Keywords
Skills
Web Analysis:
- Adobe Analytics / Adobe Marketing Cloud
- Google Analytics / Google Partner certification
- and others: Piwik, etracker, econda, etc.
- Sistrix
- Searchmetrics
- and others: Ryte, Ahrefs, etc.
- Adobe CQ5 / AEM 6
- Typo3
- and others: Sitecore, Wordpress, etc.
- Magento
- OXID
- and others: Plentymarkets, WooCommerce, etc.
- Prince2 - Projects in Controlled Environments
- OIBEC - Oxford International Business English Certificate
- and others: Google Analytics, Google AdWords, etc.
Project history
2012 - today:
Insurance, medical industry, producer, consulting, agencies
2008 - 2012:
Real estate, health, online
- Development of marketing and publicity strategies
- Budget planning and responsibility
- Control and coordination of external agencies and service providers
- Sales support, consulting, looking after customers’ interests
- Planning and coordination of projects in the field of international online marketing (including analytical studies and concepts, SEO, SEA, affiliates, content, social media)
- Project management and coordination of projects in the programming field (e.g. CMS, eCommerce, apps)
- Drawing up briefings, project requirement lists and functional specifications etc.
- Planning and execution of annual reports and customer presentations, locally and internationally
- Organisational and technical leadership and control of teams
Insurance, medical industry, producer, consulting, agencies
2008 - 2012:
- Setting up and expanding the online marketing team (from 2 to 10 FTEs)
- Organisational and technical leadership of team members
- Customer consulting and support in all agency areas
- Presales consulting, sales support
- Drawing up and implementing marketing strategies and plans
- Planning and coordination of projects in the field of online marketing (analysis and optimisation of websites and online shops, SEO concepts, AdWords campaigns on the display and search network, content marketing, app programming)
- Planning and execution of annual reports and customer presentations, locally and internationally
Real estate, health, online
Local Availability
Open to travel worldwide