Marketing Consulting
ViMum
(Internet and Information Technology, < 10 employees)
Keywords
Skills
• Analysis and Consulting in Marketing and Branding
• Creative development, management and tracking of Multi-Channel Marketing Campaigns:
- Definition of campaign topics and environments
- Channel Planning and Content Strategy
- Full creative content production in text and design considering CI and briefings
- Creation of Communication and Marketing plans
- Project Management during campaign execution through all channels and success tracking
• Social Media Strategy & Management including influencer and artist management; Social Media Marketing (Paid and Organic Campaigns)
• SEO & SEA
• General Content-Planning and Content-Management (magazines, blogs, websites, social media)
• B2B
• B2C
• Graphics and Design (CI / Logos)
• Planning and coordination of customer and employee events
• Organisation and coordination of fairs & exhibitions
• Acquisition and management of strategic marketing partners
• Creation of high quality editorial content and translations (German-English & English-German)
• Dialogue Marketing
• Development and production of state of the art Marketing and Sales materials (flyer, sales brochures, posters, business cards etc.)
• Creative development, management and tracking of Multi-Channel Marketing Campaigns:
- Definition of campaign topics and environments
- Channel Planning and Content Strategy
- Full creative content production in text and design considering CI and briefings
- Creation of Communication and Marketing plans
- Project Management during campaign execution through all channels and success tracking
• Social Media Strategy & Management including influencer and artist management; Social Media Marketing (Paid and Organic Campaigns)
• SEO & SEA
• General Content-Planning and Content-Management (magazines, blogs, websites, social media)
• B2B
• B2C
• Graphics and Design (CI / Logos)
• Planning and coordination of customer and employee events
• Organisation and coordination of fairs & exhibitions
• Acquisition and management of strategic marketing partners
• Creation of high quality editorial content and translations (German-English & English-German)
• Dialogue Marketing
• Development and production of state of the art Marketing and Sales materials (flyer, sales brochures, posters, business cards etc.)
Project history
05/2020
-
05/2020
- Creation and planning of a detailed Marketing-Communiation Plan
- Creation and planning of a Social Media Editorial Plan
- Creation of Campaign Tracking Dashboards
- Consulting regarding strategy creation and operative Marketing processes Beratung
- Creation and planning of a Social Media Editorial Plan
- Creation of Campaign Tracking Dashboards
- Consulting regarding strategy creation and operative Marketing processes Beratung
11/2019
-
04/2020
Interim Senior Campaign Manager
NKD
(Consumer goods and retail, 5000-10.000 employees)
- Omni-Channel Campaign Management
- Creation of Performance & Tracking Dashboards
- Process Implementation
- Creation of new campaign concepts
- Coordination of agencies and internal stakeholders
- Creation of Performance & Tracking Dashboards
- Process Implementation
- Creation of new campaign concepts
- Coordination of agencies and internal stakeholders
Local Availability
Open to travel worldwide
- Willingness to travel: 80-100%
- Internationally available
