Profileimage by Ayaan Osman Software Asset Managment Consultant, IT Asset Managment, Project Manager, ITIL, ITSM from London

Ayaan Osman


Last update: 03.12.2021

Software Asset Managment Consultant, IT Asset Managment, Project Manager, ITIL, ITSM

Company: Osman Sam Ltd
Graduation: BSc. Computer Science
Hourly-/Daily rates: show
Rate are negotiable for remote project and may vary depending on the project scope
Languages: English (Native or Bilingual)


Miss Ayaan Osman Long CV21.pdf


  • Core Strengths: Project Management; Software Asset Management; Configuration Management; IT Asset Management; SACM; Merger & Acquisition Activity
  • SAM Tools: Flexera Software (FNMP); Snow Software; Aspera (SmartTrack) and License Dashboard.
  • ITSM Tools: ServiceNow; BMC Remedy; RemedyForce and Altiris
  • Discovery Tools: Microsoft SCCM; BMC Remedy; AirWatch Console; IBM ILIM

Project history

07/2021 - Present
ServiceNow Asset Management Process Owner
Allianz Global Investors GmbH (1000-5000 employees)
Banks and financial services
  • ServiceNow Process Owner on Project, responsible for building all of IT Asset Management within AGI group and the ServiceNow platform, as well as the help, build process, mapping of the ServiceNow requirements across different locations.
  • Responsible for providing Hyper-care, supporting analysts also asset managers within the AGI group.
  • Recommended changes to improve processes and identify gaps and issues within the IT Asset Management process

11/2019 - 06/2021
Senior Software Licence Manager/Project Manager M&A
RWE AG (>10.000 employees)
Energy, water and environment
  • Software Asset Manager on Project Lead for handling integration of the renewable energy business (EON / RWE / Innogy), & (Nordex SE’s) tracking and transferring licenses between legal entities (RWE/Innogy/EON) within a Merger & Acquisition on the project and also support ongoing operative license management.
  • Responsible for managing the inventory and transfer of software related to Mergers and Acquisitions (M&A). Also, working with the M&A project teams, this individual will collect all the licensing entitlement (contracts, tripartite agreement proof of licensing) for the companies being acquired, conduct a thorough and accurate software inventory, coordinate the transfer of licenses and then help resolve any compliance issues.
  • Responsible for handling all new licenses demand between legal entities within RWE.
  • Handle license transfers between legal entities within a Merger & Acquisition RWE.
  • Support for contract negotiations and preparatory work for the procurement team.
  • Taking over licensing and transfer responsibility for assigned vendors.
  • Working with the project’s teams and infrastructure team for onboarding application’s & Server’s into RWE infrastructure, which includes data gathering, data validation using AML, approved (IT security/data protection/ works council), Vendor validation, data normalisation, service offering, incident management, final quality check and ITSM application import.
  • Working with the project’s team for migration readiness which includes identify all relevant users and access rights for applications in scope and agree with a rollout strategy. 
  • Ensure readiness of AD-Accounts, Email, PKI and access rights for target RWE devices (UAT)
  • Identify all relevant clients and servers and ensure appropriate malware protection (Cylance for endpoint protection); Align all data or user migration together between E.ON/Innogy/Nordex and RWE IT Security Migrate users to Energy Domain
  • Working with the project’s teams for decommissioning of servers and applications.
  • Working with DXC handover for DXC license management contract with EDT/E.ON.
  • Responsible for reviewing and refining the existing processes, working with the software asset management team and project management teams, and engaging and assisting internal clients and service owners in understanding and controlling their software licensing compliance.
  • Working with the software asset management team with the client, performing an inventory of installed software, matching software with license.
  • Prepare reports for stakeholders and programme communications with licensors commercial and operational readiness.

09/2018 - 07/2019
IT Asset & Software License Manager
GEA Group (>10.000 employees)
  • Manage IT Asset and Software License, controls, and protects client’s organization’s IT assets (Hardware & Software) throughout their life cycle, from acquisition through final disposition. In addition, the IT Asset Manager designs, develops, and implements the organization’s asset management strategy.
  • Manage IT hardware asset portfolio with respect to risk, cost control, governance, compliance, and performance objectives.
  • Manage an outsourced team of IT Asset Analysts.
  • Plan and implement IT hardware asset life cycle strategy; advise Procurement and IT Operations in procurement strategies for IT hardwareacquisition.

