Profileimage by Larissa Assis Product Designer | UX/UI Designer from PortoAlegre

Larissa Assis

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Last update: 26.10.2023

Product Designer | UX/UI Designer

Graduation: Bsc Communication and Advertising
Hourly-/Daily rates: show
Languages: English (Full Professional) | Portuguese (Native or Bilingual)

Attachments

Resume-Larissa-Assis_261023.pdf

Skills


Experienced and collaborative Product Designer with a proven track record in the Tech & Startups industry since 2016. I excel in end-to-end product design, from discovery to delivery, collaborating closely with Product Managers and Tech teams to create user-centered solutions. 
My expertise lies in determining functionality and enhancements, leading UX research, and contributing to product roadmaps. I'm passionate about tackling business problems, synthesizing insights, and crafting delightful and user-centered interfaces. Proficient in Figma, UX research, design thinking, and agile methodologies.

Project history

01/2022 - 12/2022
Product Designer
Octadesk (Internet and Information Technology, 50-250 employees)


End-to-end Product Design actuation since discovery to delivery in an ecommerce application for Saas following these duties:
  • Working in an agile environment and cross functional team closely with Product Manager and Engineering.
  • Applied strategic thinking to design an effective and engaging product to meet user needs.
  • Moderated and led UX research alongside Product Manager to improve product strategy, build up product roadmap and define prioritization.
  • Understand user's pains and create user journeys to insight new product functionalities.
  • Define user’s flow, interaction flows to define interaction design models.
  • Deliver detailed and high fidelity designs prototypes using Figma and Design System to expertly communicate product usability and intended interaction.
  • Support design handoff and follow up with the development team to support when needed.
  • Collaborate with other designers colleagues in the team in order to learn and criticize design decisions in other cross functional teams.

10/2020 - 12/2021
Product Designer
NovaDAX (Banks and financial services, 10-50 employees)


Chinese cryptocurrency fintech, acting as a main Product Designer responsible to restructure product flows and define new patterns for product positioning in brazilian market :
  • Planned research activities to develop new processes, products and applications.
  • Bring UX Design culture to the company and structure a new product design process.
  • Understand user’s pains and mapping user journey.
  • Prototype in medium to high fidelity.
  • Oversaw daily activities and special projects with the Product Management team in China.
  • Conducting meetings and projects with stakeholders.
  • Create product usability analysis, identify user gaps and solve it through new interaction design.
  • Create microcopies following UX Writing practices and techniques.
  • Clustering user's profile
  • Setting strategy for CRM emails and brand positioning

10/2019 - 10/2020
Product Marketing
esens (Internet and Information Technology, < 10 employees)


Mobile application for audiobooks, working along product marketing needs and supporting UX demands and flows.
  • Generated ideas and concepts for paid ad content, monitoring spending against performance for continued profit improvements.
  • Developed marketing plans to support content strategies.
  • Content, copywriting, and UX Writing
  • Acting as generalist UX Designer doing product analyses

09/2018 - 03/2019
Digital Marketing Analyst
Hardlink (Internet and Information Technology, 50-250 employees)

Strategy and planning for rebranding, lead attraction. Building of buyer persona and interviews with b2b clients. Content creation and wireframes for the new website company. Content strategy and production for social media and CRM. KPIs and metrics reports.

09/2017 - 09/2018
Community Manager - Customer Experience
VAI app (Internet and Information Technology, 10-50 employees)

Social media, customer relations and support by phone and e-mail. Brand tone and voice construction. Content production for all communication with clients including chatbot and FAQs. Continuous improvement in Customer Experience area, critical clients cases analysis and solutions purpose. UX analysis for app improvement and ux writing to reduce the impact at Customer Service Center.

Local Availability

Open to travel worldwide

Other

Based in Portugal
Profileimage by Larissa Assis Product Designer | UX/UI Designer from PortoAlegre Product Designer | UX/UI Designer
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