{"id":5456,"date":"2020-07-20T15:30:00","date_gmt":"2020-07-20T13:30:00","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/local-seo-freelancers\/"},"modified":"2025-03-25T10:17:33","modified_gmt":"2025-03-25T09:17:33","slug":"local-seo-freelancers","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/local-seo-freelancers\/","title":{"rendered":"Local SEO for Freelancers: Rank as an Expert in Your City"},"content":{"rendered":"\n<p><strong>Many people think SEO is too complicated to master, when in fact you can make a few small changes to your website to start rising in search engine rankings. Improving your SEO, especially local SEO, can be a great way of putting your website in front of potential employers.<\/strong><\/p>\n\n\n\n<p>Nowadays, when remote work is a well-extended practice, sometimes we underestimate the power of positioning ourselves as an expert in a city. This can be the city where you live, or perhaps the nearest metropolis to which you could easily drive.<\/p>\n\n\n\n<p>Chances are potential clients could search for <em>\u201cweb designer Florence&#8221;<\/em> or <em>\u201cI need a website Manchester&#8221;<\/em>, so it would be great if you appear as a result for those searches.<\/p>\n\n\n\n<p>You don\u2019t need an SEO agency to start, so take the chance to bring your freelance business to the top of engine results.<\/p>\n\n\n\n<p>Below, we\u2019ve listed a few <strong>tips<\/strong> you can easily implement yourself <strong>today<\/strong> to start <strong>improving your SEO<\/strong> and rank as an expert in your city.<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#b1c3b7\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-background\" style=\"background-color:#b1c3b7;font-size:18px\">Join our freelancer community today! <br>Create your profile in just 2 minutes and start attracting new clients.<\/p>\n\n\n<div class=\"su-button-center\"><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-local-seo\" class=\"su-button su-button-style-default\" style=\"color:#222222;background-color:#FCF2DB;border-color:#cac2b0;border-radius:20px\" target=\"_self\"><span style=\"color:#222222;padding:0px 20px;font-size:16px;line-height:32px;border-color:#fdf6e6;border-radius:20px;text-shadow:none\"> <strong>Sign up for free<\/strong><\/span><\/a><\/div><\/br><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Have an Updated Website<\/h2>\n\n\n\n<p>Of course, to rank on search engines you first need to have a website where you present your freelance services. Secondly, you need to have a <strong>regularly-updated website <\/strong>in order to rise in search engine rankings.<\/p>\n\n\n\n<p>Even if some weeks all you do is change the wording of a few sentences on your homepage, updating your website shows it\u2019s not neglected, which will give it more respect in the eyes of Google. <\/p>\n\n\n\n<p>A great way to ensure you update your site regularly could be to<strong> add a blog<\/strong>. Create a content plan that requires regular additions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Make Your Website Responsive<\/h2>\n\n\n\n<p>A huge part of SEO is making your <strong>website user-friendly<\/strong> &#8211; websites that are difficult to navigate often will not perform well in SEO, no matter what keywords you target. <\/p>\n\n\n\n<p>This has been already verified by Google, so you can check if your website is mobile-friendly with <a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s mobile-friendly test<\/a>.<\/p>\n\n\n\n<p>You should make sure that your website is responsive, which means it is mobile-friendly. <\/p>\n\n\n\n<p>These days, many people browse online using their phones, so your website needs to accommodate this. <\/p>\n\n\n\n<p>Potential employers may be looking for services you offer on their phone, and having a poorly-designed website that is not adaptable for portability will not make a great impression or do well in terms of SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Find Keywords to Rank for<\/h2>\n\n\n\n<p>While ranking for a broad term such as \u2018freelance designer\u2019 will be difficult, you may be able to rank high for more specific terms related to your area.<\/p>\n\n\n\n<p>There are many online tools (both paid and free) that will help you to find keywords that you may be able to rank highly for, especially in your local community.<\/p>\n\n\n\n<p>Tools you could use include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ahrefs<\/li>\n\n\n\n<li>SEMRush<\/li>\n\n\n\n<li>Google Keyword Planner<\/li>\n\n\n\n<li>Ubersuggest<\/li>\n<\/ul>\n\n\n\n<p>Below, we&#8217;ve used Ahrefs to demonstrate how you could find keywords to improve your local SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/freelancermap.s3.eu-west-1.amazonaws.com\/channel_incl1\/local-seo-for-freelancers--rank-as-an-expert-in-your-city-5456.jpg\" alt=\"Example keyword research ahref local seo for freelancers\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>First, you should type in your job &#8211; we&#8217;ve used the example of freelance designer here &#8211; and your location. London is our example city.<\/p>\n\n\n\n<p>Ahrefs will then show you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>keyword difficulty<\/strong> (how easy or hard it will be to rank for that keyword on a scale of 0 &#8211; easy, to 100 &#8211; very difficult).