05/2018 - 08/2018
SAM Service Delivery Manager
BP (>10.000 employees)
  • Maintaining and updating the company SAM Standard and Operating Practice.
  • Formal assessment and shared service definition, gathering, interpreting, cleansing, modelling and reconciling licensing/consumption data.
  • Providing internal training, guidance and compliance assessment against this

05/2017 - 04/2018
IT Asset Manager Consultant
Burberry Plc (5000-10.000 employees)
Consumer goods and retail
  • Manage all aspects of the hardware and software asset lifecycle from requirements, selection, licensing and purchasing to decommissioning.
  • Tacking, recording, and maintaining assets within RemedyForce and Aspera SmartTrack in line with all policy, process, and principles to ensure the needs of the business are met.
  • Engage with and manage global relationships within End User Computing, Global Service Desk, Desktop support engineers, Infrastructure engineers and Retail teams.
  • Utilization of device management tools to pull reports (RemedyForce, Casper, AirWatch, SCCM.
  • Establish structured asset refresh cycles and forecast equipment needs and replenishment requirements for in-office and in-store assets.
  • Partner with retail and customer business functions and ensure that store technology supports exceptional customer experiences.
  • Liaise with software and hardware vendors and with managed service partners to ensure Burberry's hardware and software assets are managed effectively and meet the needs of the business functions.
  • Reconciliation of entitlements (based upon Product Use Rights, rules, allowances, etc.
  • They embody) with hardware/software inventory information (baseline position) to produce a compliance summary (gap analysis).
  • Understand Product Use Rights, license allowances, and contractual entitlements for software products and manufacturers (with a speciality in one or more manufacturers).
  • Provides monthly and ad-hoc reporting on asset management and Effective license position.
  • It provides input and feedback on current and future software licence standards and initiatives related to the regional activity.
  • Ensure asset management related requirements are fully adopted across the Global business.
  • Collecting and managing SAM-related information from suppliers and software manufacturers.
  • Provide input and feedback on current and future software licence standards and initiatives.
  • Ensure asset management related requirements are fully adopted across the Global business.
  • Define and communicate asset management related requirements across the Global business.
  • Ensure the adoption of asset management related requirements across the Global business.
  • Establish Asset Management team KPIs in line with Burberry IT strategic objectives.
  • Ensure that assets are accounted for and maintained within Remedy Force and Aspera SmartTrack in line with all policy, process,and principles.
  • Ensure that CIs are identified, accounted for, reported, verified, and audited.
  • Coordinate all configuration management database changes which directly or indirectly impacts production services.
  • Have a working knowledge of the end-to-end implications of configuration changes and communicate such consequences as appropriate to the other key service management processes.
  • Ensure that an up-to-date asset inventory for all technology assets is maintained and only authorized components are used.

04/2016 - 05/2017
SACM Licensing Manager
Leidos (>10.000 employees)
Automotive and vehicle construction
  • Responsible for delivering end-to-end Microsoft Enterprise Agreement Yearly True-up tasks that accurately capture product consumption and entitlement across various platforms and technologies to ensure the successful delivery of an accurate and automated Enterprise-wide Effective License Position (ELP).
  • Work with Suppliers and customer to ensure conformance and adherence to Policies, Processes & Procedures and management compliance by any supplier.
  • Ensure that all software renewals updates, captured and managed as per defined process and procedures.
  • Maintain priority focus on high-value software renewals ensuring parties are engaged on appropriate points.
  • Liaise with the customer to establish and agree on the current position regarding renewals.
  • Manage customer communications and follow-ups• Support Software Compliance reviews and reporting
  • Review reports identify trends and any preventative actions that need to be taken to prevent non-compliance
  • Identify and manage risks Governance and Assurance
  • Provide regular Management Information to the Service Review Boards
  • Acted as the SAM representative on the Change Advisory Board responsible for the instruction and approval of installation and license management for the entire MOJ estate, compromising over 90,000 devises.

