How to Create a Course and Sell Your Freelance Knowledge


Online courses: how many have you seen on the Internet? If you’re already running your own freelance business, you might be asking yourself whether investing the time and effort into building a course is really worth it. Creating a course could definitely benefit you and your freelance business, especially in the long term.



Benefits of Creating a Course as a Freelancer

Diversify Your Income

All freelancers know that the greatest downside to the freedom freelancing provides is that your income is rarely completely stable. Creating a digital product (in this case, a course), can be a fantastic way of diversifying your income and better establishing how you earn money every month.

Even better, creating a course is a one-time effort - you can then sell that product over and over again, essentially creating a means of passive income on top of your freelance work.

An alternative digital product you could consider would be writing an e-book.

Establish Yourself as an Authority 

Creating a course based on your niche as a freelancer clearly establishes you as an expert in your field.

When you show you are experienced enough to share your knowledge with others in the form of a course, you’ll be elevating your name in your freelancing field and increasing the chances of potential clients coming to you for future work.


How to Find a Topic to Create a Course About

So, you’ve decided to create a course to sell. Now you need to find what to create your course on.

What should the course you create surround?

You’ll need to focus on something:

  • Related to your freelance business
  • Without a lot of competition from others
  • On a subject in which you are an expert

Below, we’ll cover how to create your course, but one of the most important things before you get started is to make sure your course is needed.

Ask yourself: does it serve a purpose? Does it actually teach people something useful?

You could create a course on a tool you use, such as Photoshop or video editing software if you are a designer, or on a particular skill you have, such as freelance writing, coding, or whatever main skill you utilize in your freelance field.


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Guide to Create Your Online Course

1. Pick Your Topic

As we’ve mentioned above, before you do anything else you need to select what your course will actually be about.

Your course subject should be something that you are extremely passionate about - you need to be in love with your subject in order to create something other people can also get excited about. Besides, writing about a subject you’re not interested in is going to result in sub-par content that doesn’t showcase the best of your abilities, and that isn’t going to help anyone. 

Your topic needs to be in demand. You could write the best, most informative course on the market - but if no one actually wants it, you’ll have wasted your time.

The best way to make sure your topic is in high-demand is to join forums, Facebook groups, and online communities and find what people are asking for. Are there already hundreds of courses on the same topic? Or have you found a gap in the market that people are asking for?

2. Outline How Your Course Will Help People

In order to sell your course, you need to show people what’s in it for them. Outline, before you start writing anything, exactly how your course will help people and why they need it.

Keep this outline in mind while producing your course to help you create content that is actually beneficial to your future customers, not just to you.

3. Plan Your Course Structure

Knowing where to start can be overwhelming once you’ve found the topic you want to create your course about. Breakdown the structure into lessons and try to create a rough outline for your course to follow.

Ideally, your course should flow in a logical manner to create a series of sequential modules that gradually teach your students more about the topic as they progress through the course.

4. Produce It

Now is the stage that really matters: creating the course! Once you have your structure planned out, start writing, filming, and editing your course content.

Extra tip: Some freelancers release a beta version of their course to a select group to get feedback on it before officially releasing it. This can be a great way of getting genuine feedback on your course and finding out what you need to change to make it the best it can be before you start promoting your course to a wider audience.

5. Price the Course

Pricing your course can be challenging - you want to price it high enough to reflect the value of the content you are sharing with people, but you also don’t want to price your course so high that it puts a lot of people off.

There is no right or wrong price for your course - but you should carefully consider how much your course is worth before putting a number on it. As a starting point, take a look at your competitor’s courses and see how much they are charging, and use this as a benchmark for your own course.

6. Marketing Your Course

Once you’ve created your course, you need to get it in front of your target market!

The ways you can promote your course are endless, but here are a few great options to consider:

  • Write a series of blog posts building up to your course and why people need it
  • Be a guest on podcasts to discuss your course (and reach other audiences)
  • Host free webinars and Facebook lives with a preview of your course
  • Run ads to promote it
  • Use social media and consider asking others to share/retweet your posts
  • Create free email courses, e-books, or other digital products as an email opt-in that lead up to your course

Creating a course for your freelance business is a big investment of your time - but if you get it right, you’ll have a product you can sell over and over again for years to come.


Hopefully, these steps have made the process of finding a course topic and creating your course seems a little clearer! Good luck!

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