Social Media Marketing for Freelancers

03.09.2015

Most of you are probably familiar with social media marketing and its benefits. It is, indeed, an extremely convenient way to get your message out there, providing wide reach and spreading fast at the same time.

Marketing is vital to a freelancer success, and social media is probably one of the best ways to show your clients that you’re ready to go and what you’re made of. Here are a couple of things you should keep in mind when marketing your services via social media.

1) Utilize multiple channels
First and foremost, social media stands for more than just Facebook. While the site is great and making a business profile there could have lots of benefits, you should not neglect other social media sites. Twitter, Google+ and YouTube, among others, can be great marketing tools as well. You should first think about what suits you most – this depends on what exactly you are trying to sell, but where you think potential clients might be hanging out as well. Pinpointing the best kinds of social media you want to use would be great, but diversifying it up and using multiple channels won’t hurt as well. So try different things in order to determine which ones are best for you, but don’t make the mistake of just focusing on one media, because you will be missing out on opportunities. Furthermore, putting your eggs in one basket is never a good idea, just look at what happened to MySpace.

2) Stay active
Next thing that is pretty intuitive but some people tend to neglect is to stay active in your social media marketing. This is crucial for building up a base of people that pay attention to what you do. Post frequently, but make sure the posts are meaningful and display your motivation and skill. You can share projects you have completed; this is an excellent way to let prospective clients see the quality of your work. Neglecting frequent updates, because you are doing well for yourself and have a lot of projects lined up is one of the most frequent marketing mistakes freelancers make. Marketing needs to be done at good times as well as bad, convincing others of your enthusiasm.

3) Build connections with your clients
As a freelancer, your clients are one of the most important assets you have. The most solid way to keep them is to communicate with them and build a professional connection, based on trust. If clients like you and know they can count on you, it is very likely that you will be the one who gets that next project or gets recommended to a partner. So make sure you interact with your clients through social media, answer any questions they might have, engage in discussion and earn their respect. When utilizing social media marketing, you don’t just want to be a commercial. You shouldn’t just focus on selling your product. Building up brand awareness, keeping your clients close to you and leaving a good impression with your social media activity are all long-term steps, which will pave your way to success.

Pic: © ra2 studio - fotolia.com
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