7 Features of the Perfect Landing Page for Your Freelance Business

22.11.2017

If you’re trying to find clients online in any way, your landing page is an essential part of the process. That’s the place people “land” when they click on a link referring them to you. Many freelancers, especially at the start of their careers, just use their homepage as their landing page. However, turning visitors into customers or clients is a tricky process. And it needs its own page.



 Creating an efficient landing page is one of the biggest efforts you’ll have to put into your marketing as a freelancing. But fear not, that’s why we’re here. We’ve gathered the best tips and created a 7-step-list to help you make the most out of your landing page.

1. Determine the Goal

This tip is pretty much the first step in any marketing strategy. Just doing stuff for the sake of doing it rarely brings any results. The very first question you have to ask yourself is – What should my landing page acheive?

The answer can be as simple as signing up for your newsletter. Whether you want to sell an eBook, get people to test a product or follow you on Instagram, landing pages can do it all. But they only work if you know what they’re there for and work towards it.

2. Provide a Clear Message

When you go on one of the landing pages for Airbnb, the first sentence you see is “Find a place to stay”. It’s right in the middle of the page, in bold big letters, surrounded by nothing but an image. This really shows how a simple message can convey what a page is all about. Have your landing page tell visitors where they are and what kind of service you provide. This is not the place for long explanations – make it short and to the point.

3. Keep it Minimal

Landing pages, as we have already established, should have clear goals. You don’t want to distract visitors with stuff that doesn’t serve the goal. As soon as people feel that they’re getting more information than they bargained for, you’ve lost them. Nobody sits there and stares for page for minutes looking for what they came to find. It’s either right in front of their eyes or not there at all. So keep it minimalistic and low on the fluff.

4. Speed is Essential

Speed is another important element of landing pages. In fact, it might be the most important characteristic of any website. As soon as visitors have to wait more than a couple of seconds, they’ll just leave. It’s an instinct. The page is not loading, something must be wrong with it. The minimalism should really come in handy here, since it also means there’s not really a ton of stuff to load.

To really make sure your landing page is swift, do some testing. Pingdom is a great free online tool that gives your site a grade and helps you identify how it can be improved.

5. Include a Call to Action

The call to action is where your goal comes alive. It’s the big blue button that says “Follow me on Twitter”, “Sign up for my Newsletter”, “Hire me” and so on. Without a call to action, landing pages are essentially worthless. It should be prominently placed, short and encouraging the visitor to do a certain thing. That’s how you do it right.

6. Avoid Annoying Pop-ups

There are a lot of sites out there that include their call to action as pop-up. The classic scenario is you reading an article, scrolling down after finishing the first couple of paragraphs and getting an annoying pop-up. How many times have you clicked on those buttons? For me, it’s zero. Instead what happens is me leaving the website and feeling harassed. Try to avoid invoking that feeling in people who might be genuinely interested in your services.

7. Different Message for Different Users

If you really want to get into making your landing page as good as possible, you should be creating not one but several of them. Different users will be coming to your site with a varied knowledge of your business and will be looking for different things.

Let’s say someone has followed you on Facebook and clicked on a link you posted yourself – they know who you are already, you don’t have to waste precious space telling them that on the landing page. People who found you after you were mentioned for someone else, on the other hand, will need that information. It’s impossible to craft one perfect message for everyone. The trick is reaching everyone with the message that suits them perfectly.

How do you utilize landing pages for your freelancing business? Share yours in the comments below and get feedback from us and the community!e
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