Dessi Georgieva available

Dessi Georgieva

CRM Business Data Analyst

available
Profileimage by Dessi Georgieva CRM Business Data Analyst from
  • Freelancer in
  • Graduation: not provided
  • Hourly-/Daily rates: 15 €/hour 100 €/day
  • Languages: Bulgarian (Native or Bilingual) | English (Full Professional)
  • Last update: 11.03.2018
KEYWORDS
ATTACHMENTS
CV
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cv
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SKILLS
Tools: Microsoft SQL Server, FastStats, Microsoft Access, Pardot, Salesforce (SOQL,SOSL), Raisers Edge, IRIS NFP, Pivotal, Progress, Python (learning); Powershell (learning)
Business techniques: MOST, PESTLE, SWOT, CATOWE, UML; Evolutionary Development (EVO); lean strategy
Analytics: segmentation, profiling, propensity modelling (regression based), churn modelling
REFERENCES
Employment History
October 2017 – January 2018 – CRM Business Data Consultant at Grapeshot, London, UK
  • Analysis of Salesforce Database System (SFDS) architecture and structural recommendations; database normalisation
  • Administration of SFDS – backend (Workbench; SOQL, SOSL, Dataloader)
  • Identification integration of main data points within the business operations;
  • map of the data flow reflecting the complex business ad-tech environment
  • Data quality – normalisation (standardisation, consistency, deduplication) & enrichment
  • Data analysis and reporting for sales intelligence.
April 2017 – September 2017 - Customer Database Executive at The Drum, London, UK
  • Design, execution and analysis of CRM marketing campaigns;
  • Customer clustering, segmentation and profiling;
  • Build of KPI and CSF reporting framework;
  • Data as a service, build of business case and systems schema for API data integration through dynamic data warehousing.
March 2016 – February 2017 – Data Selections Officer at Royal National Institute of Blind People, London, UK
  • Data selections (upselling and cross-selling campaigns) - SQL Server and FastStats
  • Data segmentation – FastStats and R data Propensity modelling
  • Processes writing;
  • Requirements gathering;
  • Data deduplication – Matchit SQL and Visual Basic
  • Analysis of data selection process from business CSF perspective;
  • Quality assurance;
March 2015 – December 2015 – Database Officer at Richard House Children`s Hospice, London, UK
  • CRM administration (data processing, data quality assurance, finance reconciliation);
  • Analysis of business processes and database remodelling
  • Support the development of analytical tools for evaluation of the fundraising activities
  • Marketing driven segmentation of data for fundraising campaigns;
  • Review and development of new business processes and database models to capture the relevant changes in the Data Protection Act and GDPR;
February 2014 – October 2015 – Fundraising and Database Administrator at Peace Direct, London, UK
  • Business analysis and draft of business case for database migration (from Raiser`s Edge to Saleseforce);
  • Management of database re-design project to support marketing strategy and reporting;
  • administration of database system (Raiser`s Edge),
  • monthly reconciliation of income and expenditure against accounting records;
  •  customer profiling;
  • participation in the building of data lead fundraising strategy feeding into communication planning, monitoring and evaluation ;
  • maintenance of data health (database cleansing, deduplication maintenance and monitoring of database consistency);
  • re-modelling of database processes.
November 2012 – April 2015 – Project Coordinator at Orangutan Protection Foundation, London, UK
  • draft of CSR employee engagement pack (corporate partnership plan, promotional booklet, interactive participatory workshop)
  • draft of corporate engagement strategy;
  • identification of suitable funding opportunities and development of bid documents and funding applications;
  • draft proposal of three years’ operation plan and annual fundraising strategy;
  • CRM administration (IRIS NFP);
  • development and management of internship programmes;
  • assistance with the design, delivery and evaluation of fundraising campaigns;
  • design of fundraising materials and co-operation with pro-bono marketing agencies for delivery of fundraising campaigns;
  • review and recommendations of the organisational content marketing.
March 2012 –October 2012 – internship as a School Links Assistant at Link Ethiopia, London, UK
  • support the delivery of Global Learning partnership between Ethiopia and UK
September 2011 – September 2012 – customer service (sales) at JD Sports Fashion
January2010 – September 2010 – Research Intern at Friends of the Earth (Environmental Justice Department), Leeds, UK
December 2008 - September 2009 – Policy Research and Administration Assistant at the Centre for the Study of Democracy (Department of Economics), Sofia, Bulgaria
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