MANAGER ONLINE SHOPS & MARKETPLACES
VELUX
(Consumer goods and retail, 5000-10.000 employees)
Keywords
E-Commerce
Sales
Profitable Growth
Branding
Skills
7 years of e-commerce experience helping brands like VELUX, Nestlé and Mars grow their online sales across marketplaces and webshops. I have a natural ability to build respectful and trusting relationships, resulting in business success.
As a freelance Amazon consultant, I specialise in helping brands achieve long term profitable growth on Amazon. Whether you're looking to get onto Amazon for the first time and reach new customers or you're an established brand eager to take your sales up a notch, I can help.
As a freelance Amazon consultant, I specialise in helping brands achieve long term profitable growth on Amazon. Whether you're looking to get onto Amazon for the first time and reach new customers or you're an established brand eager to take your sales up a notch, I can help.
Project history
10/2020
-
05/2022
- Responsible for driving D2C sales growth in 100+ online shops across 26 European markets with an annual revenue of +€50M
- Led a team of 15 eCommerce specialists responsible for the daily operations and optimisations of online shops and marketplaces
- Owned and managed the overall roadmap from new country launches, CRO and shop functionalities to execution of campaigns, product launches and content optimisations
- Orchestrated effective communication and collaboration with many stakeholders: regional marketing teams, logistics, customer service, external agencies, legal, finance, IT, analytics
- Worked closely with biddable media teams to define traffic acquisition strategies for SEM and SEO
- Reported onsite performance and key KPIs: AOV, CR, units
- Key achievement: Grew team from 5 to 15 people in 2 years located in 4 countries whilst achieving the highest team satisfaction and 'relationship with manager' score in the management team
03/2018
-
10/2020
MARKETPLACE MANAGER
VELUX
(Consumer goods and retail, 5000-10.000 employees)
- The 'go to' Amazon expert in VELUX
- Manager of 4 specialists with responsibility for 20 marketplace channels across Europe: Amazon, eBay, Allegro, Bol, CDiscount
- Created and led the marketplace strategy for VELUX
- Monthly reporting to the Senior Director of online sales
- Expanded into new Marketplaces
- Managed pricing, content creation, PPC, competitor monitoring
- Key achievement: Delivered triple digit profitable growth 3 years in a row and won a VELUX growth award for the achievement
03/2016
-
03/2018
ECOMMERCE BRAND SPECIALIST - FMCG
Amazon
(Consumer goods and retail, >10.000 employees)
- Account manager for strategic vendors such as Nestlé and Mars
- Responsible for strategic 1P/retail growth on Amazon, creating and implementing product, marketing, supply chain and promotional strategies
- Key achievement: Launched an eCommerce specific pack that became a number 1 seller and delivered +200% YoY growth
Local Availability
Only available in these countries:
Denmark
