Skills
Business leader in technology for marketers.
Specialties: Technology for marketing, digital asset management, online art creation and distribution, social networking for business, process re-engineering for agencies and marketers, prepress and creative services management.
Development, training and support in Drupal, Pageflex and Xinet.
In two decades in graphic communications, I have focused on marketing technology, workflow best practices and change management.
After a freelance career in publishing production, map and information design and DTP consulting, I enjoyed an 8-year run at EastWest Creative, producing print and online marketing for national brands such as Kraft, Nabisco, Labatt USA and Reckitt Benckiser.
Moving to TracyLocke in Wilton, CT in 2004, I developed the Marketing Technology department, focusing on Digital Asset Management, Online Creative Customization, Marketing Operations Management, and other web-based marketing communications applications. Clients included Pepsi, Frito-Lay, Pizza Hut, Guaranty Bank, Del Monte, SurgiQuest, as well as some of TracyLocke’s sister agencies in the Omnicom family.
In 2009, I launched Resonetrics, LLC, dedicated to helping businesses exploit the ease and speed of internet communications to empower communities of customers, franchisees, suppliers, and distributors.
Capabilities: Account Management
Adobe Creative Suite
Advertising
Analytics
Art Direction
B2B
Brand Development
Business Development
Business Strategy
Business-to-Business (B2B)
Change Management
Creative Development
Creative Direction
Creative Strategy
Digital Asset Management
Digital Marketing
Digital Media
Digital Strategy
Direct Mail
Direct Marketing
E-commerce
Email Marketing
Graphic Design
InDesign
Integrated Marketing
Interactive Marketing
Leadership
Management
Marketing
Marketing Communications
Mobile
Online Marketing
Packaging
Packaging Design
Page3
Photoshop
Print Production
Problem Solving
Production
Promotions
Social Media
Social Media Marketing
Social Networking
Team Building
Web Design
Specialties: Technology for marketing, digital asset management, online art creation and distribution, social networking for business, process re-engineering for agencies and marketers, prepress and creative services management.
Development, training and support in Drupal, Pageflex and Xinet.
In two decades in graphic communications, I have focused on marketing technology, workflow best practices and change management.
After a freelance career in publishing production, map and information design and DTP consulting, I enjoyed an 8-year run at EastWest Creative, producing print and online marketing for national brands such as Kraft, Nabisco, Labatt USA and Reckitt Benckiser.
Moving to TracyLocke in Wilton, CT in 2004, I developed the Marketing Technology department, focusing on Digital Asset Management, Online Creative Customization, Marketing Operations Management, and other web-based marketing communications applications. Clients included Pepsi, Frito-Lay, Pizza Hut, Guaranty Bank, Del Monte, SurgiQuest, as well as some of TracyLocke’s sister agencies in the Omnicom family.
In 2009, I launched Resonetrics, LLC, dedicated to helping businesses exploit the ease and speed of internet communications to empower communities of customers, franchisees, suppliers, and distributors.
Capabilities: Account Management
Adobe Creative Suite
Advertising
Analytics
Art Direction
B2B
Brand Development
Business Development
Business Strategy
Business-to-Business (B2B)
Change Management
Creative Development
Creative Direction
Creative Strategy
Digital Asset Management
Digital Marketing
Digital Media
Digital Strategy
Direct Mail
Direct Marketing
E-commerce
Email Marketing
Graphic Design
InDesign
Integrated Marketing
Interactive Marketing
Leadership
Management
Marketing
Marketing Communications
Mobile
Online Marketing
Packaging
Packaging Design
Page3
Photoshop
Print Production
Problem Solving
Production
Promotions
Social Media
Social Media Marketing
Social Networking
Team Building
Web Design
Project history
President at Resonetrics
December 2008 - Present
Resonetrics is dedicated to empowering effective collaboration through technology. Further information is available at http://resonetrics.com.
Director, Marketing Technology at N-GEN Studios
January 2007 - December 2008 (2 years)
N-GEN Studios is a part of the Omnicom network. Born out of the production studio of TracyLocke, it takes on work from other agencies in the Omnicom network, as well as independent clientele.
Director, Enterprise Solutions at TracyLocke
September 2005 - December 2006 (1 year 4 months)
Enterprise Solutions is focused on business-to-business technology that empowers the marketing process. Digital asset management, web-to-print customization, and workflow management are a few of our areas of competence. We build applications and sites for clients and for internal use; solution designs arise out of insights into how marketing business processes can be re-engineered for optimum speed and performance.
Director, Studio Services at TracyLocke
December 2004 - September 2005 (10 months)
TL Productions Studio is responsible for executing digital art for print media. Our mission is to create manufacturing-ready artwork from Creative concepts, with careful attention both to printing industry standards and to our brands’ creative imperatives. As Director of Studio Services, I was responsible for process, personnel and business development for a staff of over 20.
Senior Production Manager at EastWest Creative
December 1996 - September 2004 (7 years 10 months)
Oversaw growth of Production department as company expanded from 22 to 75 employees. Company markets for national brands including Nabisco, Kraft, Reckitt Benckiser, Interbrew.
December 2008 - Present
Resonetrics is dedicated to empowering effective collaboration through technology. Further information is available at http://resonetrics.com.
Director, Marketing Technology at N-GEN Studios
January 2007 - December 2008 (2 years)
N-GEN Studios is a part of the Omnicom network. Born out of the production studio of TracyLocke, it takes on work from other agencies in the Omnicom network, as well as independent clientele.
Director, Enterprise Solutions at TracyLocke
September 2005 - December 2006 (1 year 4 months)
Enterprise Solutions is focused on business-to-business technology that empowers the marketing process. Digital asset management, web-to-print customization, and workflow management are a few of our areas of competence. We build applications and sites for clients and for internal use; solution designs arise out of insights into how marketing business processes can be re-engineered for optimum speed and performance.
Director, Studio Services at TracyLocke
December 2004 - September 2005 (10 months)
TL Productions Studio is responsible for executing digital art for print media. Our mission is to create manufacturing-ready artwork from Creative concepts, with careful attention both to printing industry standards and to our brands’ creative imperatives. As Director of Studio Services, I was responsible for process, personnel and business development for a staff of over 20.
Senior Production Manager at EastWest Creative
December 1996 - September 2004 (7 years 10 months)
Oversaw growth of Production department as company expanded from 22 to 75 employees. Company markets for national brands including Nabisco, Kraft, Reckitt Benckiser, Interbrew.
Local Availability
Only available in these countries:
USA