02/2016 - 03/2016
Software Licensing Manager
NHS East & North HERTS CCG (500-1000 employees)
Public service
  • Responsible for software licenses contracts and applying license entitlements product use rights to optimize license consumption based on contractual agreements and production of Effective Licence Position for Microsoft estate.
  • Creation and maintenance of software models and entitlements imported software entitlement data into Snow tool.
  • Documenting and designing processes and procedures for IT Asset Management.

10/2015 - 12/2015
Software Licensing Manager
Computacenter (5000-10.000 employees)
Internet and Information Technology
  • Responsible for optimizing licence entitlement across a broad range of software vendors, I contributed to the initiation of licence management services in the project phase, focusing on initial licence position assessments using existing data to interpret, cleanse and optimize entitlement and contract records, also correlating and synchronizing licensing information provided by vendors with customer data ensuring the accurate modelling of the above in a core licence repository tool.
  • Looking at software license contracts and applying license entitlements product use rights, to optimize license consumption based on contractual agreements, and production of Effective Licence Position for all vendors (SAP, Adobe, Microsoft, IBM and VMware) for one of the customers.
  • Once the most appropriate licensing model has been identified and the software licenses/upgrades procured, the licensing entitlement would be updated in the software asset management tool called License Dashboard Manager Platform.

04/2015 - 10/2015
IT Asset Manager for EMEA & India
AECOM (>10.000 employees)
Industry and mechanical engineering
  • Responsible for end-to-end lifecycle of Software & hardware assets to ensure compliance across the AECOM EMEAI estate, meeting operational KPIs & SLAs whilst ensuring the evolving demands of the business are met in a cost-effective and timely manner.
  • Managing the integration of different software management systems following the recent merger of URS & AECOM and working closely with the Global IT Asset Management Team
  • Managing all assets and licensing information for offices within EMEAI.
  • Ensuring that all changes to assets are appropriately and accurately controlled and recorded in Flexera.
  • It is ensuring the quality and integrity of the data within the SAM tool (Flexera).
  • Managing software renewals and related invoices for software maintenance costs.
  • Ensuring software compliance and responding to audit requests where required.
  • Managing and tracking software licenses, reviewing, and managing IT resource volume and expenditure purchase agreements.
  • Managing hardware leases and refreshes across EMEAI.
  • I was working where required with IT colleagues, finance, procurement and legal in negotiating vendor contracts and analysing proposals to acquire and manage IT Software and services.
  • Managing Supply Chain partners and relationships.
  • Negotiating Service Level Agreements, licensing agreements, and assigning compliance levels.
  • Documenting and designing/redesigning asset management processes.
  • Liaising with the Global ITAM teams to develop, implement, and manage Software and hardware policies and procedures in conjunction with stakeholders to ensure current and planned requirements are delivered.
  • Support the budget forecasting cycle by identifying future Software and hardware spends.

08/2014 - 02/2015
Software Asset Manager Consultant
PWC (>10.000 employees)
Auditing, taxes and law
  • As part of the Dispute Analysis & Investigations group, offered services in dispute resolution, fraud, anti-money laundering, Software licensing management, provide data-driven expertise to support complex litigation cases and business issues.
  • Provide high quality professional day-to-day execution of various Software Asset Management (SAM) engagements, including SAM current state assessments, software license optimization reviews and SAM tool implementations/integrations
  • Analyse complex software license agreements and deployments to obtain license positions for various software vendors and to provide license optimization advice to our clients
  • Analyse clients' SAM processes, organisation, and tools to identify gaps and options for remediation
  • Providing Software Asset Management (SAM) and Licensing Management (LM) assessment, effective license position and audit
  • Obtain and evaluate information on license compliance.
  • Perform in-depth software license analyses in preparation for audits.
  • Draft reports and presentation to explain our findings.
  • Research new Software licensing, tools, and techniques.
  • Responsible for procurement of Software for the Forensic team.

