de
Lead Digital Analyst
Swiss Company
(Internet and Information Technology, 500-1000 employees)
Keywords
Skills
Lead Digital Analyst certified in the Google Partner program and Google Analytics.
With expertise in seamless migration to Google Tag Manager Server Side and GA4 for medium to enterprise-sized businesses across Germany, Austria, Switzerland, and the USA.
Specializing in supporting Business and Marketing teams in various industries with the complex integration of data products and data preparation for analysis.
Proficient in providing support for Web and App tracking, including processing raw data in Google BigQuery and utilizing advanced data visualization tools such as Looker Studio, Power BI, and Tableau.
With expertise in seamless migration to Google Tag Manager Server Side and GA4 for medium to enterprise-sized businesses across Germany, Austria, Switzerland, and the USA.
Specializing in supporting Business and Marketing teams in various industries with the complex integration of data products and data preparation for analysis.
Proficient in providing support for Web and App tracking, including processing raw data in Google BigQuery and utilizing advanced data visualization tools such as Looker Studio, Power BI, and Tableau.
Project history
06/2020
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Present
Web and App tracking (Google Analytics and Google Tag Manager) for 3 company brands in top of market in Switzerland.
Providing support to Marketing teams by ensuring the integrity of data through pixel and conversion setup, debugging, and generating insightful reports using Looker Studio, Power BI and Tableau, drawing from both raw and aggregated data sources.
Expertise in App tracking setup and advanced reporting, including funnel analysis, leveraging platforms such as Firebase, Google Analytics, Adjust, Appfigures, Google Tag Manager, and Google BigQuery.
Providing support to Marketing teams by ensuring the integrity of data through pixel and conversion setup, debugging, and generating insightful reports using Looker Studio, Power BI and Tableau, drawing from both raw and aggregated data sources.
Expertise in App tracking setup and advanced reporting, including funnel analysis, leveraging platforms such as Firebase, Google Analytics, Adjust, Appfigures, Google Tag Manager, and Google BigQuery.
05/2015
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Present
Google Tag Manager Expert | Google Analytics 4 Certified | Freelancer
Freelancer
Completed hundreds implementations of web-analysis scenarios for for medium to enterprise-sized businesses across Germany, Austria, Switzerland, and the USA as an independent specialist or member of the agency team.
Main tools are Google Analytics, Google Tag Manager, Google BigQuery.
Scope of the work:
Main tools are Google Analytics, Google Tag Manager, Google BigQuery.
Scope of the work:
- working with requirements
- implementation and audit
- reporting and visualization
09/2018
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06/2020
Senior Web Analytics Manager
German Company
(Automotive and vehicle construction, 500-1000 employees)
Responsible for WEB tracking (Google Marketing Platform) across 50+ company worldwide websites on all phases: creating documentation, communicating with developers, implementation, testing, support.
Support of marketing teams with clean and correct data (setting up pixels and conversions, debugging). Creating reports in Microsoft Power Bi, Google Spreadsheets, Google Data Studio based on raw and aggregated data.
Mobile App tracking setup and advanced reporting (funnels):
Support of marketing teams with clean and correct data (setting up pixels and conversions, debugging). Creating reports in Microsoft Power Bi, Google Spreadsheets, Google Data Studio based on raw and aggregated data.
Mobile App tracking setup and advanced reporting (funnels):
- Firebase / Google Analytics, Adjust, Appfigures, Google Tag Manager, Google Big Query
- from Adobe Analytics (Dynamic Tag Management) to Google Analytics (Google Tag Manager)
- from HTML websites to Single-page applications (SPA)
- from Google Analytics for Apps to Firebase Analytics
- Google Analytics API, Google Cloud Storage API, Google Big Query API, Adjust API, etc.
Certifications
Local Availability
Only available for remote work
Other
Registered Self Employment in Switzerland CHE-301.164.924 VAT
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