Keywords
Marketing
Monitoring
Social Media
Marketingberatung
integrierte Kampagnen
Beratung & Management
Purchasing
Performance Marketing
dialogmarketing
Trade Marketing
Sales
Multichannel Marketing
SEA
Copywriting
SEM
Leadgewinnung
Distribution
Web Design
zielgruppenmanagement
Vertriebserfahrung
CRM
Brand Management
Online Marketing
Controlling
Corporate Design
Akquisition
Consulting
Customer-Relationship-Management
Email Marketing
Scrum Agile
Kanban
Scaled Agile Methods (SAFe)
Direct Marketing
Digital Transformation
creative skills
Communication consulting
Cross-Media-Kampagnen
Corporate Communications
Kampagnenmanagement
Handelsmarketing
Crossmarketing
Customer Acquisition
Marketingleiter
Scrum
Markenstrategie
KANBAN /SCRUM
Projectmanagement
Marketingstrategie
Administration
Interimsmanagement
Scaled Agile Framework
SAFe/Agile
internet marketing
SEO
CMS
Messaging
Skills
CORE COMPETENCIES
Strategy & Development:
– Companies: brand and product portfolio positioning
– Launch and image campaigns for companies, brands, product lines and products
– Competitive and sales strategies: concepts and KPIs
– Marketing cooperations: identifying partners, concepts and implementation
– Customer acquisition and customer loyalty programs
– Campaigns: implementation, evaluation and optimisation, defining KPIs
– Promotions, events, POS and trade fair appearances
– Performance marketing: development, execution and optimisation
– Digital transformation: processes and measures
– Close and multi-discipline collaboration, internally and externally
Project management:
– Product Manager / Business Owner in SAFe Context (Scaled Agile Framework) Agile Development / Scrum / Kanban
– Project management for the development of software products in medical technology / audiology
– Management of international project and developer teams
– Aligning with international clients and stakeholders
Brands and Corporate Design:
– Consulting services for companies, umbrella and sub brands
– Corporate design realisation and implementation for companies, umbrella and sub brands
Campaigns:
– Strategy development, concepts, realisation
– B2B and B2C, concepts and realisation
– above-the-line, below-the-line promotion
– Print, online, dialogue and cross-media
– Lead generation and customer acquisition, customer loyalty and customer reactivation
– Monitoring and optimisation to achieve KPIs
Social Media:
– Budget and media planning
– Design, implementation, monitoring and optimisation of campaigns and apps
CRM / Customer Relationship Management:
– Establishing and implementing marketing automation
– Evaluations and analyses
– Operation and analysis of automation processes
Administration:
– Budgeting and evaluation of projects, media and advertisements
– Budgeting, procurement and evaluation of external services and human resources
– Leading employees and external teams (programming, SEM)
Sales:
– Acquisition of new customers, projects and partners
– Customised software solutions and services, specially developed
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
PROFESSIONAL EXPERIENCE
Spectrum:
– Managing director and consultant: more than 20 years
– Administration, procurement, sales: more than 20 years
– Project management: more than 20 years
– Creation, design and copywriting: more than 20 years
– Office and graphics software, CRM and CMS applications: more than 20 years
Industries:
Retail: Wholesale, retail, chain stores, mail order, eCommerce, multi-channel; tourism; publishers; FMCG; fashion; consumer goods; Commerce: Commodity trade and industrial products; automakers; automotive parts; banks; pharmaceutical (RX and OTC); chemical industry; medical engineering; services; digital media; energy supply companies; health insurance; public transport; software; insurance agents
My 50 most important clients by industry:
Healthcare: Sivantos / WSAudiology, BKK Mobil Oil, Techniker Krankenkasse, Johnson & Johnson, Critikon, Novametrix, Idel Medizintechnik, Dr. Ing. Loges, virbac Animal Healthcare
Retail: Porta Möbel, Butlers, Möbel Boss, Bon Prix, Filippa K, EuroTops Versandhandel, Polo Motorrad, Hein Gericke, Conrad Elektronik, Quelle, Neckermann, Eduscho
Tourism: Iceland ProTravel Group (and affiliates), Ruhr Tourismus, Deutsche Bahn, HADAG, HVV, S-Bahn Hamburg, AlsterTourismus
Publishing and Media: Axel Springer Verlag, Der Spiegel, Gong Verlag, FHM Verlag, Hamburger Abendblatt, Kieler Nachrichten, Lübecker Nachrichten, VTH, Avenue Images
Automotive: Skoda, Subaru, Volkswagen Financial Services, Volkswagen Group, Varta car batteries
