Profileimage by Mike Back B2B Strategic Marketer from Seaford

Mike Back

not available until 09/30/2022

Last update: 29.09.2021

B2B Strategic Marketer

Graduation: BEng (hons.) Engineering & Management / Marketing Advanced Certificate
Hourly-/Daily rates: show
Rates indicative only, subject to change depending on assignment
Languages: English (Full Professional)


Marketer Marketing & Business Strategie Marketing Marketing Consulting marketing communications Product development Product Management product marketing Product Manager product description Product Owner Product lines Project management Change Management process improvement SharePoint Administration Microsoft Office365 excel expert WordOffice wordpress admin Woocommerce SurveyMonkey Mailchimp CMS CMS(WordPress Drupal Trello B2B Market Research Strategy Consulting Strategy Development Strategy & Planning Business Plan Business & Advertising Marketing Analyst Market Research Digital Communication social media marketer Social Media (SM) Social Media Management Sage CRM Implementation customer relationship management Stripe Branding Research


I’m a senior Marketing professional with an honours degree in Engineering and a passion for technology and innovation. I specialise in project work, whether it’s creating online tools, new product development, website development, or re-engineering an existing business process. I love solving problems and improving things. You will find me a highly organised, strategic, analytical thinker with a close eye on the detail. I actively seek change and relish new challenges. I have worked in the UK, Europe and Australia and been part of global US companies. Working across multiple time zones and cultures adds spice to any role and I have always relished the challenges and opportunities that this brings with it.

Areas of Expertise:
  • B2B Sales and Marketing
  • Strategy development and planning
  • Analytics and research. Including segmentation, market research, process improvement
  • Technology, Engineering and Manufacturing
  • Project management and change management. Particularly customer-facing business improvement and digital. Creative problem solving
  • Marketing communications including both offline and digital channels. Product launches
  • Product Management – new product development, pricing, channel strategy, promotion, data mgmt.
  • Intellectual Property management
  • Microsoft SharePoint site creation and management

I have a broad range of experience across Marketing and business disciplines in B2B markets. I am able to span the gap between technical (engineering, digital, manufacturing) and the ‘judgement based’ skills of marketing and management. Í am adaptable and able to work autonomously. I thrive in a project environment where I can solve problems, develop strategies and implement change.

Project history

Key Achievements
  • Created and launched several business websites including, an eCommerce site built on a Wordpress multi-store platform with Woocommerce and Stripe payment gateway.
  • Led the Marketing team in a corporate re-branding project.
  • Successful implementation of two CRM systems: Sage and
  • IP Management including acquiring 14 new trademarks, 4 successful patent applications. Several successful IP defences including retrieving a patent for a logistics (container) solution.
  • Full market study and entry strategy into the Australian Automatic Sliding Door market which was subsequently successfully implemented by the business (consulting role)
  • Management and growth of a product range with a turnover in excess of $400M.
  • Designed from first principles the BluClad external cladding system for the £100M Birmingham ‘mailbox’ development, the largest mixed-use building in Britain.

Time and spatial flexibility

Located in Melbourne, Australia.
Open to travel and/or remote working for the right role

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