Profileimage by Anonymous profile, Interim Marketing- & Projektmanagement – Omni Channel – CRM – UX – Strategie – Beratung – Umsetung
not available until 01/01/2022

Last update: 15.11.2021

Project management Medical – Retail – Tourism – Media – b2b – b2c – print – online – social media

Graduation: MBA in Marketing – Dipl. in Communications
Hourly-/Daily rates: show
Variabel nach Umfang und Standort
Languages: German (Native or Bilingual) | English (Full Professional)


20211015 Thomas Donath – Digital Media – Marketing – EN.pdf
20211015 Thomas Donath – Digital Media – Marketing – DE.pdf



Strategy & Development:
– Companies: brand and product portfolio positioning
– Launch and image campaigns for companies, brands, product lines and products
– Competitive and sales strategies: concepts and KPIs
– Marketing cooperations: identifying partners, concepts and implementation
– Customer acquisition and customer loyalty programs
– Campaigns: implementation, evaluation and optimisation, defining KPIs
– Promotions, events, POS and trade fair appearances
– Performance marketing: development, execution and optimisation
– Digital transformation: processes and measures
– Close and multi-discipline collaboration, internally and externally     

Project management:
– Product Manager / Business Owner in SAFe Context (Scaled Agile Framework) Agile Development / Scrum / Kanban
– Project management for the development of software products in medical technology / audiology
– Management of international project and developer teams
– Aligning with international clients and stakeholders

Brands and Corporate Design:
– Consulting services for companies, umbrella and sub brands
– Corporate design realisation and implementation for companies, umbrella and sub brands  

– Strategy development, concepts, realisation
– B2B and B2C, concepts and realisation
– above-the-line, below-the-line promotion
– Print, online, dialogue and cross-media
– Lead generation and customer acquisition, customer loyalty and customer reactivation
– Monitoring and optimisation to achieve KPIs     

Social Media:
– Budget and media planning
– Design, implementation, monitoring and optimisation of campaigns and apps

CRM / Customer Relationship Management:
– Establishing and implementing marketing automation
– Evaluations and analyses
– Operation and analysis of automation processes

– Budgeting and evaluation of projects, media and advertisements
– Budgeting, procurement and evaluation of external services and human resources
– Leading employees and external teams (programming, SEM)  

– Acquisition of new customers, projects and partners
– Customised software solutions and services, specially developed

–  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  


– Managing director and consultant: more than 20 years
– Administration, procurement, sales: more than 20 years
– Project management: more than 20 years
– Creation, design and copywriting: more than 20 years
– Office and graphics software, CRM and CMS applications: more than 20 years

Retail: Wholesale, retail, chain stores, mail order, eCommerce, multi-channel; tourism; publishers; FMCG; fashion; consumer goods; Commerce: Commodity trade and industrial products; automakers; automotive parts; banks; pharmaceutical (RX and OTC); chemical industry; medical engineering; services; digital media; energy supply companies; health insurance; public transport; software; insurance agents

My 50 most important clients by industry
Healthcare: Sivantos / WSAudiology, BKK Mobil Oil, Techniker Krankenkasse, Johnson & Johnson, Critikon, Novametrix, Idel Medizintechnik, Dr. Ing. Loges, virbac Animal Healthcare
Retail: Porta Möbel, Butlers, Möbel Boss, Bon Prix, Filippa K, EuroTops Versandhandel, Polo Motorrad, Hein Gericke, Conrad Elektronik, Quelle, Neckermann, Eduscho
Tourism: Iceland ProTravel Group (and affiliates), Ruhr Tourismus, Deutsche Bahn, HADAG, HVV, S-Bahn Hamburg, AlsterTourismus
Publishing and Media: Axel Springer Verlag, Der Spiegel, Gong Verlag, FHM Verlag, Hamburger Abendblatt, Kieler Nachrichten, Lübecker Nachrichten, VTH, Avenue Images
Automotive: Skoda, Subaru, Volkswagen Financial Services, Volkswagen Group, Varta car batteries
Energy suppliers: E.on, E.on Hanse, RWE, Energie und Wasser Lübeck, Schleswag
Diverse: Cremer Gruppe, Unilever, Deutsche Telekom Immobilien, Bacardi, Microsoft, AOL

Project history

Time and spatial flexibility

– up to 6 months nationwide
– from 6 months approx. 500 km around Hamburg + German metropolises


Seit Februar 2019 schwerpunktmäßig tätig für Widex Sivantos Audiology als Business Owner Apps (SAFe Kontext) für Brand X, OTC und Private Label international. Tätigkeitschwerpunkte sind die Konzeption der Anwendungen anhand markt- und segmentspezifischer Customer Journeys sowie das Projektmanagement der Umsetzung bis zur Markteinführung.

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