04/2014 - 07/2014
SAM Sourcing Manager
Balfour Beatty (5000-10.000 employees)
Industry and mechanical engineering
  • Work with business analysts to analyse data collected by Silverstone programmer to understand the applications and third-party software utilised across Balfour Beatty Group.
  • Create software map of the applications required against the transformation programmer plan.
  • Review contracts to establish key contract terms around licensing and termination.
  • Liaison with relevant OpCo key stakeholders to understand business needs, deliver effective management of the third parties for the Silverstone project and address any compliance issues.
  • Negotiation with third party suppliers to terminate. Novate or extend contracts as appropriate to ensure Balfour Beatty meet obligations under the transformation plan.

07/2013 - 03/2014
Software Asset Manager Consultant
Atos (>10.000 employees)
Internet and Information Technology
  • The main purpose of the Software Asset Manager is to provide a single point of contact for a BBC Estate with the responsibility for owning and controlling Software Licence Management and Software Application Installation Management across the business and providing the information required enabling an organisation to remain legally compliant.
  • The position also includes responsibility for providing advice and guidance to the Organisations users and reporting on adherence to IT Software usage and Licence purchase policies.
  • Manage and direct the work of the Software and Configuration Specialists for the Internal Service and customer accounts
  • Logging of software purchases in the Definitive Software Library (DSL).
  • Manage the maintenance of the Definitive Media Library (DML) for physical copies of software media and licenses in a secure and controlled way in keeping with accepted industry standards.
  • Proactively manage the Identification of ‘unknown’ software in the Enterprise Management Tool (EMT) and maintain to a high standard, Organisations software signature files, in both the EMT and the DSL.
  • Produce Software Compliance Reports at organisational level as required utilising data from the DSL and the EMT.
  • Producing monthly software installed reports for publication to departmental mangers.
  • Produce monthly Service Management Report and statistics for Service Managers.
  • Produce monthly SAM Reports for the appropriate nominated clients.
  • Identifying where possible spare license availability and proactively manage ‘Licence Pools’ and provide this information to IT Purchasing
  • Recommend remedial actions to the Business for resolving under-compliance
  • Provide advice and guidance to Staff in similar areas as required
  • Provide business requirements to Procurement for global licensing negotiations (e.g. Microsoft)
  • Create and update on an on-going basis the Organisation’s Software Control Policy and the Software Asset Management processes, driving and implementing change as and where necessary.
  • Project Manage Yearly Audit and Reconciliation strategy in conjunction with Inventory Management Services.
  • Escalate any suspected software misuse (e.g. games) to appropriate authorities
  • Participate in User Groups for EMT and DSL database development.
  • Provide up to date business requirements for the development of and help with the implementation of new Software Asset Management, utilisation and compliancy tools.
  • Provide Tier 1 vendor licensing expertise to internal customers.
  • Provide general and Tier 1 licensing and audit consultancy to customer accounts, projects and bids as required.
  • Make customer presentations selling the Configuration Services team to existing and new customers.
  • Scope new SAM service delivery requirements, in conjunction with the Asset Lifecycle Specialists.

06/2013 - 07/2013
Software Asset Manager Specialist
Jaguar Land Rover (5000-10.000 employees)
Automotive and vehicle construction
  • Responsible for collecting all license entitlements and deployment data for the identified contracts on JLR estate
  • To maintain processes, procedures and systems implemented to manage the JLR software asset portfolio
  • Assist in the implementation and operation of the software request and license compliance processes, and to ensure these are adhered to across JLR UK sites
  • Ensure all project requests are met through appropriate re-utilisation and/or procurement of new software where appropriate.
  • Working alongside the staff to ensure they are deploying the correct software and Dealing with licensing queries
  • Development and Management of Software License Control Policy for all software licenses and Inventory, and return to license pool unused Software licenses for redistribution
  • Assist with data gathering to contribute towards matters such as Enterprise agreements, arranging and evaluating options on quotes and pricing and general License compliance
  • Required to work closely with colleagues in Group Purchasing and Contract Management
  • Provide input and assistance regarding migration activities and Assist with project team with SAM Licenses request
  • Monitor adherence to the IT software policy (and supported areas) including the request process, compliance
  • Assist with Purchase Order reconciliation exercises and ensure that accurate software entitlement records are maintained

