Profileimage by Maria Popova Interim Manager Pharma Marketing Vertrieb from Aachen

Maria Popova

available

Last update: 28.01.2017

Market Analyst, Marketing Expert and Business Developer for Life Science industry

Company: Monogon Pharma GmbH
Graduation: not provided
Hourly-/Daily rates: show
Languages: German (Full Professional) | English (Full Professional) | Russian (Native or Bilingual)

Attachments

cv-maria-popova--mba.doc
competences-summary-maria-popova--mba.docx

Skills

Pharma Market Analysis
Product Positioning, SWOT, NPV, DCF
Marketing instruments, strategy development
Market Access
Business Development
In- and out-licensing projects evaluation
Business Case development
Contract negotiations
Alliance management

Project history

BionTech
Merck Serono
Sanochemia AG
Grünenthal GmbH
Solvay Pharmaceutocals

Local Availability

Only available in these countries: Germany, Austria und Switzerland
sofort
Europa-weit

Other

  • Lead Global Marketing, Sales and Export as Chief Marketing & Sales and Business Development and General Manager
  • As Area Director launch business expansion into Scandinavia
  • Launched >5 Rx Brands globally, regionally and locally
  • Lead Global Brand and Launch Teams during pre- and launch period
  • Defined Global Brand Strategy (positioning, SWOT, USPs, etc.)
  • Lead annual Business planning processes (Budget Forecasting, Business Analytics, etc.)
  • Established KPIs and steered global product portfolio with annual sales of  >700 Mio €
  • Managed Product Life Cycle in the diverse indications (radiology, oncology, gynecology)
  • Developed strategic global Brand and Communication Plans
  • Secured implementation of the Strategic Marketing Mix
  • Brought strategic marketing input into R&D (Ph II-III) and global RA activities
  • Lead Sales Forces in Germany, Austria, Switzerland, Russia 
Profileimage by Maria Popova Interim Manager Pharma Marketing Vertrieb from Aachen Market Analyst, Marketing Expert and Business Developer for Life Science industry
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