Profileimage by Guido Potena Web Marketing Specialist and Digital Strategist from Ferrara

Guido Potena

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Last update: 15.05.2020

Web Marketing Specialist and Digital Strategist

Company: 4digital.it
Graduation: Graduation in informatics computer sciences and Master in business strategy and administration
Hourly-/Daily rates: show
Rates are variable, depending on the project details and duration. Contact me, let's talk
Languages: German (Elementary) | English (Full Professional) | Italian (Native or Bilingual) | Spanish (Limited professional)

Skills


Freelance project manager, e-commerce manager and informatic consultant, helping companies to grow through digital marketing solutions.

Working in industries such as radio and TV, healthcare and pharma, mountain sports, motorcycles, tourism, events and more, with multiple international small-medium companies.

Digital Specializations
| Web (Wordpress, HTML5, CSS3, JQUERY...)
| E-commerce (Custom, Woocommerce, Magento)
| UI/UX design and conversion rate optimization
| Online Marketing Strategies (Web, Social, SEO, Newsletter)
| Google Ads, Facebook Ads, Instagram Ads, Linkedin Ads
| Brand Identity, Graphics, Events, PR, Communication
| Customer Care and Online Booking Management
| Mobile App Development (iOS, Android, Windows)
| Smart technologies: IoT, Big Data, cloud computing, A.I.
| Business Planning, Market Analysis, Budgeting
| E-learning developer and manager

Project history

09/2014 - Present
E-commerce and Digital Marketing Manager
Rent and Go (50-250 employees)
Other
I am creator and manager of www.rentandgo.it, e-commerce platform for ski rental reservation through Rent and Go, the biggest italian group of quality ski rentals, with over 70 rental shops. I am responsible for the UI/UX improvements, for the integrations with local ERP, for the web traffic increase and for the conversion rate optimization. I also take care of customers support services and manage marketing campaigns through pay per clic, e-mail marketing, SEO and more strategies

11/2011 - Present
Contractor and Project Manager
22hbg (10-50 employees)
Internet and Information Technology
22hbg is a digital system integrator for small and medium companies. Core business is the development of innovative solutions like streaming hardware, mobile apps, branded content.

My role is to help the entrepreneur into leading the people and processes through a constant optimization of workflow, expenses, quality.

09/2007 - Present
Contractor and Project Manager
Elenos Group (50-250 employees)
Telecommunications

ELENOS Group was founded in 1977 and represents an acknowledged leader in the world market for FM transmitters, thanks to its avant-garde technology.

Some of Elenos customers: RAI, BBC WORLD, CONTINENTAL ELECTRONIC, DEUTSCHE TELEKOM, MTV, RADIO MARIA WORLD FAMILY, ELETTRONICA INDUSTRIALE, MINISTERO DELLE COMUNICAZIONI ITALIANO, RADIO 105, RADIO ITALIA, RADIO CAPITAL, RADIO DEEJAY, RADIO DIMENSIONE SUONO, RADIO MONTECARLO, R.T.L 102.5 HIT RADIO, RADIO24, R101, MINISTRY OF KAZAN, BTV, COOL FM, PAKISTAN BROADCASTING CORPORATION, MINISTER OF TELECOMMUNICATION TATARSTAN REPUBLIC, SBS

One of the main objectives of Elenos is to consolidate its position as a technological partner for all the major operators in the world of radio and service companies managing FM products. Our Mission: create the most reliable transmitters in the world!

Other

You can reach me also on linkedin at https://www.linkedin.com/in/guidopotena/

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