Business Development

5 years and 3 months Bucharest | Sales | Sport / Beauty / Spa

-Achieve business goals by developing the Trade Marketing strategy for the brands in charge with, in order to
support the sales team in implementing the marketing activities of the company for Romania & Rep.Moldova)
- Developing & implementing the trade marketing strategy for Romania and for Rep. Moldova.
- Leading role in design and implementation of tailor-made activities and promotions for customer / sales
channel.
-Budget management for best in class (quality and price-wise) executions for the trade marketing activities
- Propose the price strategy within the retail channel for the promo campaigns, in order to maximize the sales,
in a profitable way.
- Identify the customers' needs in order to develop a healthy business with them..
- Identify the shoppers' needs and develop new concepts and mechanisms for the POS activities based on
Shopping Insights.
-Offer proper solutions for POS: especially visibility & communication solutions, due to the experience and
technical knowledges acquiered in the last years.
-Category and customer POS leader, thus actively monitor and control executions at the point of sale - own
activities and the market (POSM and BTL activities):
*in-store brandings concepts: permanent 2nd placements
*in-department brandings concepts: shelf brandings
*in-category brandings concepts
*other types of brandings concepts, in order to increase brand likebility at the POS and convince the
shoppers to buy our products.
-Part of the POS Expert team CEE - propose and develop POS solutions(toghether with CEE collegues) in
order to increase the product visibility at the POS.
- Monitoring and leading "best practice" execution ideas for the region to satisfy local market needs the best
way;
-Identify new sales opportunities for development in order to achieve company goals.
-Leading role for financial / sales pre and post evaluation of important activities thus pro-actively driving
constant improvements.
-Close cooperation with Marketing and Sales department to share information, plan together activities and
ensure best-in-class POS executions that drive results for the brands / customers;.
- Permanent part of the field - field visits.

Acquired skills and knowledge:
Microsoft Office, Project management, Technical skills, Presentation skills, Positive attitude, Positive thinking,
trade marketing

2 years and 8 months Bucharest | Sales | Sport / Beauty / Spa

-Promote the company's products in accordance with selling plans of the company
-Implement Tailor made activities
-Participate in the development of promotional materials and maintaining regular contact with
KAM, ASM, BM in order to supervise all promotional activities
-POSM recommendations
-Coordinate the development of POSM in accordance with the recommendations of sales and
marketing
-Track the production & implementation processes of POSM
-Maintain the relationships with partner agencies
-Execution of promotional activities at POS and visibility programs, according to the company's
plans for brands / channels / specific customers;
-Evaluation of promotional activities in terms of ef iciency in sales, market share and
profitability in order to replicate them or not, in the future;
-Continuous monitoring of the company's business and competition at the POS;

1 year and 6 months Bucharest | Marketing | Administrative / Public Sector

My activities and responsibilities in the marketing department of this company were close tied to
the Brand Manager's activity.
- develop all the activities alongside the brand manager of NIVEA subrands: Deodorant, Hair
Care, Styling, Bath Care, Intimate and the little brand 8x4.
- maintain a permanent contact with all departments of the company
- maintain the contact with the CEE Hub - Austria
- develop promotional materials - creation and production
- coordinate the translation activity of NIVEA labels and keeping the permanent contact with




the CEE Hub.`
- coordinate the INFOLINE project - keeping in touch with our consumers.
- coordinate in-store activities in IKA - prodcution and implementation.
- make the product training for agencies - promoters.
- coordinate the delivery of the promo materials to the Area Sales Managers
- NIVEA.RO website project - adapting and sending the Nivea products texts, which have to be
introduce on www.nivea.ro
- coordinate the BTL campaigns in Malls.
- make all Post Evaluation presentations
- make some presentations asked by Brand Manager
- direct participation on launching program for some products
- use SAP program