Energy suppliers: E.on, E.on Hanse, RWE, Energie und Wasser Lübeck, Schleswag
Diverse: Cremer Gruppe, Unilever, Deutsche Telekom Immobilien, Bacardi, Microsoft, AOL
Strategy & Development:
– Companies: brand and product portfolio positioning
– Launch and image campaigns for companies, brands, product lines and products
– Competitive and sales strategies: concepts and KPIs
– Marketing cooperations: identifying partners, concepts and implementation
– Customer acquisition and customer loyalty programs
– Campaigns: implementation, evaluation and optimisation, defining KPIs
– Promotions, events, POS and trade fair appearances
– Performance marketing: development, execution and optimisation
– Digital transformation: processes and measures
– Close and multi-discipline collaboration, internally and externally
Project management:
– Product Manager / Business Owner in SAFe Context (Scaled Agile Framework) Agile Development / Scrum / Kanban
– Project management for the development of software products in medical technology / audiology
– Management of international project and developer teams
– Aligning with international clients and stakeholders
Brands and Corporate Design:
– Consulting services for companies, umbrella and sub brands
– Corporate design realisation and implementation for companies, umbrella and sub brands
Campaigns:
– Strategy development, concepts, realisation
– B2B and B2C, concepts and realisation
– above-the-line, below-the-line promotion
– Print, online, dialogue and cross-media
– Lead generation and customer acquisition, customer loyalty and customer reactivation
– Monitoring and optimisation to achieve KPIs
Social Media:
– Budget and media planning
– Design, implementation, monitoring and optimisation of campaigns and apps
CRM / Customer Relationship Management:
– Establishing and implementing marketing automation
– Evaluations and analyses
– Operation and analysis of automation processes
Administration:
– Budgeting and evaluation of projects, media and advertisements
– Budgeting, procurement and evaluation of external services and human resources
– Leading employees and external teams (programming, SEM)
Sales:
– Acquisition of new customers, projects and partners
– Customised software solutions and services, specially developed
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
PROFESSIONAL EXPERIENCE
Spectrum:
– Managing director and consultant: more than 20 years
– Administration, procurement, sales: more than 20 years
– Project management: more than 20 years
– Creation, design and copywriting: more than 20 years
– Office and graphics software, CRM and CMS applications: more than 20 years
Industries:
Retail: Wholesale, retail, chain stores, mail order, eCommerce, multi-channel; tourism; publishers; FMCG; fashion; consumer goods; Commerce: Commodity trade and industrial products; automakers; automotive parts; banks; pharmaceutical (RX and OTC); chemical industry; medical engineering; services; digital media; energy supply companies; health insurance; public transport; software; insurance agents
My 50 most important clients by industry:
Healthcare: Sivantos / WSAudiology, BKK Mobil Oil, Techniker Krankenkasse, Johnson & Johnson, Critikon, Novametrix, Idel Medizintechnik, Dr. Ing. Loges, virbac Animal Healthcare
Retail: Porta Möbel, Butlers, Möbel Boss, Bon Prix, Filippa K, EuroTops Versandhandel, Polo Motorrad, Hein Gericke, Conrad Elektronik, Quelle, Neckermann, Eduscho
Tourism: Iceland ProTravel Group (and affiliates), Ruhr Tourismus, Deutsche Bahn, HADAG, HVV, S-Bahn Hamburg, AlsterTourismus
Publishing and Media: Axel Springer Verlag, Der Spiegel, Gong Verlag, FHM Verlag, Hamburger Abendblatt, Kieler Nachrichten, Lübecker Nachrichten, VTH, Avenue Images
Automotive: Skoda, Subaru, Volkswagen Financial Services, Volkswagen Group, Varta car batteries
Energy suppliers: E.on, E.on Hanse, RWE, Energie und Wasser Lübeck, Schleswag
Diverse: Cremer Gruppe, Unilever, Deutsche Telekom Immobilien, Bacardi, Microsoft, AOL
Project history
Local Availability
Open to travel worldwide
– up to 6 months nationwide
– from 6 months approx. 500 km around Hamburg + German metropolises
– from 6 months approx. 500 km around Hamburg + German metropolises
Other
Seit Februar 2019 schwerpunktmäßig tätig für Widex Sivantos Audiology als Business Owner Apps (SAFe Kontext) für Brand X, OTC und Private Label international. Tätigkeitschwerpunkte sind die Konzeption der Anwendungen anhand markt- und segmentspezifischer Customer Journeys sowie das Projektmanagement der Umsetzung bis zur Markteinführung.