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Last update: 20.09.2021

Senior Web Analytics Manager

Graduation: Master's degree, Automation and industrial process
Hourly-/Daily rates: show
Languages: English (Full Professional)

Keywords

google tag manager google big query BI Google Analytics Google Data Studio big query Google sheets React.js Google Tabellen Google Tabellen Scripting google app script tealium React PowerBI Javascript SQL

Skills

A self-made Web Analytics professional (Google Analytics IQ and Google Partners certified) with IT background and teaching experience. Fluent in English. With excellent communication and self-management skills.

I have strong analytical skills and experience in data quality, data automation and problem-solving. I maintain attention to details and have the ability to work on multiple client projects.

I am working as a subcontractor with US, AU, EU agencies or directly with clients as an independent specialist or team player (interact with product managers, marketing teams, and developers).

EXTENSIVE EXPERIENCE IN:
• Google Tag Management and Google Analytics 360 (Premium)
• Google Cloud Platform, Google Big Query, Google App Scripts, SQL
• Business intelligence tools: Google Data Studio, Google Spreadsheets, Microsoft Power BI (Power Query and DAX)
• JavaScript (Native), React.js, DOM, HTML, Regex, Cookies, HTTP requests (API), and debugging tools

Project history

09/2019 - Present
Senior Web Analytics Manager
Responsible for WEB tracking (Google Marketing Platform) across 50+ company worldwide websites on all phases: creating documentation, communicating with developers, implementation, testing, support

Support of marketing teams with clean and correct data (setting up pixels and conversions, debugging). Creating reports in Microsoft Power Bi, Google Spreadsheets, Google Data Studio based on raw and aggregated data

Mobile App tracking setup and advanced reporting (funnels):
- Firebase / Google Analytics, Adjust, Appfigures, Google Tag Manager, Google Big Query

Migration of the tracking:
- from Adobe Analytics (Dynamic Tag Management) to Google Analytics (Google Tag Manager)
- from HTML websites to Single-page applications (SPA)
- from Google Analytics for Apps to Firebase Analytics

Projects with the API (Python):
- Google Analytics API, Google Cloud Storage API, Google Big Query API, Adjust API, etc

02/2016 - Present
Google Tag Manager Expert | Google Analytics 360 Certified
Upwork (Freelancer)
Completed over 200 implementations of web-analysis scenarios for small and medium-sized businesses as an independent specialist or member of the agency team.

WORKING WITH REQUIREMENTS:
• Translate business requirements into technical tagging specifications
• Participate in the planning, development, deployment and testing of information collection and reporting solutions with a focus on an efficient and automated approach
• Maintain technical documentation on analytics and tagging specs and determine effective methods for capturing data elements (dataLayer) to be utilized in web development

IMPLEMENTATION AND AUDIT:
• Validate tag implementation, identify data collection issues, suggest improvements and implement fixes
• Implementing Google Tag Manager, Google Analytics, and 3rd-party conversion pixels using best practice approaches
• Development of digital tagging solutions that measure financial results (Enhanced Ecommerce), customer satisfaction (User ID tracking), and engagement metrics (scroll tracking, interaction with elements on the page)
• Experience with JavaScript (Native), DOM (Document Object Model), and HTML, Regex, Cookies and debugging tools
• Experience with the Google APIs, Google Query, and Google App Scripts
• Work with internal teams (SEO, PPC, etc.) and partners in support of analytics and tagging needs/management across the organization

REPORTING AND VISUALIZATION:
• Usage business intelligence or data management tools (Google Data Studio, Google Spreadsheets, Microsoft Power BI (Power Query and DAX), SuperMetrics) to provision data, analyze data, identify and document gaps, and enable self- service
• Strong understanding of A/B and multivariate testing techniques, best practices and tools (Google Optimize)
• Create custom (KPI), automated site and campaign performance reports for management and marketing teams
• Identify existing reports and/or processes for automation opportunities. Providing insights and actionable recommendations

09/2018 - 08/2019
Web Analytics Manager
- Google Analytics 360 and Google Tag Manager 360 Integration and Management for company websites internationally
- Reports and Dashboards creation based on Raw data (Google Analytics, Firebase Analytics, custom connectors) from Google Big Query
- Building ETL projects using Python

Time and spatial flexibility

Available part-time for remote work

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