Profileimage by Fiona McVitie Content & SEO Strategist (ENGLISH ONLY) from Berlin

Fiona McVitie

available

Last update: 06.09.2022

Content & SEO Strategist (ENGLISH ONLY)

Graduation: BA (Hons) Economics
Hourly-/Daily rates: show
Languages: English (Full Professional)

Attachments

FionaMcV_CV.pdf

Skills

As a digital marketer who specialises in inbound marketing, I focus on content strategy and search engine optimisation (SEO). I have both in-house and agency experience spanning a broad range of industries, including sustainability, tech, education, ethical fashion and cleantech.
 

Project history

07/2019 - 06/2021
Brand & Content Manager
Life Size Media

* Solely responsible for leading brand projects for Life Size clients. This primarily involved hosting brand
workshops, crafting new visual identities and building compelling new websites.
* Lead on all content related client campaigns. This included managing content production, social
campaigns, infographic development, and print media production.
* Lead strategic client SEO projects, from basic auditing to large-scale projects that involved persona
development and keyword research.
* Drove the development of all Life Size in-house communications, including brand and website
development plus acted as Managing Editor of the Life Size blog.
* Designed and executed a content strategy for Life Size which involved launching a blog and overseeing
production of content assets such as case studies, webinars and whitepapers.
* Played a key role in Life Size sales activity by conducting initial discovery calls and drafting proposals.
* Sourced and managed a network of freelancers to support client work.

03/2019 - 05/2019
Marketing Manager
rePurpose Global

* Hired on a contract basis to assist with the launchof the plastic offsetting social enterprise, rePurpose.
* Developed a B2C Digital Marketing Strategy from scratch, undertaking market research and a workshop
with the team to develop the brand identity, buyer personas and value proposition.
* Conducted extensive keyword research to inform content and SEO strategy.




* Acted as the Managing Editor, optimising work flowsand ensuring content was fact checked and SEO
ready.
* Coordinated a team of freelance writers and two graphic designers.

07/2017 - 12/2018
Campaign Manager
Contentful

* Planned and coordinated paid marketing campaigns (both B2C and B2B) across Google Display, Google
Search, Twitter, Facebook, YouTube and LinkedIn and with external advertisers.
* Managed a total marketing campaign budget of over $70k per month.
* Optimised campaigns and implemented growth strategies in order to achieve high conversion rates and
low cost per conversion.
* Developed all copy and creatives for marketing campaigns, including landing pages.
* Worked closely with the editorial team to deliver SEO optimised content as part of overall content
marketing strategy.
* Conducted monthly campaign reporting to senior management, informed by Google Analytics

11/2013 - 12/2016
Marketing Manager
CIRCLE Education

* Led a small marketing team and oversaw the design and implementation of marketing strategies across
core products.
* Identified the need for and then successfully project managed the professional on-boarding of Hubspot
(Marketing Automation software) and Hubspot CRM, over three months.
* Designed and executed a content and SEO strategy, which included the launch of a company blog.
* Proposed and then successfully coordinated eight regional events across Australia within a period of five
weeks, which led to the securing of four new clients.
* Developed and managed key strategic partnerships, in addition to identifying and securing new strategic
partnerships.
* Produced monthly marketing performance reports for senior management, informed by Hubspot and
Google Analytics.

Local Availability

Only available in these countries: Germany
I'm based in Berlin, open to travel by train in Europe but work almost entirely remote.
Profileimage by Fiona McVitie Content & SEO Strategist (ENGLISH ONLY) from Berlin Content & SEO Strategist (ENGLISH ONLY)
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