<\/li>\n\n\n\n<li><strong>Search volume<\/strong> (how many monthly searches that keyword receives)<\/li>\n\n\n\n<li><strong>Parent topic<\/strong> (the #1 ranking keyword that would also allow you to rank for your chosen keyword)<\/li>\n\n\n\n<li>Search <strong>volume of the parent topic<\/strong><\/li>\n\n\n\n<li><strong>Traffic potential<\/strong> (how many visitors you can expect to receive if you rank highly for the parent topic)<\/li>\n<\/ul>\n\n\n\n<p>Following our example, you can see that \u2018freelance designer London\u2019 has a low keyword difficulty &#8211; meaning you could easily get on the first page of results. <\/p>\n\n\n\n<p>While that search term receives considerably fewer searches than &#8216;freelance designer,&#8217; it will be much more difficult to rank for such a general term.&nbsp;<\/p>\n\n\n\n<p>What&#8217;s more, you may get searches from people who do not find your website relevant to them. On the other hand, people who are searching for &#8216;<em>freelance designer london<\/em>&#8216; are probably looking for a designer based in London &#8211; meaning 150 of those 150 searches are relevant to you in this example.<\/p>\n\n\n\n<p>Potential clients may be using Google to try and find freelancers in your field, so using these <strong>niche keywords<\/strong> can be a great way of putting your website in front of those potential employers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Content Creation<\/h2>\n\n\n\n<p>Once you&#8217;ve<strong> found the keywords<\/strong> for which you want your website to rank highly, it&#8217;s time to focus on <strong>creating content<\/strong> either in the form of a blog post or a landing page with those keywords.<\/p>\n\n\n\n<p>For example, your home page could list you specifically as a freelance designer based in London. <\/p>\n\n\n\n<p>However, if you still want to attract clients from other locations as well, it may be best to dedicate a separate page or post to your &#8216;freelance designer london&#8217; keywords. You might want to add images or videos that locals will easily recognize to create a <strong>special appeal to users in your city<\/strong>.<\/p>\n\n\n\n<p>If you are using WordPress for your website, download Yoast &#8211; a free SEO plugin that will provide an analysis of your post or pages SEO. It will help you with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How <strong>frequently<\/strong> you have used your keyword in the text (and whether to use it more)<\/li>\n\n\n\n<li>How <strong>effective your title is<\/strong> (it should always include your keywords)<\/li>\n\n\n\n<li>Adding <strong>SERPs<\/strong> to your post (the description or snippet that will be displayed in search engine results)<\/li>\n\n\n\n<li>Analysing your use of <strong>headers, sentence construction, and ease of reading<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>You want your page\/post that targets your <strong>local SEO keywords<\/strong> to mention those keywords enough that search engines pick your page up, but not so much that the writing seems unnatural.<\/p>\n\n\n\n<p>Do not forget to<strong> include your keyword in URLs and different subheadings<\/strong>. This is also important to rank your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Create a Web of Links<\/h2>\n\n\n\n<p>An effective way of improving the SEO on your website is to start building <strong>links to your site, both internally and externally<\/strong>.<\/p>\n\n\n\n<p>If you have a blog, you can link to other relevant posts you have written to create an <strong>internal \u2018web\u2019 of links<\/strong> that will show Google that your website is legitimate and helpful to your readers.<\/p>\n\n\n\n<p>Likewise, if you can find other websites to either link to your site, or that you could guest post for, this can help you to rank higher for SEO.<\/p>\n\n\n\n<p>Guest posts can also expose your work to an entirely new audience and direct them to look more into your content, which further boosts your clicks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Tailor Your Website to Your Location<\/h2>\n\n\n\n<p>Having a local address listed on your website &#8211; whether that\u2019s your business\u2019 address or a P.O. Box &#8211; can be very helpful for improving your local SEO.<\/p>\n\n\n\n<p>Rather than creating a generic website about your, for example, web design business, <strong>write specifically about your local area<\/strong>.<\/p>\n\n\n\n<p><strong>Things you could include to are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Address<\/li>\n\n\n\n<li>Operating hours<\/li>\n\n\n\n<li>Contact information<\/li>\n\n\n\n<li>An embedded map (if relevant)<\/li>\n<\/ul>\n\n\n\n<p>All of these things, alongside <strong>location-specific keywords<\/strong>, can help you to rank highly for your local area.<\/p>\n\n\n\n<p>For example, if you are offering translation services in Mexico City, it\u2019ll be effective for your Local SEO if you have long-tail keywords such as \u201c<em>English to Spanish translation services in Mexico City<\/em>\u201d or \u201c<em>traducciones espa\u00f1ol-ingl\u00e9s en Mexico<\/em>.\u201d Same for \u201c<em>Web developer PHP in Madrid<\/em>\u201d or any other specific role or skill.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Social Media<\/h2>\n\n\n\n<p>Having <strong>social media accounts<\/strong> for your freelance website is essential if you want to find more clients in your local area.<\/p>\n\n\n\n<p>Aside from your website, your <strong>social media profiles<\/strong> are one of the first things potential clients are going to see. You want your accounts to be professional, and to clearly show where you\u2019re based and what you do in order to attract local clients.