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Arun Kumar

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Last update: 06.02.2020

Digital Marketing Expert, Digital Marketing Manager, Online Marketing Consaltant

Graduation: MBA Information Technology
Hourly-/Daily rates: show
Languages: English (Full Professional) | Hindi (Full Professional)

Attachments

1538096854706Resume_Arun.docx

Skills

Good Communication Skills, Documentation, SEO, PPC, SMO, SMM, Scripting, HTML, CSS, Testing, W3C, XHTML, HTML Validate, Multimedia, Adobe Photoshop CS3, Macromedia, Windows 9x /2000/ME/XP/7, ORM, Search Engine, Search Engine Marketing, Facebook, Twitter, Instagram, Web Analytics, Email Marketing, Social Media, analytics, CMS, Blogs, Google, XML sitemap, broken links, canonicalization, URL rewriting, Google Analytics, page title, HTML/CSS validation

Project history

07/2016 - 02/2018
Digital Marketing Manager
Medisys Universal Pvt. Ltd.
organic, paid & social, quality content development, Analysis Reporting and ORM.
CORE STRENGTHS:
* Search Engine Optimization (SEO, Organic)
* Search Engine Marketing (SEM, PPC)
* Paid Social (Facebook, Twitter, Linkedin&Instagram)
* Web Analytics and Reporting
* App Installation
* Remarketing
* Affiliate Marketing
* Email Marketing
* Social Media and Mobile Marketing
* Video Marketing (YouTube Trueview, Facebook )
* Competitor Analysis
* Media Buying

06/2015 - 07/2016
Digital Marketing Manager
EasyLiving Brands India LLP
entire organic, paid & social, quality content development, Analysis Reporting and ORM.
Implementing online search strategies, Selecting search phrases and choosing keywords, Handle
complete website promotional activities, Reporting and analytics for the SEO activities,
Optimizing websites and landing pages, Resolving technical issues actively researching,
testing and proposing new approaches to improving search engine rankings, Internal link
building, Monitoring and tracking the performance of campaigns carrying out competitor
research.

09/2012 - 05/2015
SEO.
Bright Life Care Pvt. Ltd
Role & Responsibilities: Worked as a SEO. Handling a small team with entire organic, quality
content development, Analysis Reporting and ORM. Implementing online search strategies,
Selecting search phrases and choosing keywords, Handle complete website promotional
activities, Reporting and analytics for the SEO activities, Optimizing websites and landing
pages, Resolving technical issues actively researching, testing and proposing new approaches
to improving search engine rankings, Internal link building, Monitoring and tracking the
performance of campaigns carrying out competitor research.

11/2009 - 09/2012
Sr. SEO.
Nautech IT Solutionsfrom
Role & Responsibilities: Worked as a Sr. SEO. Implementing online search strategies, Selecting
search phrases and choosing keywords, Handle complete website promotional activities,
Reporting and analytics for the SEO activities, Optimizing websites and landing pages,
Resolving technical issues actively researching, testing and proposing new approaches to
improving search engine rankings, Internal link building, Monitoring and tracking the
performance of campaigns carrying out competitor research.

04/2009 - 10/2009
SEO Executive
Tetra Media Pvt Ltd

04/2008 - 03/2009
Project DomainsUndertaken
Midas IT Services India Pvt Ltd
Role & Responsibilities: Worked as a Webmaster.




Project DomainsUndertaken
I have worked on various domains
* B2B Sites
* Dating Sites
* CMS
* Tutorial Sites
* Stock & Finance Sites
* Ecommerce site
* Community site
* Survey Site
* Forum Blogs
* Project management
* Healthcare & Medical Equipment
* Herbals & Medicine


Search Engine Optimization Work:
* Strategic keyword selection.
* Keyword grouping.
* Landing page selection.
* Creating the Google Webmaster log.
* Creation and submission of XML sitemap.
* Fixing broken links.
* Fixing canonicalization.
* Validating website forms.
* Search engine friendly URL rewriting.
* Setting up the Google Analytics log.
* Creation of the Blog.
* Creating keyword rich page title.
* Creating unique descriptions.
* Creating SEO rich H1 and H2.
* HTML/CSS validation.
* Anchor text links.
* Image validation.
* Link building.
* Article syndication.
* Press release submissions.
* Blog optimization.
* Forum marketing.
* Yahoo and Wiki answers.
* Facebook and twitter marketing




Search Engine Marketing Work:
* Creating Ad Groups
* Effective Ad Creation
* Keyword Research
* Keywords - BROAD Match, Phrase Match, Exact match
* Targeting your marketing spend
* Making effective ads
* Bidding structure
* Text Ads
* YouTube Ads
* Mobile Ads
* Display Ads
* Effective Use of CPC
* Improving (CTRs) Click through-Rates
* Track your sales conversions
* Tracking (Return on Investment) ROI

Other

To achieve excellence in Digital Marketing through continuous learning and innovative work. To be in a healthy and futuristic working environment where I have opportunities to learn and enhance my knowledge.
No one is good at everything. I am always in a mood of learning.
Strongly believe in the line - If you are not online, you are invisible to the world!
• I'm a digital marketer and network marketer.
• I started my career at the age of 17 as a sales and marketing associate in a Network marketing company.
• In my downtime, I enjoy indulging in food, painting, sketching, and travel.

Specialties:

• Team-building and collaboration.
• High-level relationships and an extensive professional network.
• Having a wide knowledge of employing basic and advanced digital marketing strategies.
• Responsible for planning and executing the best online strategy for all client projects.
• Email Marketing Strategy.
• Email Design And Copy.
• Creating quality social media content on various platforms

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