Profileimage by Fiona McVitie Content & SEO Strategist (ENGLISH ONLY) from Berlin

Fiona McVitie


Last update: 06.09.2022

Content & SEO Strategist (ENGLISH ONLY)

Graduation: BA (Hons) Economics
Hourly-/Daily rates: show
Languages: English (Full Professional)




As a digital marketer who specialises in inbound marketing, I focus on content strategy and search engine optimisation (SEO). I have both in-house and agency experience spanning a broad range of industries, including sustainability, tech, education, ethical fashion and cleantech.

Project history

07/2019 - 06/2021
Brand & Content Manager
Life Size Media
* Solely responsible for leading brand projects for Life Size clients. This primarily involved hosting brand
workshops, crafting new visual identities and building compelling new websites.
* Lead on all content related client campaigns. This included managing content production, social
campaigns, infographic development, and print media production.
* Lead strategic client SEO projects, from basic auditing to large-scale projects that involved persona
development and keyword research.
* Drove the development of all Life Size in-house communications, including brand and website
development plus acted as Managing Editor of the Life Size blog.
* Designed and executed a content strategy for Life Size which involved launching a blog and overseeing
production of content assets such as case studies, webinars and whitepapers.
* Played a key role in Life Size sales activity by conducting initial discovery calls and drafting proposals.
* Sourced and managed a network of freelancers to support client work.

03/2019 - 05/2019
Marketing Manager
rePurpose Global
* Hired on a contract basis to assist with the launchof the plastic offsetting social enterprise, rePurpose.
* Developed a B2C Digital Marketing Strategy from scratch, undertaking market research and a workshop
with the team to develop the brand identity, buyer personas and value proposition.
* Conducted extensive keyword research to inform content and SEO strategy.

* Acted as the Managing Editor, optimising work flowsand ensuring content was fact checked and SEO
* Coordinated a team of freelance writers and two graphic designers.

07/2017 - 12/2018
Campaign Manager
* Planned and coordinated paid marketing campaigns (both B2C and B2B) across Google Display, Google
Search, Twitter, Facebook, YouTube and LinkedIn and with external advertisers.
* Managed a total marketing campaign budget of over $70k per month.
* Optimised campaigns and implemented growth strategies in order to achieve high conversion rates and
low cost per conversion.
* Developed all copy and creatives for marketing campaigns, including landing pages.
* Worked closely with the editorial team to deliver SEO optimised content as part of overall content
marketing strategy.
* Conducted monthly campaign reporting to senior management, informed by Google Analytics

11/2013 - 12/2016
Marketing Manager
CIRCLE Education
* Led a small marketing team and oversaw the design and implementation of marketing strategies across
core products.
* Identified the need for and then successfully project managed the professional on-boarding of Hubspot
(Marketing Automation software) and Hubspot CRM, over three months.
* Designed and executed a content and SEO strategy, which included the launch of a company blog.
* Proposed and then successfully coordinated eight regional events across Australia within a period of five
weeks, which led to the securing of four new clients.
* Developed and managed key strategic partnerships, in addition to identifying and securing new strategic
* Produced monthly marketing performance reports for senior management, informed by Hubspot and
Google Analytics.

Local Availability

Only available for the countries Germany
I'm based in Berlin, open to travel by train in Europe but work almost entirely remote.
Profileimage by Fiona McVitie Content & SEO Strategist (ENGLISH ONLY) from Berlin Content & SEO Strategist (ENGLISH ONLY)