04/2013 - 05/2013
Configuration Management Analyst
Capita (5000-10.000 employees)
Internet and Information Technology
  • Updating and maintaining the Configuration Management Data Base (CMDB), ensuring that data quality and accuracy is of the highest standard.
  • Providing support and justification of Configuration Management principles, processes and procedures.
  • Verification and audit of Configuration Items (CIs).
  • Production and delivery of reports – Customer, Status accounting, Trend analysis, ad-hoc.
  • Attendance of CABs and validation of work plans.
  • Progressing requests via the central service management tool, ensuring that SLAs and OLAs are met at all times.
  • Creation and maintenance of baselines.
  • Update and maintenance of the CM toolsets, storage locations and the Definitive Software Library (DSL)
  • Creation and maintenance of documentation related to the Configuration Management process.
  • Participating in internal and external audits (e.g. ISO20000).
  • Implementing appropriate housekeeping and archiving activities for CM controlled data areas.
  • Performing ad-hoc Configuration Management requests.
  • Effective integration and interaction with other Service Support process areas.
  • Responsible for managing new or replacement IT equipment as required

10/2012 - 11/2012
Transfer of Asset Lead
NHS North Central (1000-5000 employees)
Public service
  • Managing the identification, collation and delivery of corporate asset information in line to national standards
  • Coordinating the above for all of the organization’s assets (physical and property, but not workforce)
  • Working across multiple sites and supporting senior staff in the delivery of transfer of assets
  • Collating evidence and project management and working to tight deadlines during a period of on-going transition

07/2012 - 10/2012
Configuration & Software Licence Consultant
Fujitsu (>10.000 employees)
Internet and Information Technology
  • Working with software asset management team and project teams and implement inventory management processes and controls, leveraging asset management tools
  • Responsible for cataloguing all the relevant license entitlement data for the reconciliation process
  • Normalise discovery tool data, eliminating non-licensable application
  • Categorising software applications enabling more effective management
  • Comparing the licence and entitlement information against installed software and created compliance reports
  • Ensuring that developers and configuration system users comply with identification standards for object types, environments, processes, lifecycles, documentation, versions, formats, baselines, releases and templates;
  • Creating and populated the asset and CMS and check items and groups of items into the CMS tools;
  • Maintained the asset and CMS central libraries, common codes and data and ensure regular housekeeping of the asset and CMS databases maintaining the current status information on CIs
  • Training Asset and Configuration Management specialists and other staff in Asset and Configuration Management principles, processes andprocedures;
  • Liaising with existing Inventory teams to control the receipt, identification, storage, and withdrawal of all supported CIs;
  • Performing configuration audits to check that the physical IT inventory is consistent with the asset and CMS and report the necessary corrective action(s) to the Configuration Manager.

04/2012 - 06/2012
Software Asset Manager Consultant
Atos (>10.000 employees)
Internet and Information Technology
  • Provided day-to-day compliance support for an external organisation’s software and estate, thus providing information required to ensure IT Solutions/Services remain legally compliant in addition and accordance to Service Level Agreements set by BBC
  • Delivered high quality support to our customers to meet agreed service levels using ITIL best practice and drive continual service improvement and ensure that the management of the SAM service is conducted using ITIL compliant methodology
  • Responsible for managing and performing the Software Rationalisation process as required, including required communications and technical / administration tasks

02/2011 - 03/2012
Global Asset Management Specialist
Blackberry Ltd (5000-10.000 employees)

03/2010 - 02/2011
SAM & Configuration Analyst
Capita (1000-5000 employees)
Internet and Information Technology

02/2009 - 03/2010
Software Compliance Analyst
Atos (>10.000 employees)
Internet and Information Technology

07/2008 - 02/2009
Group Risk Administrator
Loomis AB (250-500 employees)
Banks and financial services

09/2007 - 05/2008
Software Asset Administrator
BAE Systems (>10.000 employees)

Time and spatial flexibility

San Francisco


IT Consultant, with a wealth of experience and a strong background in IT Asset Management, Software and Hardware and Configuration Management. In-depth knowledge of IT Asset Management & Software Asset Management, with a solid grasp of all significant vendors and technologies, audit, policy creation, process and merger & acquisition activity.

A strategic approach to successful IT leadership, engaging with business stakeholders at the CIO level, delivering IT solution and business process change via developing new technology solutions.

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