<\/p>\n\n\n\n<p>Right now, Instagram is such a powerful tool for creatives and designers. It&#8217;s the perfect showcase for your work. Here are two great examples:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/Bfqg2DAB-qN\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/BoEGCo1B-2o\n<\/div><\/figure>\n\n\n\n<p>If you happen to be very active in two cities, it might make sense to create different profiles for the different locations to <strong>deliver more relevant local content<\/strong>. <\/p>\n\n\n\n<p>Of course, that takes time, so just do this if you see that it could be particularly beneficial for you. Consider using a social media scheduling tool such as Hootsuite or Buffer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Go Offline with Events<\/h2>\n\n\n\n<p>People love to connect and to receive free stuff. We have already talked about the power of <a href=\"https:\/\/www.freelancermap.com\/blog\/organising-meetups-in-7-steps\/\">organizing meetups as a freelancer<\/a> and bringing your <strong>strategy offline<\/strong> can do wonders for your business.<\/p>\n\n\n\n<p>If you are a designer, for example, you could organize a meeting to talk about different tools for beginners or different online tools that people could use. <\/p>\n\n\n\n<p>Use the chance to show at the end some of your <strong>own work and portfolio<\/strong> to show that, although online tools can be useful, nothing can compare to the work delivered by a professional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Name, Address, and Phone number Consistency<\/h2>\n\n\n\n<p>Your <strong>NAP information<\/strong> &#8211; this is your <em>name, address, and phone number<\/em> should be shown <strong>consistently<\/strong> on your website, directories, social media platforms, and other sources across the Internet. <\/p>\n\n\n\n<p>Having your <strong>NAP data correctly displayed and up-to-date<\/strong> is key when looking to <strong>rank well in local searches<\/strong>.<\/p>\n\n\n\n<p>To make sure that your NAP information is the same across different sources, make a search in Google to see how your information shows up in the search results. <\/p>\n\n\n\n<p>Search for your business name + phone number or address phone number and see the different (or hopefully same results).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Reviews and Testimonials<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/www.freelancermap.com\/blog\/client-testimonials-recommendations-for-freelancers\/\">Client testimonials<\/a><\/strong> are a powerful way to convert leads into customers. Reviews and ratings also improve conversion rates as these add credibility to the services that the freelancer offers.<\/p>\n\n\n\n<p>Google also loves reviews and it will help you get <strong>better rankings<\/strong>.<\/p>\n\n\n\n<p>Overall, <strong>improving your local SEO<\/strong> is not as complicated or daunting as it may initially seem. <\/p>\n\n\n\n<p>If you make the changes suggested above, you should quickly see your website rising in search engine rankings and become one of the first steps for potential clients searching for the services in your local area.<\/p>\n\n\n\n<p>But do not forget global clients either; having the chance to work from home with clients worldwide is an incredible opportunity and has the potential to help you grow your freelance business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.freelancermap.com\/registration?ref=blog-com-local-seo\"><img decoding=\"async\" width=\"1024\" height=\"297\" data-src=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up.png\" alt=\"Looking for freelance projects? Register for free on freelancermap and land new clients a 0% commission fees\" class=\"wp-image-42927 lazyload\" data-srcset=\"https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up.png 1024w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-300x87.png 300w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-768x223.png 768w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-720x209.png 720w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-580x168.png 580w, https:\/\/www.freelancermap.com\/blog\/wp-content\/uploads\/2024\/07\/cta-blog-freelancermap-sign-up-320x93.png 320w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/297;\" \/><\/a><\/figure>\n\n\n\n<p>You might also like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.freelancermap.com\/blog\/how-to-use-twitter-to-find-clients\/\">How to use Twitter to Find clients<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.freelancermap.com\/blog\/professional-portfolio-freelance\/\">Create a professional portfolio as a freelancer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.freelancermap.com\/blog\/client-reviews\/\">How to Deal with Client Revisions as a Freelancer<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Many people think the concept of SEO is too complicated to master, when in fact you can make a few small changes to your website to start rising in search engine rankings.<\/p>\n","protected":false},"author":3065,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[3006],"tags":[3437,3551],"class_list":["post-5456","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-online-marketing","tag-personal-brand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local SEO for Freelancers: Rank as an Expert in Your City<\/title>\n<meta name=\"description\" content=\"Is your website getting you clients? Work on your local seo to rank higher on Google. Make it easier for potential clients to find you!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelancermap.com\/blog\/local-seo-freelancers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO for Freelancers: Rank as an Expert in Your City\" \/>\n<meta property=\"og:description\" content=\"Is your website getting you clients? Work on your local seo to rank higher on Google. 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