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Last update: 15.10.2021

Data-Driven Marketing with Adobe Experience Cloud, Google 360 Analytics Suite, Business Analytics

Company: Digital Analytics Services
Graduation: University of Hanover, Master of Economics
Hourly-/Daily rates: show
Höhe des Stundensatzes abhängig von Projektumfang und Komplexität
Languages: German (Native or Bilingual) | English (Full Professional) | French (Full Professional) | Dutch (Full Professional)

Keywords

Data-Driven Marketing KPI Framework Digital Transformation A/B- und Usability-Tests GTM tableau reporting Google Analytics 360 Online Marketing Strategie Adobe Experience Cloud Adobe Analytics Adobe Audience Manager Adobe Target Microsoft Power BI Reporting Engines Marketing Automation

Skills

Julia Biberdorf is an accomplished consultant on Data-driven Marketing, Business Analytics and Data Management with technology stacks Adobe Experience Cloud, Google Analytics 360 ° Suite and Salesforce Marketing Cloud. Ms. Biberdorf lives in Munich and works primarily across Europe and in the US. 
Since April 2016, Ms. Biberdorf has been working as a freelancer, having spent the past 3 years at Plan.net Media in Munich as the Group Head of Digital Analytics, responsible for both the strategic and the tactical-operational level. She works project-based and supports a broad base of own clients, such as E.ON, E-WIE-EINFACH, Infineon Technologies, SICK AG, Comcave College, Media Markt Saturn Holding, JUKE! Entertainment, SPAR Holding AG, Allianz DE, Erwin Mueller Group AG, HUK-Coburg, Swiss Life DE, Siemens AG.
Overall, the candidate has 14 years of intensive professional experience in the field of Digital Analytics, Personalization & Marketing Automation. She knows how to quickly find a way into the existing structures of digital assets of her clients, to formulate correct questions and to advise her clients comprehensively on a strategic, tactical and operational level.
Ms. Biberdorf's strong analytical skills, as well as a profound knowledge of digital marketing, enable the successful implementation of complex projects with a focus on data-driven strategies, evaluation and definition of the tool landscape, as well as holistic implementations of cloud solutions.
Ms. Biberdorf also supports her clients with the implementation of analytics, marketing intelligence and data management platforms, develops KPI frameworks, tracking concepts, sets up data models according to her own methodology, carries out analyzes and creates reporting systems with external visualization tools such as Tableau, MicroStrategy and Microsoft Power BI. In addition, the candidate has a proven track record in structured communication with internal and external stakeholders, as well as technical project management of data-driven projects, and is familiar with agile control methods such as SCRUM and Kanban.
Since 2018, Ms. Biberdorf has been an authorized trainer for the Analytics & Marketing Cloud tools at Adobe Digital Learning Services, as well as a lecturer in digital analytics and marketing automation at the "New Elements" Academy in Nuremberg, and organizes learning courses, workshops and seminars on data-driven marketing and the infrastructure of Digital Marketing Landscapes.

Project history

Julia Biberdorf is a proven expert for analytics, data management and process organization with the core areas Adobe Marketing Cloud, Google Analytics 360 Suite, Webtrends Infinity Suite and Webtrekk Marketing Suite.
Since April 2016 Mrs Biberdorf has been self-employed, working project-based together with various agencies and looking after a vast pool of her own regular customers, such as E.ON, E-WIE-EINFACH, Sunny Cars, Ex Libris, Comcave College, Mediamarkt Saturn, JUKE! Entertainment, Rügenwalder Mühle, Ex Libris. For 3 years previous to that, Mrs Biberdorf had been Group Head of Web Analytics at Plan.net Media, being in charge of both the strategic and the tactical and operational level.
Overall, the candidate has 10 years of intensive professional experience in the field of digital analytics. She has a wonderful ability to quickly obtain a deep insight into the existing structures of the digital assets of her customers and formulate precise questions. Mrs Biberdorf provides her customers comprehensive advice in the matters of the strategic approach, manages holistic implementations of the tracking solutions and assists the clients in the area of data analysis as well as in the reporting and dashboard creation by using tracking tools or external visualization tools such as Tableau, QlikView or Microsoft Power BI.

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