5 Tips to Shoot and Score a Gig as a Freelancer

03.05.2018

One of the biggest issues for freelancers is to find new (good) clients. Renae knows that finding clients that pay you well is extremely important for your business success. In this article, she shares with us her best 5 tips for landing new clients. We leave you with her!

By far the best financial move of my life was to “go freelance” and become location-independent.

I replaced my boss with over one hundred clients and my income and freedom increased at an insanerate. I didn’t know it at the time, but it’s also a great path to entrepreneurship.

I know the pitfalls and fears of the freelance lifestyle. There’s a few simple tricks to be successful at it. Finding good clients that pay well becomes second nature once you know what you’re doing.

Using the right platforms to score clients is essential. It’s a minefield out there and things are not always what they seem. To help freelancers, based on my experience and research I made gigsandjobs.online, a directory of the best places on the web to sell your time.

Disclaimer: freelancermap.com is proud to be listed amongst the best platforms within the IT field.

Now that you have the right venue to “go fishing,” what’s next? 

 

How To Score A Gig

 

(Yes, most of the following is 100% cold-pressed common sense. Still, most struggle with it. Hence freelancing’s bad rep.)

Follow these tips and you will score!
 

1) Get noticed


There’s an army of freelancers out there competing with you.

But competition Is good! It means there’s a healthy market with money changing hands, classic supply and demand

Yes, sell yourself – put your best self forward. But the most important part is to differentiate yourself. 

To make this happen, meet your new mantra: EVERYTHING IS COPY.

If you’re a killer coder but suck at selling your skills, consider hiring a copy-writer to help you make your profile/CV stand out. The cost is minimal and more than worth it.

If you do your own copy-writing, start a “freelancing swipe file.” Spend some time perusing the profiles from other freelancers, especially the copy-writers. When somebody stands out, put it in your swipe file. This will be your “inspiration”. It’s not called copy-writing for nothing!

I’m a big believer in the FIRST IMPRESSION. Studies have shown that the first impression is formed within 1/20th of a second. Make yours count. Having some attention-grabbing headline or graphic to capture your prospect is a great way to stand out.
 

2) Pay attention to details


Start by checking for correct grammar and spelling. (You wouldn’t believe what I’ve seen.... 

If you have a profile photo, ditch the busty shot of you on a beach in a bikini or the hunky selfie at the gym.  (Unless you’re going for a modelling job or looking for a date!)

Looking reliable and well-presented IS a must 

If you want to land five-star gigs, present yourself accordingly.  Write properly and dress like the clientele you want to have. You know the ones…successful, classy, and with the money to pay you what you’re worth.

Who would you hire?

This guy: “BY FAR, the best copy-writer for getting your business from Zero to HERO at warp speed, Scotty! 

or This guy:“Please, please, give me a job.  I’ve just been kicked out of my mother’s basement and I’ve barely eaten in a week. I’ll do anything for a few bucks :(“

Even as corny as he may sound to you, you want to be the salesman, not the basement-dweller.

Once you digested this fact, remember to always up-sell your other skills. Your clients will love you for it! 
 

3) Cultivate trust


Freelancing is based on trust. So, your job is to instil trust in potential employers.

Be professional.  Clients don’t care about your kids, your dog, or if your house is falling down.  People are busy; they want to know what you have, when they can have it and for how much. 

So look, sound and act professional at all times with your clients and on social media. 

Again, clients just want to know that you can deliver what you promise, on time and smoothly.  Know your abilities well enough to estimate the work deadlines accurately.

You’re there to make their life easier, not complicate it. Posting drunken/sexy pictures on social media will not help you in any way, at any time.

Be clear, simple and prompt in all your communications. If you take a few days or a week to get back to them, you missed the boat. The client will always pick the early worm.

Use testimonials from previous clients to give your portfolio social proof.  Be creative in how you present them, and it will help you stand out from the crowd.  

If you’re just starting out as a freelancer, use references from other areas of your life that convey your rock-solid character and work ethic 

Stand out by under-promising and over-delivering.  If you offer great value, you will establish yourself with great feedback, repeat work and word-of-mouth referrals.  Everything about you will inspire trust.

Go the extra mile. There’s far less competition in the top 10% of the market. Plus, the money is way better.  
 

4) Fake it until you make it, baby


Everyone has to start somewhere. It will take a while to get higher quality gigs and better pay.

Not all gigs will be your dream,  if you’re just starting out, consider it getting paid to study and learn your trade. 

Be prepared to do some grunt work at the beginning.  You’d be amazed at what you’ll learn from it and where it may lead you. 

This being said, there is a fine line between building your portfolio and being desperate.

Your TIME is your most valuable asset.  Don’t waste it on unworthy, high maintenance, or unpleasant people.  Move on quick and make space in your life for better things. Just be polite and gracefully withdraw. 

In my life experience, I can guarantee that when one door closes, two open.

You will have ugly streaks with no work at all. Get through these by remembering that you already have a job: it’s to find a job 

You will make mistakes.  Underbidding, missing deadlines, accepting bad clients, not getting paid; as soon as you realize you’ve made a mistake, correct it. Just about everyone makes mistakes, but most live in hope and ignore it. 

As a general rule, if you keep doing what works and stop doing what doesn’t work, you’ll do great!
 

5) It’s not just about the money.


As you build your reputation and portfolio, you will:

  • Make new connections
  • Invent new ways to score clients
  • Learn how to refine your offering
  • Have clarity about what you want and who you are.
  • Simplify everything
  • Become a better communicator

These are invaluable assets and skills that will help you in all aspects of your life. 

Always remember that on the other side of that screen there’s an actual human being who is just looking forward to connecting with you. This is what you will likely attract.

 

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

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