{"id":5697,"date":"2022-09-20T00:00:00","date_gmt":"2022-09-19T22:00:00","guid":{"rendered":"https:\/\/www.freelancermap.com\/blog\/what-does-e-commerce-manager-do\/"},"modified":"2022-10-21T14:54:18","modified_gmt":"2022-10-21T12:54:18","slug":"what-does-e-commerce-manager-do","status":"publish","type":"post","link":"https:\/\/www.freelancermap.com\/blog\/what-does-e-commerce-manager-do\/","title":{"rendered":"What does an E-Commerce Manager do?"},"content":{"rendered":"\n

E-Commerce is booming. The past few years have seen a sharp rise in the number of e-commerce manager positions. These managers are responsible for a retailer’s online sales presence and take on tasks ranging from selecting the product range to returns management.<\/strong><\/p>\n\n\n

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Role overview<\/div>
Responsibilities<\/a><\/span>
Skills<\/a><\/span>
Background<\/a><\/span>
Salary<\/a><\/span><\/div><\/div><\/div>\n<\/div>\n\n\n\n


What’s E-commerce? The role of the E-Commerce Manager<\/strong><\/h2>\n\n\n\n
\"E-Commerce<\/figure><\/div>\n\n\n\n

An E-Commerce or online store <\/strong>is a place online (a website) where customers can buy products or services. Gone are the days of retail companies expanding via physical stores. Today, it\u2019s all about connecting with your customers in the quickest way possible.<\/p>\n\n\n\n

So, how can we do this? That would be online!<\/p>\n\n\n\n

Most brands today have an online presence<\/strong> and sell their products online<\/strong> supplementing or sometimes replacing, the traditional store. This new sales channel is also changing the requirements placed on the sales staff. Now, you don’t just need to consult the client that gets into the shop but you need to bring customers to the website<\/strong>.<\/p>\n\n\n\n

With E-Commerce growing at an unprecedented rate all over the world a new role has arisen: The e-commerce manager<\/strong>. <\/p>\n\n\n\n

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Looking for an E-Commerce Manager?<\/strong><\/p>\n<\/div>\n\n\n\n

<\/i> Browse freelance E-Commerce Manager profiles<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n

E-commerce Manager Responsibilities: What do they do?<\/strong><\/h2>\n\n\n\n

E-commerce managers are responsible for managing the entire e-commerce presence<\/strong> of retail companies. They manage the assortment, select products for sale and take over the management of returns.<\/p>\n\n\n\n

In their day-to-day work, they mainly deal with the planning and further development of the shop appearance<\/strong> and act as an interface between various specialist departments. These include agencies for web design, the marketing department within the company, development, IT and PR agencies.<\/p>\n\n\n\n

In addition, e-commerce managers<\/strong> are entrusted with the administration of incoming payments and returns and analyze the sales statistics in order to optimize the product range and to be able to place targeted advertising.<\/p>\n\n\n\n

Ultimately, the main goal of an e-commerce manager is to improve conversion rates<\/strong>, i.e. the rate of purchases resulting from the shop visitors.<\/p>\n\n\n\n

Basically, e-commerce managers are active in an industry that has a product to sell. They are mainly active in the retail and B2C industry. <\/p>\n\n\n\n

The best physical products to sell online are:<\/p>\n\n\n\n