Keywords
Skills
One focus is the optimization of marketing departments and in-house agencies. He covers the entire spectrum of tasks: leading and managing transformation processes, team recruitment and onboarding, implementation of new processes and collaboration tools and experienced stakeholder management.
Another focus is on strategic consulting and management of marketing and campaign projects. This includes B2B & B2C communication, advertising (ATL/BTL measures), sales promotion, onmi-channel campaigns, operational campaign control, marketing automation, program, budget and campaign management.
As managing director, the interim manager has led both large organizations with up to 150 employees and put together specialized teams for different industries and clients.
His brief description: strong focus on results, creative doer, reliable helmsman and always close to people (team and customers). Sensitive to necessary changes and future trends. Assertive in a pleasant way.
Customers appreciate the interim manager as a modern manager with experience in highly competitive market environments with verifiable success in strategy, marketing and communication consulting. His many years of experience and training as a systemic consultant make him a valued partner and moderator for teams and C-level alike.
Project history
Development of an international digital strategy for Corza Medical, a leading global manufacturer of innovative surgical technologies
Conducting expert interviews with international surgeons, persona and customer journey workshops
Collection of important target group insights regarding media use and susceptibility to messages from Corza Medical. Compression of all findings and implementation in an internationally applicable digital marketing strategy including initial recommendations for action.
Consulting and coaching of the HR team in the area of agile working methods
Promotion of a contemporary employee mindset, a modern organizational culture and a new way of working
Empowerment of HR Business Partners as networkers and sparring partners in cooperation with other company departments in order to advance the transformation of the company
Marketing for the BioTherNa project (biomimetic thermoresponsive nanomaterials for more effective cancer therapies)
Workshops in the areas of B2B marketing, business model, value proposition, target group persona, customer journey and pitch deck
Conducting expert interviews to enable contact with potential industrial customers
Creation of marketing assets (including film) and pitch deck
Development and implementation of the so-called Integrated Customer Engagement project, which should pave the way from Gilead to an omnichannel organization. Creation of an ICE playbook as a theoretical guide (navigator) for best practice operations
Development and implementation of an umbrella concept (incl. motto, key visual and core messages), a motivational film and a landing page for the internal launch event in Germany; Adaptation of campaign assets for Gilead International
Coordination of the agency competition for BIO EUROPE 2022 in Leipzig; BIO EUROPE has been an international forum for the promotion of corporate development between pharmaceutical, financial and biotechnology companies for 25 years.
Preparation and implementation of lots of marketing and communication strategy, brand and campaign
Location marketing and professional investment promotion for the Leipzig location
Preparation of an internal workshop by Doc Morris for the Specialty Care area with regard to market entry opportunities, sales channels, target groups and national characteristics of the German healthcare system
Conducting expert interviews with neurologists and preparing an initial strategic assessment
Organizational development and change management for the leading German healthcare agency for marketing communication (wefra.life)
Analysis of the business model and organization using interviews, benchmarking and GAP analysis
Strategy development for future business model
Team coaching, reorganizations
Recruiting and setting up new teams
Marketing organization consulting and pitch consulting for Liftstar Marketing GmbH, the leading German manufacturer of stair lifts (www.lifta.de)
Organizational development, recruitment and marketing advice at the beginning of the Corona Pandemic
Pitch consulting for agency tender and selection
Advice on marketing planning and campaign rollout
Marketing for the leading German research institute for morphological market research Concept M and its consulting company Flying Elephant (www.flying-elephant.net/partner/) as part of the book and consulting project "Global Viral Change - the effects of Corona on society, Consumption and Marketing"