Directed overall marketing operations and supervised team of 16 professionals as well as controlled budget of 12MM. Executed
marketing operations by acting as keen member of steering committee. Maximised business performance by successfully launching
new brands and product ranges to complete the portfolio offer wordwile. Steered efforts towards establishing, gathering, and
supporting market intelligence by analysing market size, trends, and competitive price data.
Key Contributions:
* Revamped business model and reorganised brand's portfolio worldwide with growth results of Carlos I, Veterano, and
Montecillo of 6%, 3%, and 7% in gross margin.
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* Developed innovative marketing ideas and procedures for brand development in China, Mexico and Germany, resulted in
increased business revenue with 30%, 22%, and 16%.
* Rendered superior level of expertise in arranging and designing marketing and commercial variables for Nordés, resulted in
achieved highest growth in Nielsen + 60% TAM of 17.
* Organised and utilised effective digital strategies in China for all brands by focusing on e-commerce platforms, resulted in
obtained more than 1MM users.