Kirstin Gaisbauer available

Kirstin Gaisbauer

Qualitative Markert Research Consultant

available
Profileimage by Kirstin Gaisbauer Qualitative Markert Research Consultant from Reichersbeuern
  • 83677 Reichersbeuern Freelancer in
  • Graduation: BWL.
  • Hourly-/Daily rates: not provided
  • Languages: German (Native or Bilingual) | English (Native or Bilingual)
  • Last update: 26.02.2021
KEYWORDS
PROFILE PICTURE
Profileimage by Kirstin Gaisbauer Qualitative Markert Research Consultant from Reichersbeuern
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CV - Kirstin Gaisbauer

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SKILLS
PROFILE
·Qualitative Research Specialist with over 25 years industry experience
· UK based for 20 years, in Germany since 9/2018
· Bi-lingual – moderation in all English and German speaking countries
· Worked on multi-country studies (UK & Germany, Europe, U.S.A, South America and Asia) for international clients
· Vast experience in Automotive, Industrial, Telecoms. Retail, Media, IT, Technology, Financial. Energy, Communications, and more

SERVICES
· Focus groups, IDIs, work-shops, client immersion days, forums, communities. F2F, Tele, Online, Zoom.
· B2B, trade, top management, opinion leaders, industry and medical specialists. Consumers.
· Agency / moderator briefing, coordination, supervision. DE, GB, Europe, US.
· Analysis, reporting, presenting
· Realtime or recorded note-taking interviews Word / Excel, English / German. Notes & quotes or analytical summaries.
· Proof reading, fine-tuning of English research materials, reports, presentations for German clients. Translation.

EXAMPLE OF STUDIES
· New Product Development, Product testing
· B2B / B2C Finance & Leasing
· Brand image, personality, strategy
· Sales promotion material, TV & print advertising
· Website development
· Telematics / Technology
· Customer / retail / dealer satisfaction
· Store / POS evaluation
· Future trends and expectations, Ethnographics

BRAND EXPERIENCE
AA – Adelholzner – adidas – Affinion - Airbus -  American Express - Audi - BMW – Bausch & Lomb – Boehringer - Bosch - B&Q – BRITA - Burger King -  Canon – Cargill - Castrol – Coca-Cola - DaimlerChrylser – Dunlop – Ebay - Epson – Esade – Fiat - Ford – Fuji Film - Gillette – Givaudan - Goodyear – GSMA - Halfords – Hewlett Packard – Hilti - Honda – Hyundai – Jaguar – Jeep - Johnson&Johnson – Kawasaki - Kia – Kraft - LandRover – Lexmark - Lexus – LG - Lotus – L’Oreal – MAN – Mars - Mazda – Medgroup Property - Mercedes-Benz – Microsoft – MINI - Motorola – News International - Nissan – Nokia - O2 – Onduline - Opel - Peugeot – Philip Morris – Phillips - Procter&Gamble – Range Rover - Renault – Rover – Rolls Royce – Samsung – SsangYong - Scruffs - Shell – Skype - SmartTire – Thorntons - T-Mobile - Tommy Hilfiger – The Times - TotalFinaElf – Toyota – Triumph – UPS - Vodafone – Volvo – VW – Western Union.

TIMELINE
01.01.2003 – to date   Self-employed freelancer. Qualitative Market Research Consultant. UK (20 yrs). Germany since 2018.
  • Works for a number of European and US based research agencies
  • Across a wide spectrum of industries

01.02.02 –01.12.02.  Gmr+c Ltd. West Byfleet, UK.  Qualitative Research Director
  • Set-up and development of international Qual B2B unit – within MMRI (Medical Market Research International)
01.01.2000 – 30.01.2002  Simpson Carpenter Ltd, Wimbledon, UK. Qualitative Research Specialist
· Management of  pan-European / global projects for international clients

01.01.1998 – 01.01.2000  NOP Automotive. London, UK. Qualitative Senior Research Executive
· Headed multi-country / world-wide studies manufacturers, dealers, suppliers, leasing & finance intermediates

01.06.95 – 30.10.97. Roland Berger Management Consultants, Forschungs-Institut, Munich, Germany. Research Executive
  • Quant/qual ad hoc research
  • Consumer & B2B projects for German manufacturers

PROJECT HISTORY
  • 02/2003 - Present

    • KG Research
    • < 10 employees
    • Marketing, PR and Design
  • Qualitative Market Research Consultant Freelance
  • Variety of projects for international clients, primarily DE, UK, USA.

  • 02/2002 - 12/2002

    • Gmr+c Ltd
  • Qualitative Research Director
  • * Set-up and development of international Qual B2B unit - within MMRI (Medical Market Research
    International)

  • 01/2000 - 01/2002

    • Simpson Carpenter Ltd
  • Qualitative Research Specialist
  • * Management of pan-European / global projects for international clients

  • 01/1998 - 01/2000

    • NOP Automotive
  • Qualitative Senior Research Executive
  • * Headed multi-country / world-wide studies manufacturers, dealers, suppliers, leasing & finance
    intermediates

  • 06/1995 - 10/1997

    • Roland Berger Management Consultants
  • Research Executive
  • * Quant/qual ad hoc research
    * Consumer & B2B projects for German manufacturers

TIME AND SPATIAL FLEXIBILITY
Remote. Home Office. Flexible working hours (weekdays and weekend).
Travel to be discussed on a project basis.
OTHER
Open to any projects or supportive roles (hourly, daily or contractual basis) that allow me to use my skill set, esp. bilingual background. Available for any German or English speaking roles (EU and USA).
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