Keywords
Communication
Communicating with customers
Communication Management
Communication consulting
Journalism
Journey-level background
Journalist
Digital Marketing
Digital Marketing Strategist
Social Media
Social Media Marketing
Social Media campaigns
Social Media Editor
social media manager
SEO
seo copywriter
Skills
More than 14 years of experience in the communicationand marketing areas, at companies as Rede Globo, RBS TV and LDLL Consulting. Great knowledge in team management, social media strategy, products development, SEO for sites and interface with celebrities, agencies and internal departments. Besides, events planning and execution, research analysis and expertise on sales funnel.
Project history
LDLL Consulting
• Repositioning of brands in Brazil and Italy, with the objective of strengthening them (branding), attract news clients and generate long-term loyalty.
• Development and implementation of the online communication calendar. Content creation, promotions and events for social networks: Facebook, Instagram and Twitter. Direct relationship with the clients in some cases.
• Search for strategic spaces in the media to highlight the image of the clients, strategic divulgation plan, evaluation of results, monitoring of competition, production of press releases and kits, production and participation in events and capture of partners.
• Effectiveness measurement with tools as Google Analytics, internal BI reports and specific data from social media.
• Interface with international teams, agencies and suppliers.
Globo TV
• Repositioning of brands in Brazil and Italy, with the objective of strengthening them (branding), attract news clients and generate long-term loyalty.
• Development and implementation of the online communication calendar. Content creation, promotions and events for social networks: Facebook, Instagram and Twitter. Direct relationship with the clients in some cases.
• Search for strategic spaces in the media to highlight the image of the clients, strategic divulgation plan, evaluation of results, monitoring of competition, production of press releases and kits, production and participation in events and capture of partners.
• Effectiveness measurement with tools as Google Analytics, internal BI reports and specific data from social media.
• Interface with international teams, agencies and suppliers.
Globo TV
- Responsible for the published content of GloboEsporte.com and SporTV.com (top 5 sports sites in Brazil) and insights for big television programs (Globo Esporte, Bem, Amigos and SporTV News).
- Strong participation in internacional events like: Olympic Games 2016 and 2012, World Cup 2014 and 2010, NBA Global Games 2013, Pan American Games 2007, Brazilian Football Championship 2010-2017 and Brazilian Cup 2010-2017.
- Social Media accounts administration. Published contents with big audience and engagement.
- Google Analytics heavy user and intern SEO tools, Facebook, Twitter and Instagram to measure audience, readers and follower.
- Development of specific products to growth the audience in sazonal periods.
- Content productions and interviews with celebrities: Romário, Neymar, Ronaldo, Valderrama, Falcao García, Maradona, Oscar Schimidit, Stoichkov, Allan Shearer, Chilavert, Jorge Campos, Mats Wilander,
Gustavo Kuerten, Joakim Noah, and others. - Leader of a team with 8 people.
Local Availability
Only available in these countries:
Brazil
I live in Brazil, but I can go anywhere.
