Keywords
Skills
Pharma Market Analysis
Product Positioning, SWOT, NPV, DCF
Marketing instruments, strategy development
Market Access
Business Development
In- and out-licensing projects evaluation
Business Case development
Contract negotiations
Alliance management
Product Positioning, SWOT, NPV, DCF
Marketing instruments, strategy development
Market Access
Business Development
In- and out-licensing projects evaluation
Business Case development
Contract negotiations
Alliance management
Project history
BionTech
Merck Serono
Sanochemia AG
Grünenthal GmbH
Solvay Pharmaceutocals
Merck Serono
Sanochemia AG
Grünenthal GmbH
Solvay Pharmaceutocals
Local Availability
Only available in these countries:
Germany, Austria und Switzerland
sofort
Europa-weit
Europa-weit
Other
- Lead Global Marketing, Sales and Export as Chief Marketing & Sales and Business Development and General Manager
- As Area Director launch business expansion into Scandinavia
- Launched >5 Rx Brands globally, regionally and locally
- Lead Global Brand and Launch Teams during pre- and launch period
- Defined Global Brand Strategy (positioning, SWOT, USPs, etc.)
- Lead annual Business planning processes (Budget Forecasting, Business Analytics, etc.)
- Established KPIs and steered global product portfolio with annual sales of >700 Mio €
- Managed Product Life Cycle in the diverse indications (radiology, oncology, gynecology)
- Developed strategic global Brand and Communication Plans
- Secured implementation of the Strategic Marketing Mix
- Brought strategic marketing input into R&D (Ph II-III) and global RA activities
- Lead Sales Forces in Germany, Austria, Switzerland, Russia