u2019t. Basically, if you don\u2019t have a set goal for your social media presence(s), you are most likely wasting your time<\/strong>. Decide what you want to do \u2013 are you just growing an audience for your content, looking to sell a certain product or doing something else entirely?<\/p>\n\n\n\n

        It\u2019s up to you, but you have to know the answer if you want to get something meaningful for your business out of your social media.<\/p>\n\n\n\n

        Do freelancers need Social Media at all?<\/h2>\n\n\n\n

        Back in 2014, we run a small survey among our worldwide users at freelancermap.com asking them how they use Social Media as a freelancer for business purposes.<\/p>\n\n\n\n

        Social Media was “a new tool” for many, but IT experts were on the “navel of the IT world”. Here’s what they said:<\/p>\n\n\n\n

        <\/div><\/p>\n\n\n\n

        Surprisingly it seemed that IT freelancers were not the biggest fans of Social Media, at least for business purposes. The majority (56.4 %) of the survey participants confirmed not to use any Social Networks within their working life<\/strong>, neither for making contacts nor for self-presentation.<\/p>\n\n\n\n

        43.6 % of freelancers were using Social Media as a Marketing tool.<\/strong><\/p>\n\n\n\n

        For what purposes?<\/p>\n\n\n\n