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Profileimage by Christian Jourdant Hands-on Interim Manager - Consultant - Project Manager from Hamburg

Christian Jourdant

Hamburg
partly available

Last update: 06.09.2022

Hands-on Interim Manager - Consultant - Project Manager

Company: Jourdant Management Consulting GmbH
Graduation: Master in Business Administration (DE Dipl.-Kfm.)
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Full Professional) | French (Limited professional) | Spanish (Full Professional)

Keywords

Attachments

2021-08-30 Christian Jourdant Profil DE.docx
2021-08-30 Christian Jourdant Profile EN.docx

Skills

Core Competences
Project Management
Brand and Communication
Digital Marketing
Strategy

Industries
E-Commerce 
Telecommunications
Automotive etc.

Additional Skills
Hands-on attitude, self-organized, very good communicator
Superior analytical and problem-solving abilities, fine grasp for facts and figures
Keen sense of customers and their needs
High self-motivation, quick adjustment to new tasks
Clear internal compass for the next right step
Strong affinity towards technology (Automotive, Internet/Mobile, IT)
Outstanding skills in the area of presentation
Office applications (Mac/Windows), CRM software, sales software

Project history

09/2020 - 05/2021
Positioning and Communication Strategy for Global Software and Cloud Provider
SoftwareONE AG (Internet and Information Technology, 5000-10.000 employees)
  • Objective: Setup of a global positioning for all business area towards different target groups/user personas, deriving a communication and campaign strategy
  • Assessment with relevant stakeholders from all over the world (90 national subsidiaries), establishing internal alignment in all business areas
  • Product strategy development based on the positioning, positioning map (including competitors), derivation of UX, imagery, and storytelling codes for campaigns
05/2020 - 08/2020
Positioning Strategy for Mercedes-Benz Car Data Offer
Mercedes-Benz AG (Automotive and vehicle construction, >10.000 employees)
  • Objective: Creation of a B2B facing positioning of a new car data offer, development of messages based on from-scratch functionality and possible user stories
  • Identifying of stakeholders (developers, product managers, engineers), in-depth interviews, taking part in test drives and device setups of the new technology
  • Development of working hypotheses for a possible positioning, testing with stakeholders, creating internal/external presentation for go-to-market events

 

