Profileimage by Guido Koerfer ERFAHRENER BERATER, SYSTEMISCHER UND AGILER COACH FÜR ORGANISATIONSENTWICKLUNG from Koeln

Guido Körfer

partly available

Last update: 05.02.2024

EXPERIENCED CONSULTANT FOR STRATEGY, MARKETING AND ORGANIZATIONAL DEVELOPMENT

Company: guidokoerfer.consulting
Graduation: MBA
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Full Professional) | French (Limited professional) | Italian (Limited professional)

Attachments

Guido-Korfer-CV-2023-DEU_250823.pdf
Guido-Korfer-CV-2023-ENG_250823.pdf
guidokorfer_050224.pdf
guidokorfer_050224.pdf

Skills

The interim manager is an experienced specialist in marketing and organizational development. Since 2021 he has been contributing his experience as a manager in international agencies and for major brands as a freelance consultant and project manager.
One focus is the optimization of marketing departments and in-house agencies. He covers the entire spectrum of tasks: leading and managing transformation processes, team recruitment and onboarding, implementation of new processes and collaboration tools and experienced stakeholder management.
Another focus is on strategic consulting and management of marketing and campaign projects. This includes B2B & B2C communication, advertising (ATL/BTL measures), sales promotion, onmi-channel campaigns, operational campaign control, marketing automation, program, budget and campaign management.
As managing director, the interim manager has led both large organizations with up to 150 employees and put together specialized teams for different industries and clients.
His brief description: strong focus on results, creative doer, reliable helmsman and always close to people (team and customers). Sensitive to necessary changes and future trends. Assertive in a pleasant way.
Customers appreciate the interim manager as a modern manager with experience in highly competitive market environments with verifiable success in strategy, marketing and communication consulting. His many years of experience and training as a systemic consultant make him a valued partner and moderator for teams and C-level alike.

Project history

05/2021 - 07/2022
Consultant for Digital Marketing Strategy and Roll Out - Healthcare
Corza Medical (Pharmaceuticals and medical technology, 1000-5000 employees)

Development of an international digital strategy for Corza Medical, a leading global manufacturer of innovative surgical technologies

Conducting expert interviews with international surgeons, persona and customer journey workshops

Collection of important target group insights regarding media use and susceptibility to messages from Corza Medical. Compression of all findings and implementation in an internationally applicable digital marketing strategy including initial recommendations for action.

 


04/2022 - 05/2022
Agile Coach HR
Jägermeister (Consumer goods and retail, 1000-5000 employees)

Consulting and coaching of the HR team in the area of ​​agile working methods

Promotion of a contemporary employee mindset, a modern organizational culture and a new way of working

Empowerment of HR Business Partners as networkers and sparring partners in cooperation with other company departments in order to advance the transformation of the company

 


09/2021 - 04/2022
Marketing Consultant B2B - Science
Fraunhofer Institute (Industry and mechanical engineering, 1000-5000 employees)

Marketing for the BioTherNa project (biomimetic thermoresponsive nanomaterials for more effective cancer therapies)

Workshops in the areas of B2B marketing, business model, value proposition, target group persona, customer journey and pitch deck

Conducting expert interviews to enable contact with potential industrial customers

Creation of marketing assets (including film) and pitch deck

 


11/2021 - 02/2022
Consultant Digital Marketing and internal Communication
Gilead Sciences (Pharmaceuticals and medical technology, 1000-5000 employees)

Development and implementation of the so-called Integrated Customer Engagement project, which should pave the way from Gilead to an omnichannel organization. Creation of an ICE playbook as a theoretical guide (navigator) for best practice operations

Development and implementation of an umbrella concept (incl. motto, key visual and core messages), a motivational film and a landing page for the internal launch event in Germany; Adaptation of campaign assets for Gilead International

 


05/2021 - 01/2022
Consultant Healthcare Platform B2B
Biosaxony - BIO EUROPE (Pharmaceuticals and medical technology, 10-50 employees)

Coordination of the agency competition for BIO EUROPE 2022 in Leipzig; BIO EUROPE has been an international forum for the promotion of corporate development between pharmaceutical, financial and biotechnology companies for 25 years.

Preparation and implementation of lots of marketing and communication strategy, brand and campaign

Location marketing and professional investment promotion for the Leipzig location

 


10/2021 - 12/2021
Strategy Consultant for Product and Distribution - Healthcare
Zur Rose Group (Pharmaceuticals and medical technology, 1000-5000 employees)

Preparation of an internal workshop by Doc Morris for the Specialty Care area with regard to market entry opportunities, sales channels, target groups and national characteristics of the German healthcare system

Conducting expert interviews with neurologists and preparing an initial strategic assessment

 


07/2020 - 08/2020
Consultant for Transformation und Organizational Development - Healthcare
WEFRA.LIFE (Marketing, PR and Design, 50-250 employees)

Organizational development and change management for the leading German healthcare agency for marketing communication (wefra.life)

Analysis of the business model and organization using interviews, benchmarking and GAP analysis

Strategy development for future business model

Team coaching, reorganizations

Recruiting and setting up new teams

 


03/2020 - 06/2020
Marketing Consultant - Technical Goods
Lifstar Marketing GmbH (Industry and mechanical engineering, 50-250 employees)

Marketing organization consulting and pitch consulting for Liftstar Marketing GmbH, the leading German manufacturer of stair lifts (www.lifta.de)

Organizational development, recruitment and marketing advice at the beginning of the Corona Pandemic

Pitch consulting for agency tender and selection

Advice on marketing planning and campaign rollout

 


03/2020 - 04/2020
Marketing Consultant - Research Insitute
Flying Elephant - concept m (Marketing, PR and Design, 10-50 employees)

Marketing for the leading German research institute for morphological market research Concept M and its consulting company Flying Elephant (www.flying-elephant.net/partner/) as part of the book and consulting project "Global Viral Change - the effects of Corona on society, Consumption and Marketing"


Local Availability

Open to travel worldwide
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Profileimage by Guido Koerfer ERFAHRENER BERATER, SYSTEMISCHER UND AGILER COACH FÜR ORGANISATIONSENTWICKLUNG from Koeln EXPERIENCED CONSULTANT FOR STRATEGY, MARKETING AND ORGANIZATIONAL DEVELOPMENT
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