Profileimage by JoseLuis SerraPeir AUTOMOTIVE SENIOR SALES / KAM VOLKSWAGEN from Germany

Jose Luis Serra-Peiró

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Last update: 17.06.2023

AUTOMOTIVE SENIOR SALES / KAM VOLKSWAGEN

Company: For Germany and Spain
Graduation: Engineering
Hourly-/Daily rates: show
Languages: German (Full Professional) | English (Full Professional) | French (Elementary) | Spanish (Native or Bilingual)

Keywords

Automotive Industry Sales Welding Electrical Wirings Engineering Pipes (Fluid Conveyance) Punch Press Account Management

Attachments

CVe-Serra-H_270223.pdf

Skills

+20 years into Automotive in many roles ( Engineering, Quality, Sales, Projec Management ) , including +10 years in the metal field, with experience in stamping, welding, tubes, pipes, profiles and wiring. Large experience with Volkswagen Group as a TIER 1 and OEM , and managing accounts over +50 Millions € .

Project history

08/2018 - 07/2022
BORNAY, Automotive & Industry International Sales Manager
BORNAY (Other, 50-250 employees)

BORNAY Tubes and Pipes , www.bornay.es. Metal tubes, pipes and profiles industrial manufacturer.

B2B relationship with the Automotive ( farmer focus ) & Industry ( Hunter ) customers, within national & international relationships and business expansion into industrial companies & dealers. Automotive ( also Volkswagen, creating the account and negotiations ) represents around, 40% of my job, 30% distributor, and 20% furniture and 10% other industries. My roles focus from very-short, to log-time B2B business relationships, building offers, ensuring profitability, price & business negotiation (internally and externally) with key Directors/Managers, Sales strategy to ensure optimal machines charge.

Goals: open new accounts and expand business. My account was close to 2 figures Mill.€

06/2015 - 07/2018
GRUPO COSMOS, KAM Volkswagen
Volkswagen AG and Business Development for Grupo Cosmos ( Alcala Industrial ) (Automotive and vehicle construction, 500-1000 employees)

Cosmos ( Alcala Industrial ) www.gcosmos.es. Metal processing and welding company for automotive sector mainly.

B2B relationship with VW AG (SEAT, AUDI, VW, Skoda mainly) for stamping, wiring and roll forming parts.
Collaborated with Plastic Business Unit.
Day to day task are: B2B negotiations, to make quotations, to ensure profitability of the projects, to work
together with other departments as Bid-Dep., Logistics, Process, Purchasing, Finance, manufacturing plants, ...
to ensure the max efficiency of doing business.

Goals: renew projects, open new accounts (i.e. with Skoda) and expand business. My account was 2 "fat" figures Mill.€

02/2013 - 06/2015
Grupo Segura, KAM Volkswagen
Grupo Segura (Automotive and vehicle construction, 50-250 employees)

Grupo SEGURA , www.fsegura.com , Stamping and welding for automotive sector.

B2B relationship with VW AG (SEAT, AUDI, VW, Skoda mainly) for stamping parts.
To make quotations, to ensure profitability of the projects, to analyze CBD (Cost Break Downs) to ensure the
best quote, to do and optimize CBD for the customers, to work together with other departments as Bid-Dep.,
Logistics, Process, Purchasing, Finance, …. etc.

05/2010 - 01/2012
CONTITECH ( Continental ), Product & Sales Manager for Spain and Portugal
ContiTech, Continental Group (Automotive and vehicle construction, >10.000 employees)

Reported to the Country Manager in Spain and to the global Segment Manager in Germany, responsible for
Products and business development in Spain and Portugal.
- Definition and supervision of the Iberian Business Plan, maximizing profitability. Also Technical Support to
the clients (Product Manager Role).
- Design and development Marketing and pricing plans per customer (KAM Role).
- Collaboration with other Iberian Continental B.U. (Conti-Tires and VDO) for market synergies.

06/2008 - 01/2009
INGEINNOVA, Consultant and Sales.
Inge-Innova; Shanghai-Volkswagen CSVW (Automotive and vehicle construction, 10-50 employees)

Being Ingeinnova through the Consulting Company Formel D, contracted for a Cost Reduction Program in the China-VW. Reporting directly to the CSVW Purchasing Director, doing some presentation to the ExCom ( Executive Comite ) , and managing a team of 18 consultants.

12/2006 - 01/2008
SEAT ( VW ,) Project Manager into Electrical Dep.
SEAT Technical Center (Automotive and vehicle construction, 5000-10.000 employees)

Spain. In SEAT subcontracted by Ruecker-Lypsa for Climatronics Products.

Responsibilities were focused to control suppliers (VDO and BHTC ) into all aspects: technical specifications, timings,
quality requirements (test and design), changes, economical evaluation and negotiation with purchasing, to make
presentation and evaluations to higher managers, lead meetings internally and externally.

08/2004 - 12/2006
FICOSA, Project Engineer for rear view systems
FICOSA International (Technical Center) (Automotive and vehicle construction, 1000-5000 employees)

FICOSA , www.ficosa.com, R&D and  Rear View Mirrors Dep.

- 4 Months R&D Project Engineer for rear view systems (electronic-camera (2004) and plastics rear-mirror systems (2005-06)
- Junior Project Manager managing 2 little projects, 1 facelifts for VW and other for NISSAN, controlling and ensuring pricing, technical specifications, timings, quality
requirements for VW and NISSAN.

05/2001 - 05/2004
VALEO Product Engineer R+D, Germany
Valeo (Automotive and vehicle construction, 5000-10.000 employees)

VALEO Infrared Dep. www.valeo.com, in Bietigheim-Bissingen ( close to Stuttgart ) in Germany.

First as student job  ( because Erasmus ) and later on as temporally contracted, my tasks were to give support to develop sensor systems for Lane Depart Warning System and Rain Sensor products.

Local Availability

Open to travel worldwide
Profileimage by JoseLuis SerraPeir AUTOMOTIVE SENIOR SALES / KAM VOLKSWAGEN from Germany AUTOMOTIVE SENIOR SALES / KAM VOLKSWAGEN
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