03/2019 - 04/2020
Strategy Development and Implementation for Energy Service Provider
RheinEnergie AG (Energy, water and environment, 1000-5000 employees)
  • Objective: Development of marketing and sales strategy for different target groups and ensuring its implementation
  • Development of cross-selling strategy (B2B), planning, setting up processes, sales training, piloting, monitoring; stakeholder management; agency briefing/supervision 
  • Elaboration of strategic and communicative positioning (B2C and B2B), target group definition, segmentation, corporate wording; revision of customer communication
  • Conception of B2B campaigns, training of sales team and tele sales team
11/2018 - 02/2019
Strategy for Leading Edge Mercedes-Benz Webshop
Daimler AG
  • Objective: Short-term development of an innovative webshop concept based on a successful MVP, coordination of corporate divisions, IT, legal, sales / channels 
  • Expert discussions with stakeholders to evaluate expectations and ideas 
  • Conception of positioning, structure, look-and-feel, UX, content, user journey to demonstrate the innovation leadership of Daimler AG 
  • Development of branding, presentations and storylines for launch activities
  • Development of a roadmap until 2022 with different scenarios
11/2017 - 04/2018
Interim Management at a Digital Marketing Pioneer
ethority Global Network GmbH (Marketing, PR and Design, 50-250 employees)
  • Objective: further development of the consulting service offers in digital marketing (stand-in for the CEO in his sabbatical)
  • Supervision of key accounts (50% of DAX companies are on the customer list)
  • Expansion of the consulting offer (brand strategy, content strategy, multichannel)
  • Holding workshops
  • Impulses for the development of campaigns, creation of communication concepts, derived from marketing intelligence
07/2018 - 02/2018
Relaunch B2B Online Platform
DB Cargo AG (Transport and Logistics, 5000-10.000 employees)
  • Objective: Coordination of stakeholders in different areas (including Deutsche Bahn Konzern) to complete work packages on time within a tight timeframe
  • Definition project plan, work packages, milestones
  • Project organization, scheduling, reporting, documentation 
  • Professional advice and conception in the area of branding, pricing, naming
12/2016 - 11/2017
Interim Head of E-Commerce and Marketing
Schneider Versand (Klingel Group) (Consumer goods and retail, 250-500 employees)
  • Objective: Development and implementation of new strategies for e-commerce and marketing for market leader B2B (promotional items, decoration)
  • Head of 20 employees, budget responsibility in the double-digit millions
  • Develop and implement new marketing strategies online and offline (drive-to-web, new advertising and sales forms)
  • Setting up new work and IT processes, selection of new employees and agencies
  • Transformation management after merger (Klingel Group)
10/2016 - 12/2016
New Offer Strategy for Health Product
SALUS Haus Dr. med. med. Otto Greither Nachf. GmbH & Co. KG (Consumer goods and retail, 50-250 employees)
  • Objective: Relaunch of positioning and branding, impulses for new forms of marketing
  • Analysis of organic food industry, positioning of key competitors, channel strategies and tea/coffee trends worldwide
  • Derivation of positioning approaches, possible search grids for product innovations and initial marketing and channel approaches
  •  Idea workshop with employees from different departments
09/2016 - 11/2016
New Product Nomenclature B2B after Merger
TE Connectivity (Automotive and vehicle construction, 5000-10.000 employees)
  • Objective: streamlining access of the product range (1.5 million articles) for (B2B) customers and employees through new structure and re-naming of product lines
  • Analysis of the product lines of all sectors (including acquisitions in the last 20 years)
  • Analysis of the competitive environment, comparison of other industries
  • Workshops with employees, sales partners, customers
  • Development of a new offer structure, naming of product groups
03/2016 - 08/2016
Product Definition and Go-to-Market Strategy for Chinese OEM
ICONIQ Motors
  • Objective: Strategic positioning of a new vehicle concept, definition of requirements for vehicle development (pre-feasibility phase)
  • Definition and analysis of the target groups (Sigma), derivation of automotive needs
  • Competitive analysis (desk research and dealer visits in Beijing and Shanghai)
  • Derivation of product requirements (powertrain, dimensions, features, connectivity), from brand values and brand facets, discussion with client, development partner Magna Steyr and potential suppliers for the vehicle platform (e.g. Nissan)
  • Feasibility studies, management workshops, coordination of go-to-market studies
  • Handover to Magna Steyr Asia for technical development
09/2015 - 02/2016
Senior Campaign and Channel Manager (interim)
Wer liefert was? GmbH (Internet and Information Technology, 50-250 employees)
  • Objective: Establish processes to cross-link sales / marketing activities in all channels
  • Setup new CRM system, process definition 
  • Conception of a new argumentation line for Campaigns and Field Sales
  • Coordination of all Multichannel sales activities via Field Sales, Tele Sales, Direct/Online Marketing (E-Mail-Campaigns, Website, Landing Pages)
  • Interface management with Tele Sales, Field Sales, Agencies
  • Conception and realization of workshops 
01/2015 - 06/2015
CRM Platform Redesign for Telco Market Leader
Koninklijke KPN NV (Telecommunications, 5000-10.000 employees)
  • Objective: Merging different CRM systems in the group
  • Coordination of an interdisciplinary project team, responsibility for two Scrum teams
  • Development of user stories for different target groups with complex specifications
  • Development of functional specifications, business cases, presentations
03/2014 - 11/2014
Product Portfolio Simplification Pre- / Post-Merger
Telefónica Deutschland GmbH & Co. OHG
  • Objective: Significant increases in efficiency through simplification of the offer (potential for savings on marketing, sales and support costs across all channels)
  • Tariff portfolio analysis including options, services, flats, discounts
  • Creation of complex scenarios, alternative business cases, forecasting and reporting (reduction / simplification, migration)  
  • Initiation of strategies and measures (IT / CC / campaigns) for tariff migration, (re-) design of processes, cross-divisional coordination and implementation 
  • Continuous screening of alignment with business case, if required design and implementation of countermeasures
12/2013 - 03/2014
Strategic Brand Positioning Otto.de
OTTO (GmbH & Co KG) (Consumer goods and retail, 5000-10.000 employees)
  • Objective: Refresh of the positioning according to results of extensive market research since 2012 (see below)
  • Workshops on communication status with internal stakeholders and agencies
  • Evaluation of the competition performances vs. resource based view 
  • Positioning variance analysis in motivational target systems, internal validation
  • Synthesis in a multi-dimensional perceptual brand matrix using MBTI dimensions
  • Creation of a handbook for strategic imagery, training departments and agencies 

Local Availability

Only available in these countries: Germany, Austria und Switzerland
worldwide
Profileimage by Christian Jourdant Hands-on Interim Manager - Consultant - Project Manager from Hamburg Hands-on Interim Manager - Consultant - Project Manager
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